The assets of Homebase are the premises, machinery, storage tools, computers, lighting and the tills.
Section 2
The organisational structure of Homebase is attached.
The functional areas in Homebase are very effective because it splits up all of the jobs into categories and the categories are called departments e.g. IT Support and administration. Having business functions make running large businesses easier to run. Homebase have little offshoots in the functional areas so that it makes it even easier to run then at the end of every week they have department meetings where they put all of their heads together within the department to see what sort of things they have come up with.
Section 3
Homebase communicates internally by using memo’s for important notes etc for other people they also have a few billboards spread around and one main big one in the staff room where the employees can put leaflets and posters on and can advertise parties, gatherings. They also backup all memo’s and make copies for future references by scanning them onto a computer instead of collecting them otherwise there would be paper everywhere and it would be hard to find a specific one.
Homebase communicates externally mainly by using telephones, fax machines and letters. They would use letters for things which isn’t urgent and important like ordering stock, they use fax machines to communicate with other companies about any ideas for products, sponsorships etc, they use the telephones for customer based calls like complaints so in conclusion they put the customers first by giving them a direct contact so they feel they are the main priority and the other businesses are second priority.
Homebase’s external influences are their business competitors, economic conditions and environmental constraints.
*My communication evidence is attached*
Section 4
Homebase’s location is well suited for its popularity because if you look at the surroundings you see other big name shops like “Wickes”, “MFI” and “DFS”. The main one I am looking at is Wicked because they sell similar products and if people go into Wickes but they don’t have the product they are looking for they could just pop over to Hombase and they might have that product in stock which they are looking for so I think that being near its competitors have some big advantages, it is also situated near a school where people are starting families and to start families you always have to do a bit of DIY for the new arrivals bedroom etc. It is situated on a very busy road called “Cippenham Lane” to and is visible from the road because of the big bright orange and green sign. The cost of labour in this area is average but rarely u would see a schoolboy working there a few hours a week this is a very cheap way to have some hard labourers.
On Saturdays and Sundays there is traffic congestions going to and from Homebase thus causing air pollution and noise pollution causing unsatisfied customers.
Homebase’s main competitor is Wickes it is only a couple of shops away from it too and is also within the same block of shops. In several ways they are helping each other out by using competitive services like prices which improves the company rapidly. They are both on advertising campaigns constantly but I think personally Homebase has that advertising advantage as they have the adverts with “Leslie Ash” which the public think are quite amusing.
Homebase have to keep in mind about many law’s to keep their employees safe and healthy away from disability, racial and sex discrimination and also keep their customers free from it here are the acts that affect them:
- Employers Rights Act 1993
- Health And Safety Act 1974
- Sex Discrimination Act 1975
- Disability Discrimination Act 1995
- Race Relations Act 1976
