Tourism Industry- South Bank Attractions

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Tourism Industry- South Bank Attractions

This coursework will be focussing on three attractions on the London's South Bank. There will be a comparison between the three attractions, and similarities will also be included. There will also be an explanation of what they each have to offer their customers, and what types of visitors they attract. Furthermore, there will be an explanation of the way in which they are promoted and marketed. I and a class friend went to Waterloo in order to visit the different attractions. We decided to choose the London Eye, the London Aquarium and the Tate Modern art gallery. We carried out personal observations on what types of visitors were mostly visiting, and collected leaflets and brochures to help us find out about the basic information on the attractions. I also used websites to research on information about the three London attractions.

The Tate Modern was created in the year 2000 from an abandoned power station in London. Tate Modern displays the collection of international modern art and art since 1900. It includes modern British art, and artwork from artists like Picasso, Dali, and Warhol. It is located near Blackfriars Bridge and opposite St. Paul's Cathedral. "It has become a very popular destination for Londoners and tourists." (http://en.wikipedia.org/wiki/Tate_Modern, 2007)

The London Eye or also known as the Millennium Eye is a magnificent and popular tourist attraction in London. It is open all year round, and is adjacent to the River Thames. We were told by a staff member that each capsule can hold up to 25 people. There are also different types of flights available, such as the Standard, Fast Track, Champagne Flight and River Cruise. It opened in March 2000, and has become a symbol for London since. It is UK's most popular paid for attraction, and is visited by 3.5 million people a year. The design of the wheel was a metaphor to show the turning of the century. British Airways is its main sponsor and has privately funded the Eye since its early stages of construction. It took seven years and over hundreds of people to build the Eye, and from the great effort put in, it is now a famous and must-see tourist attraction. The London Eye has won over 75 awards for national and international tourism, and from that is clear to see exactly how popular the observation wheel is.
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The London Aquarium is situated in the County Hall, next to the River Thames upon the South Bank. It receives over one million visitors a year and is one of Europe's largest displays of marine life. Live feeds and talks are given to the visitors, however these are on certain days during the week and at specific times. There are also tours, and educational talks for children that come on school visits.

These three attractions are each similar and different in many ways. Firstly, from our observations, we noticed that all three attractions tend to mostly ...

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