Village Hotel Booklet
The village and hotel leisure club booklets, front cover is very catching to the eye. Its use of graphic images associated with the theme of the booklet and colours grasps my attention. I am motivated to reading the booklet all from the front cover.
Not too bright or dulls are used. Bright and dull colours are hard on the eye of the reader. Attentive colours are used. The blend of colours used gives variety to the booklet. This booklets front cover and back cover do not limit themselves to the narrow perspective of natural colours for example red, green, blue, and yellow.
The booklet uses colour opposites to achieve contrast and it also uses a colour that harmonises with the substrate. But as you go through the booklet there begins to be lacking of colour and the degree of blackness hitting the eye levels higher. This causes a drop in readability. The layout however is not too forceful because of the contrast in colour but there is no distinctive visual colour to the overall design.
In this booklet there is a symmetrical balance. Symmetrical balances have elements of equal weight as well as tone placed on both sides of an imaginary vertical line on the page. This gives the feeling of permanence and stability. A more static restful design is produced. This booklets balance and symmetrical balances are pleasing but highly interesting. Unlike the front and back cover the rest of the booklet is visually uninteresting.
This document provides a modest but definite change in typography. This is achieved by the contrast of weight. To provide visual guides, cues, a change in thought and an item of importance various typefaces are used. These include italic, bold and extra bold. The varying of type styles has been planned carefully and a visual interest for the reader is added.
In this booklet the type has the upper hand over the picture. This document has no contrast in size. The most applicable design to the subject would be to have graphic images or illustrations throughout the booklet. There is none in this booklet so therefore there is too much emphasis on type.
Also there is no contrast in shape as there is no introduction of graphics that differ from the normal proportion of the page, no large display face or no stunning border etc.
Tables are used in this booklet. Tables are used to gain control over the layout of pages. They help to create a stronger alignment and appropriate proximity of elements. This has led to an increased readability and greater comprehension.
There is a margin of variety used in the booklet. So there is an addition of liveliness and vigour to the layout. This strengthens the document preventing it from looking dull. Although the document has this, the inviting design to the reader is not strong enough.
There is a background image used in the booklet. This is compressed to a reasonable size; it aligns with the foreground images and tiles appropriately.
On the Inland Revenue booklet the name of the company is placed in the top left hand corner of the front cover. It does not have a large size probably, as it is a tax company but the lack of size for the name of the company logo means that it is not implanted to the reader and may be easier to forget.
The words “you” and “your” on the front cover indicates that the feelings of the reader are what are taken into account. This is a benefit because it persuades the reader to carry on reading, as they feel safe and welcome by the company.
There is an asymmetrical layout throughout the booklet. This allows more dynamic use of white space. It creates visual interest. It is pleasing and interesting.
There is no emphasis on pictures in this booklet. The type dominates the pictures. This means that the document may look dull and clustered. Items of importance are made clear by the use of different typefaces and bullet points and numbering. These catch attention and they are visually interesting. There is a contrast in size and shape but none in the contrast of weight as there is no equal weight between typefaces and illustrations.
This booklet has simplicity and consistency, contrast, balance and repetition. It has similarity and critical elements stand out. These things all add to a good layout.
Tables are used. These help to gain control over the layout of pages. Tables help to create stronger alignment and appropriate proximity of elements, which lead to increased readability and comprehension.
A content page is used unlike the other 2 documents. The contents page tell the reader what exactly will be in the booklet and if the reader wants to know a certain piece of information in the book then the page number is given. This prevents time being consumed up.
Summary of Booklets
- All 3 booklets offer advice and present their information in slightly different ways.
- The Mavala Booklet and the Inland Revenue Booklet use an asymmetrical layout to present information whilst the Village Hotel Booklet uses a symmetrical layout and uses symmetrical balances.
- All 3 documents use different typefaces to split up important information and to change the layout of the document effectively.
- The Mavala Booklet offers many pictures to try and gain a good presentation. It has nearly gained a good presentation as a result but there is a lack of colour. The Village Hotel Booklet was promising with colourful attracting pictures on the front and back cover but inside the booklet there is a lack of both colour and pictures. This in a way affects the purpose of the document as the company is trying to show its services but there is no picture to support the services so the reader is unaware of what they are offering. The Inland Revenue offers hardly any colour and pictures. This makes a poor layout however colour and pictures wouldn’t necessarily suit its purpose.
