Media - Marketing

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Year 10 Media GCSE Essay 1: Advertising and Marketing

What is marketing?

Marketing is the technique that is used to attract, persuade and satisfy consumers in order to buy a product. Firstly an organization or Brand first determines what its potential customers would like, and from that, they make the product. This can be called Market Research, as they gather in all the possible desires of a potential customer, before making a decision on how to make the product from what they have gathered. An Organization will then find a way for their product to be seen or known by people, by promoting it. Advertising is the technique that is used to persuade and attract customers to a product. It is a good way to reach people to catch their attentions on a specific product. This is a key factor for marketing to be successful, as the more people are interested in the product, the more people will buy them, which means more profit and success. Finally marketing has to control the cost of a product wisely as it is vital that the chosen price is related to the target audience.

What are the 4ps?

For a marketing plan to be successful, the uses of the four "Ps" are useful

As they cover all the areas of marketing.

* Product - Design? Colour? Style? Name? Packaging? Presentation?

The Actual product has to be good enough to satisfy the target audience.

* Price - Free? Cheap? Expensive? Discounts?

You need to think whether a price will be suitable enough for your potential customer. E.g. you can't make the product very expensive if the target audience is unemployed people, because that is unrealistic as it is very unlikely that they can afford it.

* Place - Which retailers? How distributed? How easily accessed by the target audience?
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You need to think about how the audience can get to the product to buy it. If the location is too difficult to find or is not easily accessible, then it's going to be hard for someone to buy it. Look for a place that is popular as that increases the chance of your product being bought or even seen.

* Promotion - What Adverts? Placed where? TV? Magazine? Newspaper?

Promotion is important as it is the way that your target audience is going to know about your product. If promotion is not used then its ...

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