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A clear description and explanation of the objectives of the business.

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Introduction

Task 3 E2, C1, A2: A clear description and explanation of the objectives of the business. McDonalds is a company, which provides a service for the public. It is a well-known and popular restaurant that has been around since 1974. Today there is all over 1,184 McDonalds restaurants operating in the UK and are very successful. The basic history of McDonalds: In 1974, McDonald's opened its first restaurant in the UK. Today, more than 2.5 million people in this country place their trust in McDonald's every day - trusting the Company to provide them with food of a high standard, quick service and value for money. McDonald's has always been a franchising Company and has relied on its franchisees to play a major role in its success. McDonald's remains committed to franchising as a predominant way of doing business. McDonald's main objective is to make a profit. Approximately 70% of McDonald's worldwide restaurant businesses are owned and operated by independent businessmen and women, their franchisees. When the earliest McDonald's restaurants were opened in the UK in the 1970s, customers travelled miles to visit them. Today, customers demand greater convenience and want to visit a McDonald's wherever they are, and at any time during the day. Customer convenience and research is the driving force behind new restaurant locations - which has led to new McDonald's in sites as varied as cross-channel ferries, a bowling alley and London's former County Hall. ...read more.

Middle

It is easy to see why. For example, you can bake 24 cupcakes in an oven using the same amount of gas or electricity as when you produce 12. In the same way, a large company like McDonalds can benefit from using a production line 24 hours a day to mass produce items. That is why McDonalds believe they are best placed to buy products and materials at a discount from suppliers. The large-scale producer (McDonalds) is best able to spread its advertising costs over a larger output and so on. McDonalds seeks to be market leaders in the restaurant department. They are all too aware of the importance of market share and will fight tooth and nail to gain supremacy and when they succeed in gaining the shares, they will broadcast their success far and wide. They are already identified as the major market leaders and hold an edge over their competitors interms of customer loyalty; they are would be able to hang on to it by ploughing money into investment, product improvement, and advertising and promotion. * McDonalds believe a high stake in the market share leads to falling costs: The cost of producing each unit will fall as the total output that has been produced increases over time. This makes sense. McDonalds believe that the more you do something the more experience you have of doing it, and the more likely you are to do it better because you can highlight faults and cut them out. ...read more.

Conclusion

* Enable all sides to join the debate on issues of national, regional and local significance through providing the most comprehensive news service, of range and depth, rooted in experience. * Help people broaden their horizons through learning, and by enriching their skills to provide something of particular value to all UK licence payers, exposing audiences to new ideas, to scientific discovery, to great art, music and writing, to the spiritual and uplifting. * Create programmes and services of real cultural value, offering the most gifted individuals in every area the opportunity to create fresh and pioneering television, radio and online services. * Ensure no one is excluded from access to new kinds of service made possible by new technology. Use its ability to reach into every home to engage audiences in new experiences and to act as a trusted guide in a world of abundance. * Organisational culture: We have seen that organisations work towards different objectives. Some organisations are very profit centred while others have a much clearer concern for the people who work in the organisation and the customers or clients they serve. Given these differing objectives, it is not surprising that the way different organisations operate varies widely. It is not difficult to sense this difference. In some of the organisations where you might work or where you are a customer, you may get the impression the organisation and its people do not care about you. In others you may feel very important. Unit 1 Business At Work Jaspal S. Johal Page 1 of 9 ...read more.

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