Part of The Student Room Group

  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Aims and Objectives of Tesco

Extracts from this document...

Introduction

Aims and Objectives of Tesco What is a Mission Statement? A mission statement sets out the general purpose of a business. It helps employees work towards a common goal. Tesco's Mission Statement Tesco's mission statement is to Retain Loyal People. To make sure Tesco achieve their mission statement, they need to know who their loyal customers are. That is why Tesco has got a club card service, through which they can award people by giving them special vouchers and extra points. What is an Aim? A business aim is an organisation's long-term goal. What is an Objective? ...read more.

Middle

The company will not be able to afford to have any employees working for them if they haven't got money being invested in the business. For instance, if the Tesco PLC wants to expand their business, they will have to make sure that they get enough profit to be able to open that business. How Objectives change over a period of time Objectives change over a period of time due to various reasons. Some of theses reasons are listed below: * Competition- Tesco might like to change their objectives, if another competition moves in the same area; they will do this so that they still have the customers coming to them. ...read more.

Conclusion

Tesco will change their objectives from making sure they get everyone from the local area to buy from them, to selling to everyone in the whole country. It is a social benefit for Tesco. * Diversifying Into non food- Since Tesco has diversified from being a store that only sold food to a non-food supermarket; they have changed their objectives from competing with only markets that sold food to competing with everyone who sells anything, from cars to mobile phone lines. * Going multinational- Since Tesco made their market into an international market; they have changed their objective from, being the leading market in England to being the leading market around the globe. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level ICT in Business section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

or


Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level ICT in Business essays

  1. For my business report I am investigating the Co-op erative society supermarket.

    The screen is shown below: shows some of the options Co-op used to display information in store Effective marketing At Co-op the introduction of ICT has had an enormous impact on the way in which the business markets its products and services.

  2. Business Aims and Objectives.

    However people will not like to shop at a supermarket which has poor customer service. Customers will want clear and honest information about the product the want to buy from the employee working at Tesco. To improve the customer service, Tesco can send their employees for away for customer service training.

  1. Report on Tesco plc

    They have to keep up with customer demand for these products and have extended the range of organic products and have cut prices on 50 of the most popular brands people buy. 1.4 Tesco annual turnover Tesco have a very big turnover now from 2001 - 2002 Tesco saw an 82% rise in its annual turnover.

  2. Competitive advantage analysis in the Grocery retailing industry - The role of IT and ...

    Tesco has now 586 stores in UK (composed of 255 superstores, 220 supermarkets, 48 neighborhood stores, 42 Metro stores, and 21 express stores) and 86 eastern European stores (Thorne, n.d.) coming from 337 in 1987. With the aid of IT, Tesco repositioned itself and has taken the place of market share leader.

  1. 1. Explore the role of management in achieving organisational aims and objectives.

    Therefore the opening of the store needs to be planned carefully, including - > Management > Aims and objectives > SMART targets > Action Planning > Monitoring Performance 2.0 It is essential that a business has management within its company.

  2. E2: describe and explain the objectives of the business

    Advantages * Company can set targets clearly and ensure objectives can be met. As accounts have to be published, the management needs to make sure that everyone is working towards the same objective. * Being a Public Limited Company the control of the company is maintained and the management constitution is better and stronger than any other type of business.

  1. Ao1 : aims and objectives

    It is also important for them to provide a competitive service to achieve maximised profits and compete against other businesses that sell similar products by winning over customers. They would also want to be environmentally friendly not to upset stakeholders such as pressure groups, which can result to protests.

  2. Business Report on Manchester Airport PLC.

    about their good experiences and recommending the airport to their friends and acquaintances. Customers are after a positive experience, free from hassle and delay. Operating a safe and healthy environment for its employees and customers Attracting more airlines and expanding the network i.e.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work