• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Aims and Objectives of Tesco

Extracts from this document...

Introduction

Aims and Objectives of Tesco What is a Mission Statement? A mission statement sets out the general purpose of a business. It helps employees work towards a common goal. Tesco's Mission Statement Tesco's mission statement is to Retain Loyal People. To make sure Tesco achieve their mission statement, they need to know who their loyal customers are. That is why Tesco has got a club card service, through which they can award people by giving them special vouchers and extra points. What is an Aim? A business aim is an organisation's long-term goal. What is an Objective? ...read more.

Middle

The company will not be able to afford to have any employees working for them if they haven't got money being invested in the business. For instance, if the Tesco PLC wants to expand their business, they will have to make sure that they get enough profit to be able to open that business. How Objectives change over a period of time Objectives change over a period of time due to various reasons. Some of theses reasons are listed below: * Competition- Tesco might like to change their objectives, if another competition moves in the same area; they will do this so that they still have the customers coming to them. ...read more.

Conclusion

Tesco will change their objectives from making sure they get everyone from the local area to buy from them, to selling to everyone in the whole country. It is a social benefit for Tesco. * Diversifying Into non food- Since Tesco has diversified from being a store that only sold food to a non-food supermarket; they have changed their objectives from competing with only markets that sold food to competing with everyone who sells anything, from cars to mobile phone lines. * Going multinational- Since Tesco made their market into an international market; they have changed their objective from, being the leading market in England to being the leading market around the globe. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level ICT in Business section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level ICT in Business essays

  1. For my business report I am investigating the Co-op erative society supermarket.

    The screen is shown below: shows some of the options Co-op used to display information in store Effective marketing At Co-op the introduction of ICT has had an enormous impact on the way in which the business markets its products and services.

  2. Ao1 : aims and objectives

    with other stores such as Sainsbury's, Morissions, Asda, Waitrose, and newsagents in terms of prices and quality of their products. Tesco's have survived and expanded their business as no stores have shut down in bad circumstances, however more have opened up.

  1. Business Aims and Objectives.

    This is important as the customers bring in income into the business. Tesco aim to be enthusiastic towards their customers and help them out whenever there is something wrong with the type of good, clothing or any other product. Tesco's aims are very good because people tend to spend their money with a company, which provides good customer service.

  2. Business Report on Manchester Airport PLC.

    Information overload and stress on employees Security threats (hackers, viruses, misuse) Ethical and social issues (crime, privacy etc.) 4.55 CONCLUSION Aircraft and airport technology Information technology has revolutionised the air travel industry, improving the flow of aircraft and passenger traffic.

  1. For my GCSE business studies I have to make a portfolio investigating two contrasting ...

    Communications inside a department Within a department the communications should rather be oral for example the manager of a specific department should personally go and communicate orally to their colleague if they have made a mistake or any corrections they need to make or even to give him a 'well

  2. 1. Explore the role of management in achieving organisational aims and objectives.

    Also, the individuals charged with the responsibility of conducting a program." Ref. www.ojp.usdoj.gov/BJA/evaluation/glossary/glossary_m.htm "Management is the organizational process that includes strategic planning, setting; objectives, managing resources, deploying the human and financial assets needed to achieve objectives, and measuring results. Management also includes recording and storing facts and information for later use or for others within the organization.

  1. Competitive advantage analysis in the Grocery retailing industry - The role of IT and ...

    Its four-part strategy is delivering its program for its long- term growth. (Tesco PLC-Interim of results 24 weeks ended 12th August 2001) It has: * Gained market share from its UK competitors * Developed a winning formula for growth with profit up to 79% last year * Increased worldwide non-food

  2. Report on Tesco plc

    Although is not a franchise if they were this might be an advantage because they could benefit, as they are able to expand their business with limited finance also franchisers are able to keep any remaining profits. If Tesco was a franchise this might be a disadvantage because they are

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work