Strategy /business planManchester airport plc's strategy is aimed at continuning growth in its network of services
AIMS AND OBJECTIVES OF MANCHESTER AIRPORT
Manchester Airport plc's vision is:
"Manchester airport aims is to be the airport of choice - internationally recognised by airlines and tour operators as the partner in the development of their business"
The vision includes working with others. This means customers, service partners and employees. It also means the local community. As well as regional and national bodies that have an interest in what the airport does. The airport also works in partnership with other companies and organisation, where appropriate, and where is added value to be gained. Many of this organization also deliver services to passenger.
Strategy /business plan
Manchester airport plc's strategy is aimed at continuning growth in its network of services. This wil include new destinations and added frequencies to provide the region with the best possible quality of services a competitive fares. The company places great emphasis on the development of ground and air feeder services, and on the provision of first class transfer facilities, so that they maximise its hubbing capability. The airport will argue for the removal of artifical constraints on its growth, such as the bilateral air services agreements. The airport will also pursue new business opportunities, where they have particular skills and a competitive advantage, and where they can make these profitable.
Key objectives
Manchester airport plc's key objectives for the next decade are to:
Increase passenger traffic by:
2 Developing domestic and short-haul international scheduled services
3 Protecting and increasing Manchester airport's share of the inclusive tour and charter market
4 Reduce charges to airlines
5 Increase retail revenue
6 Improve utilisation of capital assets.
BUSINESS ACITIVITY
The Product of Manchester Airport
Manchester Airport is a service company. Its products are mainly the facilities it provides e.g. the runways and terminals and also the services it offers to its customers i.e. the airlines.
The Airport Company acts as landlord and guardian of the whole site - providing the infrastructure and main facilities e.g. roads, drains, phones, runways and terminals. Its income comes from the charges and costs for using the facilities e.g. airlines pay for the runway, handling agents pay for ticket desks and shopkeepers pay rent.
The Airport Company is also responsible for:
Marketing and promoting the Airport brand
2 Lobbying Government and other authorities
3 Environmental standards
4 Ensuring a safe and efficient Airport.
Products for Airlines and Tour Operators
Manchester Airport offers products and services directly to airlines and tour operators, and in other cases acts as landlord and regulator of services for the may private companies that make the Airport diverse.
Runways
Manchester Airport has two runways, each 3,050 meters in length. Runways need to be this length to enable aircraft of all sizes and weights to land and take off safely. They operate in segregated mode, which means one runway is used for take offs and the other for landings.
Passenger Facilities
In order to process passengers through the ...
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Manchester Airport offers products and services directly to airlines and tour operators, and in other cases acts as landlord and regulator of services for the may private companies that make the Airport diverse.
Runways
Manchester Airport has two runways, each 3,050 meters in length. Runways need to be this length to enable aircraft of all sizes and weights to land and take off safely. They operate in segregated mode, which means one runway is used for take offs and the other for landings.
Passenger Facilities
In order to process passengers through the Airport, Manchester Airport plc provides facilities such as check-in desks, baggage handling systems and a number of high street retail outlets.
Security
With the exception of Hold Baggage Screening, Manchester Airport Aviation Services (MAAS) is responsible for the aviation security service at the Airport in areas of access control, searching and screening of passengers and baggage, and ensuring that the Airport complies with legislation and guidelines issued by the Department for Transport and the International Civil Aviation Organisation.
Hand baggage may be checked at any time within the Airport area, as part of the Airport's visitor security policy.
The US Federal Aviation Authority stipulates that all passengers on flights with US-based carries have an extra security screening. This may be carried out at check-in or at the gate immediately before boarding.
Aircraft Parking
Manchester Airport provides facilities for aircraft to park whilst on the ground. There are over 40 airbridges, providing easy access from terminals to aircraft for on loading and off loading passengers. There is also provision for embarkation and disembarkation on remote stands, accessed by airport buses, giving a choice of the standard of service to airlines.
To reduce the use of jets' auxiliary units there are fixed and mobile electrical ground power units available for the use of aircraft whilst in stand.
Changes are levied for aircraft parking according to weight and size of aircraft.
Air Traffic Control
The majority of air traffic control services in the UK are provided by National Air Traffic Services (NATS). The main centre for this is at Swannick in Hampshire. Although some Airports do employ their own Air Traffic controllers, this is unusual.
Manchester Airport us unique in the UK because as well as handling flights into and out of Manchester it's also the site of an area control centre which manages traffic flying over the region.
Office and Check-In Facilities
Most airlines at Manchester Airport use companies known as handling agents to check-in their passengers. The handling agent attaches a bar-coded luggage label to each piece of luggage, which contains information specific to the passenger and enables the bag to be loaded on the correct aircraft and tracked to its destination.
Check-in staff
Exmanie tickets and passports; weigh and label luggage to be stowed in the aircraft hold.
2 Check hand baggage is within the allowed dimensions and weight.
3 Allocate seats and issue boarding cards with the details of each passenger's seat number.
4 Undertake initial security screening of passengers.
Linked computer software allows airlines and handling agents to identify, share and check information about passengers and baggage.
Work is currently being undertaken by Manchester Airport plc to enhance the facilites available to airlines and tour operators.
The Airport charges a passenger load supplement for the use of check-in facilities.
