Advertisement Coursework(English comapre leaflets)

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Media Coursework

There are many different charities in the UK supporting different causes. Charities in the UK need to advertise in order to raise funds, awareness and to gain support. Aid organizations advertise in different ways, some advertise on leaflets and posters, others advertise on TV.

I will be analysing two charity appeals. They are leaflets produced by the "Adopt-A-Minefield" and by the "Sight Savers" charities.

The main purpose of the "Adopt-A-Minefield" charity is to raise awareness and funds to clear landmines and help survivors of landmine accidents in developing countries.

The key purpose of the "Sight Savers" leaflet is to prevent blindness in developing countries and to cure the disease called trachoma which begins in childhood.

The audience for the "Adopt-A-Minefield" is expected to be shocked while reading the leaflet, to know landmines kill innocent people long after wars have ended and stop refugees from returning home.

The audience is expected to respond practically by donating £1 towards the clearance of a square metre of minefield.

I think the target audience for the "Adopt-A-Minefield" appeal are families and people with a fairly high reading age.

The audience for the "Sight Savers" leaflet is expected to feel sympathetic towards the people in the developing world while reading the leaflet, to know 540 million people are at risk of developing trachoma if it is not controlled and to know children cry themselves to sleep with the pain.

The audience is expected to respond practically by donating as little as £1.20 to buy ointment , which would ease pain of 10 people suffering from trachoma.
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The target audience for the "Blinking Hell" appeal are similar to the "Adopt-A-Minefield" leaflet.

The "Adopt-A-Minefield" leaflet is unique. The leaflet has holes which go straight through to the end page, which represent how landmines blow holes in people's lives.

The front of the leaflet show a photograph of a poor, sad child in a circle representing that the child will have his life blown up by a landmine.

When the reader opens up the leaflet, they will see all the text is on the left of the page and the pictures are ...

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