I.T. GCSE COMMUNICATION

PROJECT

F.Seiler 10/11 MH

Brief:

For my GCSE coursework I have been asked to advertise my own business.

My business is called 'Seiler BMW London' and I am selling BMW's. But only the following types:

* 3 Saloon - Convertible

* 5 Saloon

* 7 Saloon

* M3 and M3 Convertible

I will try to advertise my business by producing business cards, headed paper and three folded leaflets.

Analysis:

In a promotional package of my business I will need advert in a popular car magazine. I have to write my

address and e-mail address on the left bottom of the advert. Also I need to tell them my name and a phone number so they can call me and ask for more information. I put it in a car magazine, because I think that only older (18+) people read car magazines and they are able and have the money to buy cars.

It is absolutely essential to have a business card to give to people you meet on the street or to people so they can contact you. On feature 1 I will tell you, what information you need on a business card.

You would need to give your business card to people who want to contact you and want to have essential information about me (address, phone number etc.) with them in a small format (!) - in a wallet or pocket. You would mainly give it to adults, because they are the ones who have the money to buy things. Of course you give it also to young people so they can inform themselves. You would hand them out yourself.
Join now!

You also need some compliment slips. You normally attach them to a letter if someone requested information. I explain a compliment slip on feature 2 and what information it has to contain. You send these slips to any one; there is no special age because some teenager may want some information about cars, too (normally adults). This would be send by your assistant to people.

The 3rd thing you would need is headed paper. You or your assistant would use it to write letters to customers or other people. You save the headed paper in Word and you ...

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