aim of this coursework is to draw a plan of which one can get more Norwegian students back to studying Maritime Business at the University of Plymouth

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Introduction

The aim of this coursework is to draw a plan of which one can get more Norwegian students back to studying Maritime Business at the University of Plymouth (UoP).

According to the Norwegian Shipping Society of Plymouth (NSSP); only one Norwegian entered the Maritime Business, which was a second year student. No Norwegians entered the first year. And that is the first time in fifteen years. If one takes into consideration that the tuition fee for a Norwegian student are £ 6990, - comparing to the other EU student which pays £ 1150,-  

And that Norway is a significant shipping nation with long traditions on this field. Norwegian student are further on the only ones doing Maritime Business which have a society, promoting the university by getting one visiting speaker from the maritime industry each year.    This is a win; win situation both for the university and the maritime industry, the industry are aware of the existence of this particular course at this university and the maritime industry promotes its activities, and can recruit new employees. So by having these students at the UoP will benefit both academic and economic.

The present situation

If one look just a few years back there were an average of about ten to fifteen Norwegian students in second and third year. Now it is four in the second and nine in the third. From the nine students in the third year, six had a direct entry to the second year. They took their first year at MI in Bergen (Mercantile Institute of Norway).

However the past two years there were no students from that institute from MI coming to UoP.

Southampton College University of (UCS) has an agreement with MI that they will pay 10 percent of the tuition fee for each student back to MI. By doing so, UCS has got a most important advantage when it comes to which university MI should promote, and MI promotes UCS quite aggressively and they do not mention UoP. So the reason why the Norwegian students choose UCS and not UoP is simply because they were not aware of UoP. When it comes to quality, the standard between the two educational institutions   are more or less the same, even though UoP are higher up on the Times ranking than UCS on  Maritime Business. Moreover, up to recent UCS was only an institute, not a university.

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When one takes a look at reputation for UoP, it is much better. Many major Norwegian shipping companies prefers student from   UoP because of the good reputation it has gain over the years and the fact that many of the seniors in the Norwegian shipping industry are former students from UoP. 

Despite all this UCS has managed to capture the Norwegian students more or less from UoP by extensive marketing towards potential Norwegian students in different cities in Norway. And they have been most successful doing so. The last two years not a single student has entered ...

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