Baggage Handling
Manchester Airport's baggage handling system is one of the most sophisticated in the world. There are three systems running concurrently. These are:
Baggage reconciliation
2 Baggage sortation IATA code reading
3 The hold baggage security screening system.
£25 million has been allocated to upgrade operations over a number of years to ensure that the Airport has the facilities to handle the expected growth in passenger numbers.
Fuelling of Aircraft
the Airport has an underground fuelling network through which four companies fuel aircraft. All of the fuel is piped in directly from Stanlow Oil refinery, near Ellesmere Port. The Airport charges a fuel throughput charge for the use of its network.
Fire Service
As at any major airport the Fire service is an essential element pf support provided to airlines in emergency situations. Manchester Airport's Rescue and Fire Fighting Service is required to provide an instant response to incidents. The 130-storng Fire Service Team uses the most up-to-date fire fighting equipment available in the aviation world.
Aeronautical Engineering Hangars
The hangars provide space to enable airlines to maintain and repair their fleets; interestingly they are busier during the winter months than on the summer
Cleaning
Cleaning a site as large and complex as the Airport is a challenging task, which is subcontracted to specialist contract cleaners. There are currently three main contracts which typically run for three years, they are:
Terminal 3 - integrated cleaning and window cleaning contract
2 Terminal 1 & 2 and rest f site - cleaning only
3 Terminal 1 & 2 and remainder - window cleaning only
Information technology
Manchester Airport has always been a leader in the development and utilization of information technology to enhance al aspects of services to customers. The Airport Management and Operations Support System (AMOSS) is one example of the use of IT.
Commercial or Non-aviation Income
Only aviation income is regulated by the competition Commission and therefore, the Airport has more flexibility to develop other ways of increasing its income whilst at the same time improving the experience of its customers. For the public, travelling or not, other products are offered to ensure that their experience of the Airport is first class.
Income from commercial sources, such as shops has risen dramatically over the last few years and is not almost equal to that from aviation activities.
Retail Outlets
Manchester Airport hosts a huge variety of shops, from familiar names to exclusive retailers. Landside shops are open to everyone, but those beyond outbound security control are for passengers only, because they offer tax-free and duty-free goods.
Catering
Manchester Airport houses many catering outlets, including a number with household names such as Burger King and Harry Ramsden.
Advertising
There are many different opportunities available on site for advertising products, promotional campaigns for developing brand awareness. Airport Advertising manages the sites and charges a rent for the space.
Car Parks
The airport's only direct charge to the general public is through its car parks which provide a significant source of income.
Aviation Security Training
Manchester Airport has a world wide reputation for excellence in developing security training programmes.
Construction/New Development
The Airport must approve any new developments, such as hotels, and a fee is negotiated for use of the land.
Tour Centre
Manchester Airport has a Tour Centre in Terminal 1. This is managed by The Aviation Society and has staff of trained guides who lead educational tours for groups of all ages, providing a structured and informative introduction of life at the Airport .
Aviation Viewing Park
Spectacular views can also be seen from the Aviation Viewing Park, which is managed by the Bollin Valley Rangers.
Education
The variety of activities and vibrant of the Airport helps stimulate exciting ideas fir educational projects. Over the years, the Airport's educational officer has worked with many of the 3,000 schools and a large number of collages in the immediate catchments area of greater Manchester and Cheshire, as well as others through out the north of England and Wales.
NHS Walk-in Centre
This is a one-stop drop in centre for travellers, other visitors to the Airport and the local community to ask immediate health related questions.
Occupational health Unit
The centre provides pre-employment medicals for staff working at the Airport and CAA medicals for air crew as well as providing confidential support and advice to employees.
Petrol stations
The Airport owns and manages two petrol stations on site, these are part of MAVL
Ownership
Manchester Airport is a branded web site of Advanced Travel Partners (UK) Ltd (ATP), ATOL no 5017, ABTA no 54570 , IATA no. 9124901-2. This site, and each of its modules, is the copyrighted property of Advanced Travel Partners (UK) Ltd and/or its various third party providers and distributors. Much of the content found on this site is owned by third party providers and distributors. None of the content or data found on this site may be reproduced, sold, transferred, or modified without the express written permission of Advanced Travel Partners (UK) Ltd and/or its third party providers and distributors.
Level 2
It's extremely important to set aims and objectives for the business to make profit, to provide a service, to be charitable, to maximise profits, to win a larger share of the market by taking over a rival company and to ensure services reach those in most need.
Business need to strike a balance between their objectives. E.g. Manchester Airport aim is to provide a good service, with height levels of customer satisfaction and efficient use of resources. However, they must also meet tight financial targets as well as to be the Airport of choice.
Manchester Airport has been successful in achieving these aims as :
Level 3
Airports increasingly present a major infrastructure constraint to meeting the demand for air travel. Airport development often conflicts with other policy objectives and is becoming a highly contentious topic. This seminar aims to address a number of key issues of interest to airport planners and managers and those formulating airport policy.
I think they should have Measures to expand airport capacity, which will be considered in relation to both terminals and runways and the interaction with surface transport.
Economic and environmental issues will be interpreted. The implications of airline strategies for airports will be addressed, with particular reference to changing patterns of passenger demand and airline operations. In this way the Airport would attract more and more passengers to use the Airport.
