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AIMS AND OBJECTIVE OF COURAGE BREWERY Courage Brewery's vision is "working together - building the brands that people loves to drink". The purpose of a mission statement is improving the organisation, investing in brands and innovation, investing in growing markets and integration and operational efficiency. Courage Brewery's mission is to be the best European beer-led drinks company with constant revenue growth and consistently improving returns on capital. Businesses achieve their mission statement by setting aims. Aims are achieved by setting objectives. Objectives have to be Smart which means specific, measurable, achievable, relevant, and time related. Courage Brewery's objective is "to Drive Growth and Value through their brands and by improving the efficiency of our operations". ...read more.


Low profit affects Courage Brewery because they won't be able to pay dividend to shareholders and won't be able to expand. Other factors that affect profit s are the weather, football and holiday times like Christmas. Courage Brewery contributes to the economy of Reading because it provides jobs for local people which (500 staff). They in turn spend money in shops in Reading which provides jobs for more people. The functional area that helps Courage Brewery to make a profit is the production department. This is because the more products they make the more likely for them to make more money. 2. ...read more.


it advertise their product and also finds the needs and want of its costumers by doing a market research and introducing the four Ps of the marketing mix i.e. Product, promotion, Price and Place. 4. The fourth aim is Maximising sales which means selling as much as you possibly can and this is because that is where their source of income comes from. So therefore the revenue has to be high so that Courage Brewery can make profit. Courage Brewery can achieve this by advertising, producing a new product, improving the quality of beer, assuring people get value for money, ensuring good customer service and making sure it keeps it existing customers and introducing new customers. ?? ?? ?? ?? Isaac Sedu ...read more.

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