• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

A "retailing phenomenon" has revolutionized the once peaceful stuffed animal industry.

Extracts from this document...

Introduction

Emily Cohen Ms. Bachman Article Analysis November 24, 2002 A "retailing phenomenon" has revolutionized the once peaceful stuffed animal industry. This "phenomenon", which is loved by children of all ages, is referred to as Build-A-Bear. Thomas K Grose in "Teddy Bear Tussle" writes not about the smiles these bears deliver, or about how happy it makes a child to help stitch up their bear. Rather he writes concerning the legal issues, which surround its cooperation. Since Build-A-Bear has launched, their success has exploded, leaving other companies upset while they try to claim copyrights. Eric Woods and his wife, owner of Build-A-Bear, find themselves in a stifle of legal issues. Maxine Clark owns the St. Louis Company of Build-A-Bear. She is striving to push the Woodes to selling their company to her, and then fighting to gain copyrights on the ingenious idea. ...read more.

Middle

The article then begins with a quote which presents both a hyperbole of the existence of teddy bears, and an allusion to of things occurring "under the sun". When put together this quote is relatively funny, and a lighthearted way to begin. Then it continues in the second paragraph with personification discussing small stores "sprouting" around the country. As the article turns serious in context, its writing style changes also. Not again until the end does a noticeable figure of speech arrive. When discussing the outfits the author closes with the pun that, "the fashion accessory of choice among these bears will be a good lawyer" Grammatically speaking the author uses both good sentence structure and word choice. He uses quite a few quotes, yet they all relay back to his point and only help to strengthen his point. ...read more.

Conclusion

Also it would be interesting to read, if you were a parent who was going to shop at a store similar to Build-A-Bear, it adds a new twist to shopping for your children. As a whole the article was convincing, yet it didn't show complete bias for either side of the argument. It created a case, and then the information that let you develop your own point. I think that Build-A-Bear should receive copyrights on their institution, and process of how they have children create their own teddy bears, but they should individually copyright their teddy bears, and accessories for the bears. The author did present this side more convincingly than the other side of total support for Build-A-Bear, yet it equally represented either end of the case. Overall though the author tried to emphasize the comical attitude that this case revolves around, and when I finished reading the article this is what I remembered the most. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level ICT in Business section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level ICT in Business essays

  1. Apple Incorporation - Case Analysis

    Apple's price earnings ratio was better in the 1998 to 2000 years but has since gone sour in 2002. When compared to the S&P's ratios the ratios were better for Apple in years mentioned above but were not favorable in 2002.

  2. Competitive advantage analysis in the Grocery retailing industry - The role of IT and ...

    They also used IT to enormously decrease costs. Use of IT led to reduction of paperwork, wastage, warehousing cost, inventory cost, distribution cost, permitting the provision of competitive prices. All these boils down to one thing: saved resources in terms of time and money.

  1. "Organisational Creativity in Japanese Pearl Industry"

    The department stores give these customers particular service as their special customers and whose needs are basically high quality products rather than low price ones. In short, the products of the company had completely corresponded with the needs of its market until the beginning of the 1990s.

  2. The present success of the travel industry has been greatly influenced by the advent ...

    This department is very critical in the operation of the business. All the above departments are not in direct correspondence with the customer. They work in the background and are thus not important where customer interaction is concerned. The Customer Relations department has thus been created to handle customer affairs.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work