Study on Piet Zwart, photographer, architect and designer

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Piet Zwart is a photographer, Architect and designer born 25th May 1885 in Zaandijk, Netherlands. Zwart was educated at the School of Applied Arts of Amsterdam in 1902 that was influenced by the principles of the English Arts and Crafts Movement. Zawt’s career in graphic designer started in the Netherlands in the 1921 when he became a draftsman for the architect Jan Wils where he was put up to the task of designing stationery for the office. His most iconic graphic design work came from working for the NKF Company where he created many works such as a full-colour, 80 page printed catalogue. Influenced by art movements such as Constructivism and De Stijl, Zwart makes excellent use of colour, typography, composition and photography that is also reminiscent of that produced by the Bauhaus. Piet Zwart considered himself as a hybrid between a typographer and an architect. Piet Zwart was awarded the title of ‘Designer of the Century’ in 2000.

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“Among the few I have indicated, is there no dynamic man of action, the rebel who will help determine the aspect of the collective expression of tomorrow? Ponder this question and know that to make beautiful creations for the sake of their aesthetic value will have no social significance tomorrow, will be nonsensical self-gratification. Every era contains the conditions for providing a rebel.” - Piet Zwar

Piet Zwart uses simple geometric forms such as circles and rectangles in a lot of his design work. He also makes use of photographic and typographic elements. Zwart makes use of primary ...

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