P1- The role of internet marketing

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P1- The role of internet marketing

Terms of Reference:

My name is Maha Abu Nofal and I'm going to prepare a report for the attention of the management team for two contrasting organisations; (dell.com and fiat500.com/eng.). In this report I will be introducing the unit of internet marketing, define what internet marketing is about and the role of internet marketing. Also I will provide a section on which ways internet marketing is used. This report will also include information on how customers can benefit from the online services and the online business itself.

Procedure:

In order to produce the report successfully, I will use relevant websites such as: www.dell.com www.Fiat500.com/eng this will help me to check how well both businesses are operating online and how they promote their online business. Also it will provide me with information such as;

The products detail Prices and the way of how they have promoted the products.

Also I will be using class handouts and business book to provide me with more information regarding the internet marketing.

The Role of Internet Marketing:

The internet marketing introduces the products and services online. Businesses that aim for profit intend to market their products through the internet because it's a beneficial way of increasing the organisation's profit, sells and also increase the number of their customers. Marketing in the business world is about finding out what customers want and expect from the business, therefore its important to provide the best and easiest way to operate the business. Internet is a quick way for the business to connect with its customers. Businesses tend to go online because they can easily promote their business into the global level using inexpensive way. Internet marketing can also help the business achieve its smart objectives, for example increase online sales by 15% by the end of 2009 or increase customer retentions by 20%... The SMART objectives are specific as it gives full information on what the business needed to do in order to achieve its objectives. It's also measurable to see whether the business is achieving the objective successfully or not. Smart objectives can also be Timely, realistic and achievable.

Online business tends to use the marketing mix in order to break the aims and objectives and achieve them successfully.

Products: this includes the types of products both Fiat and Dell provide for their customers, for example dell provides laptops, computers and software, and Tesco provides good products and house equipments.

Prices: this includes the prices of the products sold, or the prices that Fiat and Dell set to sell their products. Both businesses set their price list after checking the prices of other similar businesses to theirs. They can either set the prices lower or higher.

Place: this is where the products are going to be sold in i.e. where the business sells their products. Dell sells its products through the internet and stores such as PC world. Fiat sells its products through the internet as u can customize the products online, and can also be sold through the Fiat showrooms.

Promotion: this is where both businesses are going to attract people's attention to buy the products and make them aware of the products in the market. It includes advertisements and promoting the products such as offering special offers for the customers

However operating online will require three additional marketing mixes: people, processes and physical evidence. The 3Ps been added to the marketing mix as operating online does not require any physical products, i.e. they are selling services or products that we cannot actually touch or feel.

People: this refers to all the customers, employees, employers, suppliers and all the people involved in the business. It's very important for the business to meet the satisfaction of its people because the reputation of the business is in people's hands. This also includes contacting with customers via email. This will help the business to stay in contact with the customers and find out their needs and expectations.
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Processes: this includes the amount of time that will take the customers to purchase a product or services. It involves a lot of questions such as: How Long it will take the customers to buy the product or how many clicks does the customer have to perform before ordering a product online. The longer the process, the less effective it is for the customers.

Physical evidence: this includes how the business is promoting the products and how it's displayed on the internet. How the website looks? Colourful? Boring? Also why is it attracting customers? Also it ...

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