• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

AIMS AND OBJECTIVE OF COURAGE BREWERY

Extracts from this document...

Introduction

AIMS AND OBJECTIVE OF COURAGE BREWERY Courage Brewery's vision is "working together - building the brands that people loves to drink". The purpose of a mission statement is improving the organisation, investing in brands and innovation, investing in growing markets and integration and operational efficiency. Courage Brewery's mission is to be the best European beer-led drinks company with constant revenue growth and consistently improving returns on capital. Businesses achieve their mission statement by setting aims. Aims are achieved by setting objectives. Objectives have to be Smart which means specific, measurable, achievable, relevant, and time related. Courage Brewery's objective is "to Drive Growth and Value through their brands and by improving the efficiency of our operations". ...read more.

Middle

Low profit affects Courage Brewery because they won't be able to pay dividend to shareholders and won't be able to expand. Other factors that affect profit s are the weather, football and holiday times like Christmas. Courage Brewery contributes to the economy of Reading because it provides jobs for local people which (500 staff). They in turn spend money in shops in Reading which provides jobs for more people. The functional area that helps Courage Brewery to make a profit is the production department. This is because the more products they make the more likely for them to make more money. 2. ...read more.

Conclusion

it advertise their product and also finds the needs and want of its costumers by doing a market research and introducing the four Ps of the marketing mix i.e. Product, promotion, Price and Place. 4. The fourth aim is Maximising sales which means selling as much as you possibly can and this is because that is where their source of income comes from. So therefore the revenue has to be high so that Courage Brewery can make profit. Courage Brewery can achieve this by advertising, producing a new product, improving the quality of beer, assuring people get value for money, ensuring good customer service and making sure it keeps it existing customers and introducing new customers. ?? ?? ?? ?? Isaac Sedu ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Case Studies and Analysis section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Case Studies and Analysis essays

  1. Disneyland and M&S. I am going to investigate customer service in two separate ...

    goods or services so they can run their businesses efficiently, to generate more sales, therefore profit. The level of customer service they require is also high and entails requirements such as: o Discounts for buying in bulk o Recognition and further discounts for being regular, repeat and loyal customers o

  2. Comparing the ownership, aims and stakeholders in Tescos and Rice Bar Ltd.

    Rice is a National company as they have a branch in London and Newcastle. b) The purpose of the organisation I believe that every businesses main purpose is to make money if it's there to make a profit, but if its non-profit company their main purpose would be to work for the benefit of the community.

  1. Unit 9: Marketing Strategy

    unlikely that sales would continue to increase at 10% per month for this long, as at 48 months a business of this size would usually have come to the end of the growth stage without implementing new strategies. Market Segmentation As part of identifying who will use my business, I

  2. PEST is a planning tool which is used by a business to evaluate and ...

    War is armed fighting between two or more countries or groups. An example of war is a nuclear war; this is a military conflict or political strategy in which nuclear weapons are used against the opponent. Ginsters can be affected by wars and conflict, this is because if there are

  1. I am going to examine whether or not McDonalds has achieved their aims and ...

    If you look at McDonalds compared to KFC and Burger King, which are the more similar types of fast food restaurants in the market, they are all selling the traditional fries, burgers and chicken pieces. Now out of these three different fast food brands I feel that McDonalds have come out on top.

  2. NETFLIX CUSTOMERS SATISFACTION

    The problem of whether the rel?tionship between specific ?spects of satisfaction ?nd over?ll satisfaction v?ries by subunits h?s both pr?ctic?l ?nd theoretic?l import?nce. ?s ? pr?ctic?l m?tter, such v?ri?tion could be import?nt for m?rketing decisions. For ex?mple, ?n ?utomotive m?nuf?cturer m?y h?ve multiple de?lers (the subunit).

  1. Investigating Internet Marketing

    USA Embassy (internet link www.usembassy.org.uk) To find this website I put on Google search USA embassy + London. USA has introduced the Visa Waiver Program which applies (basically) to all European citizens. If someone is going to the USA and staying for less than 90 days it is necessary to register under this program; this was introduced for security reasons.

  2. Tesco's Aims - SMART and PESTLE analysis.

    Realistic ? The target must be achievable. When an objective appears to be obtainable and worthwhile it makes people more likely to work for what they want, whereas if the target appears completely unrealistic then people will not want to -put in wasted effort.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work