• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month
  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6
  7. 7
  8. 8
  9. 9
  10. 10
  11. 11
  12. 12
  13. 13
  14. 14
  15. 15

1. Explore the role of management in achieving organisational aims and objectives.

Extracts from this document...


In this unit I will investigate the following subjects throughout 4 tasks, which will finally result in the understanding of business and management in a certain business which in this case is Boots. The learning outcomes are as follows - 1. Explore the role of management in achieving organisational aims and objectives. 2. Investigate the role of management in improving business performance. 3. Consider the management of resources 4. Examine the nature of key management skills 1.0 The business that I will base this investigation on will be Boots the chemist. Boots is a nationwide chain store that accommodates the outlets of the UK's town and city centres and out of town retail parks. They are known for selling and supplying medicines and prescriptions alongside toiletries such as soap, shampoo and hair products and also baby clothing and products. They have more recently began to move into different markets such as the electronics, cosmetics, toys etc. the brand is still modern and alive today in 2006 so it is hard to believe that the original Boots company was founded in the 19th century. The company began and took its name from John Boot who was born in Radcliffe-On-Trent in 1815. At the time Herbal remedies were popular but many poor people could not afford the services of a physician. John Boot's mother had used herbs for healing and he may also have been familiar with the remedies. In 1849, with the assistance of his father-in-law and the support of the local Methodist community, John opened The British and American Botanic Establishment at 6 Goose Gate, hoping to provide physical comfort to the needy. The first Boots store was born. But after years of hard work and ill-health, John Boot died in 1860, at the age of 45. Mary took over management of the shop, with the help of her ten year-old son, Jesse, who gathered and prepared herbs as well as serving behind the counter Boots stores went onto expand and money coming ...read more.


Sales Aim - Improve sales by 5 % in 12 months Objectives - > Make price cuts to entice customers and make more sales > Use incentives through the advantage card that would not only encourage more subscriptions to the card but more sales made through it. > Use sales promotions such as buy on get one free's to get people interested in the company and the product, then when the offer ends they may be still interested at full price. As you can see, all of the functional areas have separate aims and objectives of their own. But all in all, if each of their aims and objectives are fulfilled then it is likely that the business aims and objectives as a whole will also be fulfilled. 5.0 Another tool used by businesses to support objectives is action planning. Action planning can be used to focus the aims of the business over a given period of time. A type of action planning that is used to do this is Strategic Planning. Strategic planning is the process of determining a company's long-term goals and then identifying the best approach for achieving those goals. They are Long-term plans based on the organizations overall business objectives. Strategic plans typically last for many years. Strategic Planning can be followed through 4 stages, when each stage has been fulfilled then the objective has moved on resulting in it being completed and other objectives ready to be fulfilled. The 4 stages are - 1. Where are we now? 2. Where do we want to be? (vision) 3. How are we going to get there (aims and objectives) 4. Review of the business (is it on track) If this type of planning was applied to Boots then these four steps would look like this - 1. Where are we now? Boots are beginning to open a new Boots store in discover Trentham. It will take six months as of today and the interior work is beginning to be done. 2. ...read more.


They include: informal conversations with customers, employees, or suppliers; or in-depth marketing research, quantitative research, surveys, questionnaires etc. 2. Identifying organizations that are leaders in these areas - Look for the very best in any industry and in any country. Consult customers, suppliers, financial analysts, trade associations, and magazines to determine which companies are worthy of comparison. Boots could use benchmarking against other boots stores within the UK. There are 1,400 stores in the UK all of different stores. These could all be grouped by size on the scale of the alphabet i.e. (A, B, C etc). if all of the A's were grouped and so on, then they can be benchmarked fairly to see where things can be improved. Therefore if the new store was grouped with other small stores it can help compare the success of the new store against more established ones. 11.0 There are many factors that need to be taken into consideration when monitoring a business. Many of these can be external influences that can threaten the success of the business. A main external influence is the competitor. A competitor can really have an influence on the businesses success. They could do the following to influence business decisions - > Create a new and better product > Offer discounts > Open up a new store > Improve/refurbish an existing store to entice new customers. Some of the external influences that can happen to Boots in their new store can include - > Moving out of town - the highstreet is cramped with more and more brands and stores so new ideas need to be made to get new customers and improve market share. Therefore by moving out of town Boots hope to gain new customers from a different market. > The new store is in Trentham Stoke on Trent - Stoke-on-Trent is known for old coalfields so if a misused mine was found under the Boots site then it would seriously hinder the chances of being fully operational within six months. ?? ?? ?? ?? 1 Martyn Fox Task 1 Business & Management ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level ICT in Business section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level ICT in Business essays

  1. Business Aims and Objectives.

    However if they don't make customer loyalty and gain a steady income, they will lose money and so will its shareholders. The shareholder of a Tesco is always at risk of losing their money, which is why Tesco offer a better return than that of a bank where the shareholder is at no risk of losing money.

  2. Business Operations

    Pacific - I have chosen Las Vegas as my hub as this is one of the largest cities in the pacific side and it also has a very high volume of customers per annum.

  1. Strategic Planning of IS/IT: View on Strategic Resources

    To encourage a continuous, if intermittent, planning process, an informal network of planning needs to be established and nurtured (ibid.). IS planning should build commitment and support for the planning process (ibid.). Perhaps most importantly, however, the planning goals should be kept reasonable with respect to the time and resources available for planning (King, 1988).

  2. The process of electroplating and how it is used to protect products.

    The raw materials are anodic in the electroplating process, which, dissolves into the solution causing them to become positive ions, which are attracted by the cathodic raw component that has a negative charge ". The information above is basically describing how much raw material will be needed for an amount of raw component.

  1. This report is about guiding companies to become successful in managing their supply chain ...

    Finally, the assembled car is tested thoroughly before delivery to the customer via the network of Peugeot dealers. Hundreds of staff needed to organise the delivery of components so that they arrive at the right place, at the right time and in the right quantity with the right quality.

  2. In this assignment I am going to produce a detailed business report on a ...

    Democratic management: these managers take great care to involve all members of the team in discussion. It is a 'we need to find out what everyone thinks' approach. Although the style can work well with a small, highly motivated team, it can fail when the group cannot make a decision and needs real guidance and direction.

  1. business plan and organise event

    1.8 - Sources of Funding If I do have soft drinks at the event I will split the cost of this with my partners for the event, it wouldn't cost too much to get a few Robinsons bottles which could be diluted with water within the school.

  2. The Senior Management Team of BIFHE would require strategic information in order to make ...

    a wide variety of information depending on their role within the organisation. Within BIFHE the role of the checkout operator is to scan the goods that the customer wishes to purchase and to take the correct payment off the customer once the computer has tallied up the total price.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work