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1. Explore the role of management in achieving organisational aims and objectives.

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Introduction

In this unit I will investigate the following subjects throughout 4 tasks, which will finally result in the understanding of business and management in a certain business which in this case is Boots. The learning outcomes are as follows - 1. Explore the role of management in achieving organisational aims and objectives. 2. Investigate the role of management in improving business performance. 3. Consider the management of resources 4. Examine the nature of key management skills 1.0 The business that I will base this investigation on will be Boots the chemist. Boots is a nationwide chain store that accommodates the outlets of the UK's town and city centres and out of town retail parks. They are known for selling and supplying medicines and prescriptions alongside toiletries such as soap, shampoo and hair products and also baby clothing and products. They have more recently began to move into different markets such as the electronics, cosmetics, toys etc. the brand is still modern and alive today in 2006 so it is hard to believe that the original Boots company was founded in the 19th century. The company began and took its name from John Boot who was born in Radcliffe-On-Trent in 1815. At the time Herbal remedies were popular but many poor people could not afford the services of a physician. John Boot's mother had used herbs for healing and he may also have been familiar with the remedies. In 1849, with the assistance of his father-in-law and the support of the local Methodist community, John opened The British and American Botanic Establishment at 6 Goose Gate, hoping to provide physical comfort to the needy. The first Boots store was born. But after years of hard work and ill-health, John Boot died in 1860, at the age of 45. Mary took over management of the shop, with the help of her ten year-old son, Jesse, who gathered and prepared herbs as well as serving behind the counter Boots stores went onto expand and money coming ...read more.

Middle

Sales Aim - Improve sales by 5 % in 12 months Objectives - > Make price cuts to entice customers and make more sales > Use incentives through the advantage card that would not only encourage more subscriptions to the card but more sales made through it. > Use sales promotions such as buy on get one free's to get people interested in the company and the product, then when the offer ends they may be still interested at full price. As you can see, all of the functional areas have separate aims and objectives of their own. But all in all, if each of their aims and objectives are fulfilled then it is likely that the business aims and objectives as a whole will also be fulfilled. 5.0 Another tool used by businesses to support objectives is action planning. Action planning can be used to focus the aims of the business over a given period of time. A type of action planning that is used to do this is Strategic Planning. Strategic planning is the process of determining a company's long-term goals and then identifying the best approach for achieving those goals. They are Long-term plans based on the organizations overall business objectives. Strategic plans typically last for many years. Strategic Planning can be followed through 4 stages, when each stage has been fulfilled then the objective has moved on resulting in it being completed and other objectives ready to be fulfilled. The 4 stages are - 1. Where are we now? 2. Where do we want to be? (vision) 3. How are we going to get there (aims and objectives) 4. Review of the business (is it on track) If this type of planning was applied to Boots then these four steps would look like this - 1. Where are we now? Boots are beginning to open a new Boots store in discover Trentham. It will take six months as of today and the interior work is beginning to be done. 2. ...read more.

Conclusion

They include: informal conversations with customers, employees, or suppliers; or in-depth marketing research, quantitative research, surveys, questionnaires etc. 2. Identifying organizations that are leaders in these areas - Look for the very best in any industry and in any country. Consult customers, suppliers, financial analysts, trade associations, and magazines to determine which companies are worthy of comparison. Boots could use benchmarking against other boots stores within the UK. There are 1,400 stores in the UK all of different stores. These could all be grouped by size on the scale of the alphabet i.e. (A, B, C etc). if all of the A's were grouped and so on, then they can be benchmarked fairly to see where things can be improved. Therefore if the new store was grouped with other small stores it can help compare the success of the new store against more established ones. 11.0 There are many factors that need to be taken into consideration when monitoring a business. Many of these can be external influences that can threaten the success of the business. A main external influence is the competitor. A competitor can really have an influence on the businesses success. They could do the following to influence business decisions - > Create a new and better product > Offer discounts > Open up a new store > Improve/refurbish an existing store to entice new customers. Some of the external influences that can happen to Boots in their new store can include - > Moving out of town - the highstreet is cramped with more and more brands and stores so new ideas need to be made to get new customers and improve market share. Therefore by moving out of town Boots hope to gain new customers from a different market. > The new store is in Trentham Stoke on Trent - Stoke-on-Trent is known for old coalfields so if a misused mine was found under the Boots site then it would seriously hinder the chances of being fully operational within six months. ?? ?? ?? ?? 1 Martyn Fox Task 1 Business & Management ...read more.

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