In this essay I am going to compare two different car adverts taken from two different types of magazines, these magazines are Auto Express which is a weekly magazine which gives reviews on new models of cars that are going to be released soon, the other magazine is the supplement that comes free with the Independent on Saturday, this magazine has general information but also contains some car adverts.
The two adverts that I am going to compare is the new range of Honda Civic Type-R and the Volkswagen Polo Match.
The Volkswagen is a well-respected German car manufacturing company; The Volkswagen was created on the orders of the Nazi regime as a small, cheap car with a rear engine. It was designed in 1934 by the Austrian engineer Ferdinand Porsche and his son, also called Ferdinand. At first it was called the KdF-wagen, from the Nazi slogan Kraft durch Freude (strength through joy), but it has become famous as the Volkswagen Beetle. However there was few ever built under the Nazis. The company has now taken over many other companies like Audi, which is another German company, Skoda that is made in the Czech republic and the Spanish company Seat.
From its foundation in 1948, Honda has grown into a global organisation employing over 112,400 associates, with motorcycles and still produces the prolific vehicle on the planet, the four-stroke 50cc Cub C100 moped. Introduced in 1958 and advertised with the slogan "You meet the nicest people on a Honda" nearly 30 million have been sold, outnumbering the VW Beetle and the Model T Ford. Honda is the world's biggest manufacturer of engines - incorporated into a diverse range of products including motorcycles, cars, generated, lawn mowers, agriculture machinery and boats. Their engines are at the centre of small power tools to experimental aircraft turbo-fans and they are sold across the globe. Honda's history spans the half lifetime of the global motor industry.
The two adverts that I am going to compare is the new range of Honda Civic Type-R and the Volkswagen Polo Match.
The Volkswagen is a well-respected German car manufacturing company; The Volkswagen was created on the orders of the Nazi regime as a small, cheap car with a rear engine. It was designed in 1934 by the Austrian engineer Ferdinand Porsche and his son, also called Ferdinand. At first it was called the KdF-wagen, from the Nazi slogan Kraft durch Freude (strength through joy), but it has become famous as the Volkswagen Beetle. However there was few ever built under the Nazis. The company has now taken over many other companies like Audi, which is another German company, Skoda that is made in the Czech republic and the Spanish company Seat.
From its foundation in 1948, Honda has grown into a global organisation employing over 112,400 associates, with motorcycles and still produces the prolific vehicle on the planet, the four-stroke 50cc Cub C100 moped. Introduced in 1958 and advertised with the slogan "You meet the nicest people on a Honda" nearly 30 million have been sold, outnumbering the VW Beetle and the Model T Ford. Honda is the world's biggest manufacturer of engines - incorporated into a diverse range of products including motorcycles, cars, generated, lawn mowers, agriculture machinery and boats. Their engines are at the centre of small power tools to experimental aircraft turbo-fans and they are sold across the globe. Honda's history spans the half lifetime of the global motor industry.