Improvements of Booklets
- The Mavala booklet should have pictures that are not going to elude attention if there is going to be an emphasis on pictures or graphic images.
- More colours are needed to grab attention. Also colours and pictures would allow the document to be more suited to its purpose.
- In the Village Hotel Booklet it would be an improvement if there were a greater use of pictures and colour. This would add to the purpose of the document and would create more of a useful presentational layout.
- In the Inland Revenue booklet colours and pictures could be used to add variety to the document
- The Company name or logo could be situated on the page with more emphasis. It could be larger to try and grab the reader’s attention.
- Tables could be used to branch off different pieces of information.
Mavala Letter
On the Mavala letter the name of the company is situated at the top of the sheet and it has centred alignment. This allows the company name to stand out and it attracts attention.
The letter is personalised by addressing the letter with the person’s name. This allows the reader to be happy and secure in that the company are personally sending that person the letter.
Paragraph formatting has been used to separate individual pieces of information and in this document the paragraph spaces are a couple of lines each. This prevents the reader taken too much information in a big gulp but can read it practically and understand the whole document.
There are no changes in typefaces through the letter to split important information up. Neither are there graphic images to attract attention but however these two points do nothing to suit the purpose of the document. The document lacks typefaces and graphic images that would spice up the document and add to create a clever layout.
A footer is used to hold company details including the address and email address. These allow for an effective page layout.
Through out the document the textual alignment being used is the left alignment.
Inland Revenue Letter
On the Inland Revenue letter the company name is located in the tope left hand corner of the page. Firstly you can tell that this letter was produced from a standard document using a mail-merge appliance of software. The numbers for each letter that is placed on the letter indicates this.
There is a good use of paragraph format to separate individual pieces of information. This helps the reader to take in information in steps and not in one big grasp. If it wasn’t set out in this way then some information will be rehearsed and other bits of information that are equally valuable will be ignored.
A left alignment has been occupied throughout the document. In this document it has worked effective in that if it used different alignments information would become confusing and demanding on the reader. It stops important information being missed.
Ranges of typefaces have been employed. These include bold, italic and there is the use of larger font to make important information gather the attention.
Bullet points are employed to indicate and state points that the company want to get out and be received. It is also a clever way of splitting up various bits of information up. The reader’s attention will be fixed on the bullet points and the information will be though about.
Also a picture has been applied to add variety and enhancement to the layout of the letter. However in this letter it fails as the type greatly overpowers the image and therefore there is completely no need for it.
Village Hotel Letter
The Village Hotel & Leisure Club letter is similarly structured to the Mavala Letter. The company name and logo is located at the top of the page in the centre. This allows the company name to stand out and therefore the reader has a feel to the letter already.
Like the Mavala letter it has been personalised by addressing the letter with the persons name. Again it allows the reader to be secure in that the company is personally sending a letter to them rather than being one of many people being sent them. Also the person producing the letter is sending it out with their name personalised in both type and in ink. This shows that company is concerned and interested with the customers and readers feelings. The reader or customer then feels welcome by the company.
There has been a good use of paragraph formatting in this document. Again it is effective in breaking down different sections of information into a form that is more manageable for the reader. The letter is the understood and the reader is aware of the information being stated.
A Footer is once again used to hold company details. It just allows the company details to be entered onto the letter without it interfering with the information that is trying to be portrayed.
Finally there is a faint picture that has been wrapped behind the text. It doesn’t interfere with the understanding of the letter and it achieves an artistic presence to the letter. From this a good presentation has been achieved.
Summary of Letters
- All letters suit their purpose as letters.
- Paragraph formatting is used in each of the documents. This separates individual pieces of information up.
- All documents seem to be have been created using a word-processing package.
- All documents are easy to read.
- The Inland Revenue Letter uses bulleting and different typefaces to separate different pieces of information.
Improvements of Letters
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The Mavala Letter and Village Hotel Letter could be improved to separate pieces of information. This would allow the reader to take in data in small quantities at a time.
- The Inland Revenue Letter could be personalised. This would allow the reader to feel more comfortable with the company and then it would gain more suitability as a letter as letters are personalised usually.
