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Aims and Objectives of A Business

Extracts from this document...

Introduction

Aims and Objectives of Wimbledon Racquets and Fitness Club Wimbledon Racquets and Fitness Club has been around since 1937 and since then has been through periods where they have barely survived and 1999 was the club's crisis point, but are now in a period of growth although their key aim now is to increase their growth by membership and maximise profit. All business including the club have in common is an aspiration to achieve and maintain their aims. They all want to be successful and to be successful the club must set itself some aims and objective in order to guide the club's way to success. An aim describes the overall goal that a business wants to achieve. Therefore the club's aims will vary from other businesses. Due to the club's crisis point, their main aim was to survive. In order, to reach their main aim, the club set out more aims that will help them on their way to success. Wimbledon Racquets and Fitness Club aims are similar to any typical businesses. The aims to make profit, provide their services to the local or wider community, survive or expand, maximising sales or improving the quality of a product or service, provide a highly completive service, being environmental friendly, make the club more friendly, improve marketing and getting new customers. However, the club managers and owners need to set out objectives, which are the steps that the club needs to take so they can achieve these aims therefore achieving its overall aim. Their objectives need to be specific, measurable, achievable, and relevant and time specific. In short form it is called SMART objectives. These objectives should have precise description and must be capable of being measured so that the club's managers can weigh up whether it has been achieved. Objectives must be achievable and should not be beyond the reach of the club, it should also be help achieve the aims that the club set and should have specific dates for start and finish. ...read more.

Middle

They had to give training to staff that are less experienced. Below shows, the job roles of the general manager, deputy manager and professional who is hired to coach members for badminton and squash. It contains all the responsibilities, purpose and duties. Below are the criteria and the role of the Badminton professional. These are the duties of badminton professional of the club. WRFC should choose the badminton professional carefully. The club has to choose the right qualification with right age. Above is the document that shows the job requirements for office and membership administrator. The senior staffs like the general manager or the deputy manager will need administrative staff to do all the typing, filing, faxing and other general office work. The club will need a very effective administrative department in order, for it run smoothly. Meeting Stakeholder Needs To meet stakeholder needs means to consider the needs of the different people involved in WRFC. They must meet the needs of stakeholder, in order to be successful and to be able to survive. The stakeholders that are related to WRFC are; private members of the business, customers, government, employees, local community and suppliers. This is thoroughly explained in the next section which External Environment Affecting WRFC. Private members of the business will be interested in the club because they either work there or they are the senior members of the club and have been a member for a long time. The reason why they will be interested because they want the club's best interest and keep using the club. The staff in the club will be interested in the club because if anything happens, it will affect their jobs. Customers will be interest in the club because they might want to join the club. The customers that already joined the club will be interested in how well the club provides their services. If the club cannot meet the customers' needs then they will lose customers. ...read more.

Conclusion

are the fire doors free from obstruction, no loose cabling etc. An example of how difficult it is to conform to the regulations. If the club wants to vary there licence e.g. a late licence until 2.00 in the morning. The Environmental Health Officer has to be notified and they have to come down a check the premises and bar area. The child protection officer has to visit the club and check if young children may get hold of alcohol. The firearms officer also pays a visit. There is link between alcohol and firearms. The trading standards officer also has to check out the club. Various laws are also triggered. All this has to be done to vary the alcohol licence. Competitors Within the Wimbledon area, there are a lot of health and fitness clubs. There are also other racquets club that people can go to. WRFC's competition offers a range of facilities. However, the prices each of these clubs including WRFC charges are totally different. Club Name Joining Fee Subscription Comments Wimbedon Racquets 120 24 per month Ebbisham Christophers 50 45 month or 7 courts, pay as you go New Malden pro rata 225 all sports depends on sports Esporta 49 73 month use other Clubs in chain Abbey Court 0 395 p.a. just gym 36 month Cannons Wimbledon 70 59 Off peak deals available 81 peak DLL Raynes Park 175 60-80 month prices vary Fitness First Mitcham 100 42 month deals available This chart shows the price list of the clubs in the area including WRFC. I think WRFC's main competition is David Lloyd's Leisure; this is because they both give the same services such as the racquets and the gym. They also offer steam, sauna and Jacuzzi. However, DLL is far more expensive than WRFC. You can see that in joining fee DLL charges 175 pounds where as WRFC charges 120 pounds and it gets a lot cheaper, with only 24 pounds per month, where as DLL charges 60 to 80 per month. ?? ?? ?? ?? Unaiza Haque 12 Angela Mr Tan GCE Applied Business Studies ...read more.

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