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Design a poster to promote transport

Extracts from this document...

Introduction

Introduction Posters in the 1920s signalled a new age of travel and leisure. With motor cars, aeroplanes and boats coming to be used by the people posters were required to advertise the fact that your travels can be made shorter and more enjoyable. It also showed through its messages that distant destinations were also potentially accessible. Poster designers like Adolphe Mouron Cassandre, E. McKnight Kauffer, Edward Wandsworth and F. C. Herrick were among the first to create such posters thriving on the spirit of travel. Each one of them developed a personal response to their own distinctive style. The graphics needed to support holiday programmes, travel documentaries and any of those related to the organisation of the finer points needed to assist the actual journey might be used for designing. The design of brochures, tickets, aircraft livery etc. can all be related to this theme In the following project I will use my ability of graphics in relation to the theme of 'Journeys' and try to develop a personal response to the designer's styles. I will firstly show my understanding about the 1920s art movement, study each artist and their styles and make comparisons. I will also create a poster for my time advertising the fastest train in the world - The Bullet Train. The Constructivist Movement The above model displays the ideals of abstraction, functionalism and utilitarianism. It is characteristic of most Constructivist sculptures to be created from diverse materials of the industrial age: metal, wire and plastics, which signified the strong influence of technology on the movement. I logged onto the internet to find out and understand the 1920 art movement. I visited google because they give me much more links than any other search engine. But searching '1920 Art Movement' was too vague. I asked the brief what particular movement we were looking at and he told me it was called the Constructivist Movement. ...read more.

Middle

He also uses orange and yellow well to create a sunset like feel to this poster. Compared to Rodchenko and Cassandre he uses colours to add realistic and interactive feel to his work. His drawing skills are second to Cassandre however he uses great detail on one of his posters. The Comparisons I don't want to seem too negative about Rodchenko's work but in comparison to Broden and Cassandre his work isn't up to the standards. I'm sure what the poster represents does so to the fullest but it doesn't represent some of the life like paintings done by other Russian artists. His work is simple, unimaginative and lacks detail. It doesn't seem like it took very long to do. Again I'm sure this is for a reason, one that I am not sure of but in comparison to the others it isn't very good. The flat colours used aren't used as well as Broden and the drawing isn't as detailed as Cassandre. After analyzing the select artists and comparing their styles to each other, I have decided to implement Cassandre's style into my work. I feel that his style better suits my style of drawing. I prefer to be creative with my work with the use of colours and shapes just like Cassandre does. His work is the one that most appealed to me. By reading my comments on his work you can see that I favoured him the most. His work was just as creative as I can be. It may look very simple but it is very effective and presentable. Research To help further my knowledge about the type of transport that existed in the 1920's I visited the Transport museum. It had lots of models of various transport such as trains, trams and busses. There were also some posters showing the various types of advertisements that existed in those days. ...read more.

Conclusion

The colour scheme is taken form Cassandre but not entirely. I borrowed his idea form the colours used on his text. Where the colours change when the white of the text clashes with the white of the background. I had to implement this idea because I thought it was very well done. The colours are mainly bright ones so it makes the poster stand out. Cassandre's style was a big help in my final idea. It opened my eyes to advertising and gave me a choice of different aspects to use in my design. Because of this I feel that my poster is effective enough to be used in advertisement. My Journal Week 1 > After collecting my brief I decide to look up some 1920 artists. I collect some pictures of there work and get and idea of how posters were done in those days. I also look up the 'Constructivist Movement' since it was what these posters reflect. Week 2 > I draw a couple of rough sketches of trains. It is this form of transport I will implement into my final design. I also look at the images of trains from these 1920 artists to see how they advertised trains. Week 3 > I take I trip to the London Transport Museum with my camera en tow. I look at and take photos of the models they have presented there. I also pick up a couple of leaflets of information about the transport system in 1920. Week 4 > I now begin writing up my essay of 1920 transportation. I begin with the Constructivist movement and also begin analyzing the artist and there styles. After this is done I compare the styles with each other and decide to use Cassandre's style in my poster. Week 5 > I look at my initial designs and look on the internet for information for the Bullet Train. Once I have all this in front of me I draw my poster. My Journal Week 6 > I finish my poster by adding colours and I also begin my evaluation to finish this project. 1 ...read more.

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