• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

About Homebase.

Extracts from this document...


By Liam Handa About Homebase Homebase was founded in 1979 and they opened their first store in Croydon, Surrey in 1981. Today, they have nearly 300 stores throughout the UK where they serve over one million customers every week. Section 1 The main activities of Homebase are Human Resources, Finance, Administration and IT Support, Operations, Marketing and Sales, Customer Service and Research and development. Homebase's main aims and objectives are: Aims * Make a profit * Provide goods and services to the local or wider community * Survive as a business or expand * Maximise sales or improve the quality of a product * Provide a highly competitive service * Provide charitable or voluntary services * Be environmentally friendly Objectives * Selling more of a product than the competitors * Providing more services then the previous year * Producing new goods or providing new services * Improving a service The ownership of Homebase is a PLC (public limited company) ...read more.


They also backup all memo's and make copies for future references by scanning them onto a computer instead of collecting them otherwise there would be paper everywhere and it would be hard to find a specific one. Homebase communicates externally mainly by using telephones, fax machines and letters. They would use letters for things which isn't urgent and important like ordering stock, they use fax machines to communicate with other companies about any ideas for products, sponsorships etc, they use the telephones for customer based calls like complaints so in conclusion they put the customers first by giving them a direct contact so they feel they are the main priority and the other businesses are second priority. Homebase's external influences are their business competitors, economic conditions and environmental constraints. *My communication evidence is attached* Section 4 Homebase's location is well suited for its popularity because if you look at the surroundings you see other big name shops like "Wickes", "MFI" and "DFS". ...read more.


On Saturdays and Sundays there is traffic congestions going to and from Homebase thus causing air pollution and noise pollution causing unsatisfied customers. Homebase's main competitor is Wickes it is only a couple of shops away from it too and is also within the same block of shops. In several ways they are helping each other out by using competitive services like prices which improves the company rapidly. They are both on advertising campaigns constantly but I think personally Homebase has that advertising advantage as they have the adverts with "Leslie Ash" which the public think are quite amusing. Homebase have to keep in mind about many law's to keep their employees safe and healthy away from disability, racial and sex discrimination and also keep their customers free from it here are the acts that affect them: * Employers Rights Act 1993 * Health And Safety Act 1974 * Sex Discrimination Act 1975 * Disability Discrimination Act 1995 * Race Relations Act 1976 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Structures, Objectives & External Influences section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Structures, Objectives & External Influences essays

  1. Marked by a teacher

    ASDA's Ownership

    4 star(s)

    school is nearby - so children can buy some sweets or drinks before/after school * A playing field is near by (Gunnersbury Park) - people can buy some food and drinks if they want to go into the playing field.

  2. Introduction to J Sainsbury plc

    another, so staff at the bottom receives a slightly different message than the one the manager meant them to receive. Also, staff at the bottom may feel the manager at the top has no idea what they think or do and many people may have to be consulted before an important decision is made.

  1. Investigation into Cadbury's Plc.

    Cadburys survive by making sure they sell as many products as possible, making a profit each year and by making sure they're doing better than their rivals. Increase market share: There are many ways in which Cadbury increase their market share, Chocolate maker Cadbury have now began its contract with

  2. Vodafone Plc

    as Vodafone is a public limited company it aims to achieve the highest possible gain from its selling of shares. This could only occur whilst Vodafone maximises most of its profits. � To survive Vodafone must at least breakeven over a period of time this basically means that at a

  1. The company that I am doing my research on is Adams is a children's ...

    Adams also has interviews with their employees to see how well they think they are doing a review of their progress. The other way that Adams see how they doing is by comparing their results to other Adams stores in nearby region this way they can see each other's strengths and weakness and comparing to one another.

  2. Swift Transport Plc is a Plc; a medium sized business, which specialised in road ...

    The finance dept would be able to see this through their own accounts including balance sheets, profit/loss accounts and cash flow forecasts. The tasks I will have to carry out in order to complete this investigation: * Write an introduction of the unit of work including the business activity undertaken

  1. Investigating Business. Tesco PLC. I will be describing the aims and objectives of ...

    There are six work levels within Tesco?s organisation structure. This gives a clear structure for managing and controlling the organisation. Each level requires particular skills and behaviours from staff. Work level 1 is about frontline jobs working directly with customers. Various in-store tasks, such as filling shelves with stock.

  2. Applied Business. Investigating a business Preston Manor High School

    year old The school wants to provide a better service; they are providing the best text books, computers, best sports facilities (gym, sports equipments such as rackets, bats and balls) and working equipment facilities for students such as pencils, pens, tables, chairs and books.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work