Advertising and Consumer Behaviour Course Work - We hope to stamp the concept of low-carbon life further into the minds of children and young people. We want them to realize from the bottom of their hearts that low-carbon is closely related to their life.

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Advertising and Consumer Behaviour Course Work

 CHEN ZHANG   TIAN XIA  RAN XU   SHUYUAN WANG

Introduction

Nowadays, global warming and the changing climate become one of the most critical issues to every nation. It is a threat to everyone in this world as it can be considered as both a premise that the environment of the world as we know it is slowly, but certainly increasing in overall air and water temperature.

A carbon footprint is “the total set of green house gas (GHG) emissions caused by an organization, event, product or person.” It can be emitted through transport, land clearance, and the production and consumption of food, fuels, manufactured goods, materials, wood, roads, buildings, and services. (UK Carbon Trust, n.d.)

In order to prevent global warming and protect our environment, cutting carbon emission becomes every individual’s obligation on this planet as many people have already noticed the impact of greenhouse gases on our world. The main objective of many environmental organisations is to encourage people to reduce their carbon footprint and this involves making changes in their personal, professional and everyday life. There is no one individual solution to the problem of global warming, but together with everyone’s help, it is surely that we can make our environment better.

Despite there are many people in the UK are aware of the impacts of greenhouse gases, however, many groups still need to be educated to reduce their daily carbon footprint. Research shows that Britons are less environmentally conscious than they were five years ago, with twice as many people now "bored" by talk of climate change as in 2005. Moreover, a new energy report reveals that too few people are making an effort to reduce their household CO2 emissions, environmentalists believe the recession is further undermining public commitment. (Independent UK) The number of cars on UK roads has risen from just over 26 million in 2005 to more than 31 million in 2009. Air travel has also increased, the number of passengers rising from 227 million in 2005 to 235 million in 2008.

Concept

The Greenhouse effect has caused a fever to the Earth. With more than 200 years of human industrialization process going in depth, huge energy consumption and carbon dioxide emissions have led to a warmer globe and a changed climate. All these are hard realities now and we need to reduce carbon dioxide emissions.

Reduce carbon emission means to reduce energy consumed in daily life, so as to reduce the emission of carbon dioxide. Low-carbon lifestyle is a life attitude that ordinary people should keep and advocate as a new trend. It posts a question to all of us – whether you want to lead a low-carbon life to contribute to a better living environment with everyone else.

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A low-carbon lifestyle can be understood as a life of low carbon-dioxide emission, low energy, and low consumption. It is of great importance to make possible changes in one’s lifestyle and consumption habit to reduce global carbon dioxide emission. “Low-carbon lifestyle” saves energy and is beneficial to reduce the speed of global warming and environment degradation. Therefore, we must act now. Reducing carbon dioxide emission, choosing to live a “low-carbon” life is an obligation that every citizen should fulfill.

Conveyed messages

Carbon emissions make life a lot worse

Large amount of carbon emissions not only contribute to global warming, ...

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