AS and A Level: Business Studies

Conclusion analysis

Good conclusions usually refer back to the question or title and address it directly - for example by using key words from the title.
How well do you think these conclusions address the title or question? Answering these questions should help you find out.

1. Do they use key words from the title or question?
2. Do they answer the question directly?
3. Can you work out the question or title just by reading the conclusion?

• To what extent does the use of a business plan guarantee success?

  "Conclusion In the end, choosing whether or not to write a business plan or have one written is a choice you, as the business owner, can make. While there are some disadvantages to a business plan, you may have no choice but to have one in the long run. If you can self-finance the business, this becomes less of a necessity, but very few people can do it."

• In This unit I am gong analyse the product knowledge required by employees of the organisation. The organisation that I am going to analyse is Alton Towers.

  "Conclusion From my research I have found out a great deal about how Alton Towers runs its park. From my research I have examined the secondary research methods used by Alton Towers. From my secondary research I believe that the most effective type of method to delivery product knowledge is the use of the Alton Towers website. This is because it can be easily updated and changed to suit customer types or any up and coming events. I believe it is a quick and good method of delivering product knowledge as the amount of people that have access to a computer is constantly growing. I have concluded that Alton Towers has excellent product knowledge and that the majority of its staff where able to deliver accurate and reliable answers to any of the questions that I asked members of staff. From my research I conclude that the most affective type of primary research undertaken to get up to date product knowledge from staff is questionnaires. The only problem with this is that it is time consuming to find a member of staff and ask several questions. This type of research is affective if a person needs to know one or two questions but to find out lots of product knowledge I would recommend an educational talk."

• With reference to the car market, discuss the case for and against engaging in niche marketing as distinct from mass marketing.

  "In conclusion, the most effective market for the motor industry is the mass market which is the volume car produces because there are many people who are interested in purchasing cars at affordable prices than for higher prices from the luxury car produces. This means the mass market are more likely to become successful as a whole because there will always be people who will be interested in purchasing affordable prices cars than for high end cars who generally cater fewer customers. Therefore, since there will be on-going purchases from the volume car producers they're likely going to become much more successful than the luxury car producers."