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Aims and Objectives of Tesco

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Introduction

Aims and Objectives of Tesco What is a Mission Statement? A mission statement sets out the general purpose of a business. It helps employees work towards a common goal. Tesco's Mission Statement Tesco's mission statement is to Retain Loyal People. To make sure Tesco achieve their mission statement, they need to know who their loyal customers are. That is why Tesco has got a club card service, through which they can award people by giving them special vouchers and extra points. What is an Aim? A business aim is an organisation's long-term goal. What is an Objective? ...read more.

Middle

The company will not be able to afford to have any employees working for them if they haven't got money being invested in the business. For instance, if the Tesco PLC wants to expand their business, they will have to make sure that they get enough profit to be able to open that business. How Objectives change over a period of time Objectives change over a period of time due to various reasons. Some of theses reasons are listed below: * Competition- Tesco might like to change their objectives, if another competition moves in the same area; they will do this so that they still have the customers coming to them. ...read more.

Conclusion

Tesco will change their objectives from making sure they get everyone from the local area to buy from them, to selling to everyone in the whole country. It is a social benefit for Tesco. * Diversifying Into non food- Since Tesco has diversified from being a store that only sold food to a non-food supermarket; they have changed their objectives from competing with only markets that sold food to competing with everyone who sells anything, from cars to mobile phone lines. * Going multinational- Since Tesco made their market into an international market; they have changed their objective from, being the leading market in England to being the leading market around the globe. ...read more.

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