Is TV Art a challenging and contemporary form of artistic practice?

The first 200 words of this essay...

Is TV Art a challenging and contemporary form of artistic practice?

My desire for this work is for it to incorporate the modernity of TV Art and the practice of video art as thought-provoking forms of artistic practice. In this piece I will be mainly looking at the modern day examples of animation adverts for television channels and music videos that are shot in an artistic form. To gain a foot onto the established art ladder, however, I will also look at progressive artists such as Sam Taylor-Wood and Tacita Dean.

"...We are faced with a contradiction: on the one hand we are witnessing the demise and fragmentation of traditional notions of video art, while on the other there is an exciting proliferation and diversity in the use of video amongst both artists and institutions. [It has an] ability to challenge established parameters through a process of mutation and innovation which can be seen across the variety of its forms, from single channel work to installations."i

At the outset, it may be useful to define the terms used throughout this essay. Philip Haywardii goes some way to explain what is meant by the term 'TV Art'.