A case study of Cadbury Schweppes.

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Introduction

Cadbury Schweppes is a global company which manufactures markets and distributes two closely products: beverage and confectionary, in almost 200 countries with over 36,000 employees world-wide. The headquarter is in London, the UK

It is the world's third largest soft drink company which has got bottle manufactures in 10 countries .It has a lot of brands that we are familiar with such as: Schweppes, 7-up, Dr. Pepper, Mott's and Snapple in North America, and Spring Valley in Asian and Africa.

It is also the world's fourth largest confectionery company, which mainly supplies Cadbury, Trebor, Fry's, Pascell, Red Tulip and Cottee's. Recently, it is not just presenting chocolate but also sugar and chewing gum.

Main body

History

Cadbury Schweppes is merged by two companies which named Cadbury Ltd and Schweppes Ltd respectively, and listed on the London Stock Exchange in 1969. It continued the world-wide expandable programmes of these two companies. After 17 years, the company moved its American Depository Shares to the New York Stock Exchange under the ticker symbol "CSG" and just 3 years later, it was listed on the Melbourne Stock Exchange in Australia because of the fast growth of overseas