Comparing my Outputs to the Specification

created a user guide that has been successfully tested, so other cards

of different styles could be created. There isn't really a need for

this however as I feel that the design I have created is successful

and doesn't need altering.

The card I created is much more interesting than any of the other

cards I have looked at, and it meets all the requirements in my design

specification. Realistically it may be too expensive to produce but

this would depend on how wealthy the company was, and whether it

wished to spend a lot of money publicising its image.

The Letterhead

The letterhead meets all the requirements set by the design

specification. This means that it

· Contains the logo

· Uses the company colours of yellow, purple, green and red

· Is simple but effective

· Contains the company's name, address, postcode etc.

· Can be easily adapted to alternative designs

· Is suitable for containing any letter, whatever the subject

· Is not so big that it overshadows the letter, or so small

that it isn't obvious

· Gives the company a professional image

The letterhead was much easier to create than the logo, business card

and leaflet. All I had to do was to move the logo into Word and add a

header and border. It looks professional and meets all the

requirements that I wanted it to, so it is a success. After asking

some of the possible employees of Daisy chain and making some

improvements, I found a way that let me fit the whole logo onto a

page.

The employees that I asked all were pleased with the finished paper so

this was also successful.

The Folder

The folder meets all the requirements laid out by the design

specification, but after everyone had said that they liked it, someone

pointed out that it won't fit through a standard letterbox! All his

means is that it would need to be made slightly smaller. The folder

still meets the aspects below. It

· Contains the logo as well as a background devised from the

logo

· Is big enough to hold the whole package

· Has an interesting way of holding the business card and

leaflet

· Can easily be adapted to alternative designs

· Contain the name of the company

I was especially pleased with the swirl pattern on the back of the

folder. I didn't expect the detail to be so good, and I was surprised

at how easy it was to change the settings to create different swirls.

Unfortunately the front of the folder didn't print quite as well as

the back and has some lines across it. I believe this is just a

printing error, and shouldn't happen again, because the back cover was

printed immediately after this and was perfectly fine. Here are some

comments on the folder

"Glossy and attractive... modern, unusual..."

" Interesting ideas for holding the cards and a handy layout"

"...Re-useable for personal stationary and it carries the logo so it

will hopefully be remembered."

" Beautiful, slick design- not too fussy"

This was very popular and everyone I asked liked the cover design and

the business card holder especially well. The letterbox problem is

only minor as only the folder will have to change, and less cardboard

will make it cheaper to make. It is really only a prototype anyway.

I have looked at how the problem could be solved, and the printed part

of the folder will not need to change at all. The border around it

will be narrower, but apart from that, there will be no visible

changes.

The Leaflet

The leaflet took a lot of time to create because of all the

information that I wanted to go in it. However, it does meet all the

requirements of the design specification and can be edited easily.

This means that it

· Has the logo and phone number on the front page

· Has the phone number on every page

· Provides information on what the company does and why you

should use the company

· Contains a list of the kinds of things that the company

sells and a price list

· Contains some original pictures (and some from Adobe)

· Every page has the logo (or part of it) on it

· Every page has the heading `Daisy Chain' in the same font

that it is on the logo, and highlighted in the same colour as it is on

the letterheaded paper.

· The font is in the company colours and occasionally blue to

make it even more vibrant

· The whole leaflet looks bright and professional

Some of the positive comments I received on it were-

"A nice balance of pictures and text"

"Bright and eye- catching"

"Attractively presented"

"Contains all the information you need"

"I like the multicoloured panels"

"The different colours of font make the important information stand

out."

"I like the `ideas' page."

I received considerably fewer negative comments and these were on the

lines of

"...A bit too long: but that's being picky..."

"What if I don't have a credit card or a phone?"

From these and many others I can conclude that the leaflet is

successful, but could perhaps have been more concise and included an

order form. Apart from the 2 problems, the leaflet meets all the

requirements and I feel that is suitable for use.

The system

This is a card that a person who has never used Adobe before managed

to create, while I was testing the system. It took 20 minutes, and

this is quite reasonable as it was done by a completely inexperienced

person and only really needs to be updated if a new person is employed

and wants a business card. This proves that the system is easy to use.

The system is designed for employees and so for the template for the

letter document I kept the writing that Word automatically puts in.

This includes some small links giving help and further options. I have

saved the template so it can be used by any of the employees. I have

also included a user-guide telling employees how to import the logo

into word and use borders and headers to complete the paper. The

information written on the paper can easily be replaced and as with

the letter-headed paper it only needs to be created once, and then

updated occasionally.

Comments from some possible employees on making business cards using

the Adobe were-

On the user-guide...

"The user-guide instructions were precise and I could follow them

easily even though I have little IT experience."

"...Clear and concise..."

"The help provided in the user- guide pointed out some things that

didn't appear on clue cards and helped me when I was adding text.

Without them I would have struggled."

...On Adobe

" The clue cards on Adobe complemented the User Guide."

"All the special effects processes could be done at the click of a

button and could be easily undone afterwards."

"Although Adobe isn't a graphics program, it had almost unlimited

special effects options which could be used together or on their own."

"I was very impressed with the quality of the finished card I

produced."

Conclusion

I am pleased with the results of this project and surprised at how

good Adobe was. I was spoilt for choice of special effects and the

clue cards helped me when I was learning to use the program. I was

surprised at how much I could do to a picture after only a short

period of time. My presentation package meets all the requirements of

my specification even if the logo has changed significantly since the

first design. I think that the logo could realistically be used, but a

simplified version would probably have to be made, as it would be too

expensive to use a photo for a logo on everything.

References

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