Aims and Objectives of Tesco

Hussain Mousa

Aims and Objectives of Tesco

What is an Aim

An aim is something a business would like to achieve. A business may only have one aim but others may have more than one. In the private sector a business will aim to make a profit. Where as in the public sector a business would aim to make a profit where possible and also aim to meet strict expenditure targets. No matter what sector a business is in they always aim to provide a product or service to either their local community or to the wider community. If a business is having a hard time making profit they may simply aim to survive. If a business is doing well they may aim to expand their business. Frequently businesses aim to maximise their sales. This simply means selling as much as possible. Some businesses aim to have a very competitive service, so more people will use their service than their competitors. Now a high percentage of businesses aim to make their business as environmentally friendly as possible. Most businesses try to have as little aims as possible as it is easier to keep them on track because they can target their efforts more efficiently.

What is an Objective

Objectives are goals that a firm sets itself for the next three or
five years. They have a timescale, they must be measurable and they
must contribute to the business achieving its aims.

Tesco

Tesco is in the ‘Private Sector’ and provide goods and services. They have many aims and objectives that they wish to achieve. However, to achieve these aims and objectives, every person involved with Tesco must work unanimously for the benefit of the organisation.

Tesco aims and objectives

Tesco aims

To maximise sales and with doing so increase their profits

Tesco objective

If Tesco to maximise their sales the second half of the aim (increase their profits) will happen on its own. Tesco may try to maximise their sales by cutting prices, more in store deals, expand existing stores sell more stock can be held and build new stores to attract more customers.

Tesco aims

Tesco aim is to decrease their prices and make shopping cheaper for the average household.

Tesco objective

One of Tesco's most important objectives is to have low prices because having low prices means that Tesco increase there chances of gaining loyalty from customers and getting higher profits. The way that Tesco achieve low prices is by operating through the central buying system. In normal businesses they would buy their stock through the central buying system, this would mean that they would have to buy it from the wholesalers who get their goods from the manufacturer. Tesco do not do this they skip the wholesaler so that they get their goods cheaper from the manufacturer. This is how Tesco keep their process low and achieve high profits. Also they may offer customers bargains, like to buy one get one free, by two and get the third free and a percentage off the original price.

Tesco aims

Increase their control of the grocery market (market share) from 30% to 50% by the beginning of 2025

Tesco objectives

Introduce new innovative products and Continue to diversify into other commercial areas and also to Obtain more planning permission to constantly build new stores around the country.

Tesco aims

Introduce more healthy eating products into the wide range of groceries they supply.

Tesco objective

The advantage of introducing more healthy living products is that Tesco will; attract many more customers that are interested in healthy eating products, make Tesco ...

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Tesco aims

Increase their control of the grocery market (market share) from 30% to 50% by the beginning of 2025

Tesco objectives

Introduce new innovative products and Continue to diversify into other commercial areas and also to Obtain more planning permission to constantly build new stores around the country.

Tesco aims

Introduce more healthy eating products into the wide range of groceries they supply.

Tesco objective

The advantage of introducing more healthy living products is that Tesco will; attract many more customers that are interested in healthy eating products, make Tesco an established business four providing healthy eating products. Tesco aim to create a wide range of healthy eating products from organic turkeys to healthy living ready meals.

Tesco aims

Tesco aim is to grow its sales

Tesco objective

Another one of Tesco objectives was to increase their income the only way hat this could be done is by growing sales. Tesco grew their sales by first diversifying into the non-food section because this meant that Tesco could sell a wider range of products therefore attracting more customers and an overall growth in sales. Once Tesco felt that they had achieved a lot of profit from the non-food section they then diversified into financial service as this meant that Tesco would have a wider range of services to offer to their customers. Tesco also introduced other services like club card and internet shopping because this meant that Tesco could reach a wider range of customers which therefore helped them achieve there objective of growing sales and getting a higher income

Tesco aims

Tesco aim is to retain loyal customers and keep them satisfied

Tesco objective

To retain loyal customers Tesco must look after their customers they do this by having low prices this is because if Tesco have low prices then Tesco will attract more customers, as they have to spend less of their money at Tesco. Tesco also keep their customers happy by opening more bigger and luxurious stores this is because when Tesco open bigger stores then they have everything under on roof this is convenient for Tesco's customers that are very busy as they can just take on trip to Tesco and get every thing they want to. Tesco also keep their customers loyal to them by having a club card system this encourages customers to buy more stuff from Tesco and receive points. When the customers receive enough points then they get vouchers that they can spend back into Tesco this is very beneficial to Tesco as it receives a lot of loyalty from customers.

Tesco aims

Tesco's aim is to please the community

Tesco objective

Gave money to charities this showed the community that Tesco is a caring business that helps people all around the world. Tesco also looked after the environment by planting trees outside their stores this showed the community that Tesco are environmentally friendly and that they care about the community’s surroundings.

Tesco aims to:

Reduce its carbon footprint and half carbon emissions from existing stores by 2020

Tesco objectives:

Reduce air conditioning in data centres and checking the energy consumption of new equipment

Aims and Objectives of Cancer Research UK

Unlike Tesco, Cancer Research UK is a charity in the ‘Voluntary Sector’ and is a ‘Not for Profit’ organisation, therefore they do not look to make a profit; instead, help unfortunate people who suffer from cancer. Their main ultimate aim is to abolish cancer however; this is a time-consuming process and will take many years of research and experiments to achieve. Cancer Research will work closely with their partners to achieve the following by 2020:

Aims and Objectives

Cancer Research UK aims

To cure cancer patients and eradicate cancer

Cancer Research UK objectives:

Find new treatments and medicine to help patients

Understand how cancer starts and develops and improve their understanding of cancer

Cancer Research UK aims

People will know how to reduce their risk of cancer

Cancer Research UK objectives

Have more knowledge of the disease and be well aware of the kind of dangers to avoid such as smoking

Cancer Research UK aims

Diagnose cancer earlier

Cancer Research UK objectives

Two-thirds of all cancer cases will be diagnosed at a stage when cancer can be successfully treated

As well as these aims, there are also other long-term detailed aims that CR-UK hopes to achieve; these are:

Three-quarters of the UK public will be aware of the main lifestyle choices they can make to reduce their risk of getting cancer

Their objectives for achieving this aim are:

By developing and delivering innovative ways to improve people’s understanding of cancer, for example by using local mobile information units
By supporting research of strategies and policies aimed at improving health awareness and reducing cancer risk
By piloting health awareness and risk reduction campaigns, and testing their effectiveness in raising awareness
Producing written and electronic materials that educate the public about cancer risks
Lobbying Government to promote health awareness and encourage healthy choices

The chances of a person developing cancer up to the age of 75 will fall from more than one in four to one in five

Their objectives for achieving this aim are:

By supporting research to understand the risk factors that contribute to cancer development
By supporting research to test cancer prevention strategies
By promoting the best cancer prevention strategies to government, commercial organisations and those responsible for public health
By developing their understanding of likely future cancer trends and sharing this with Government, healthcare professionals, members of the public and their other partners
By supporting local or national initiatives to improve health awareness and cancer prevention

Sufficient scientists, doctors, nurses and infrastructure will be in place to ensure continued progress in the fight against cancer beyond 2020.

Their objectives for achieving this aim are:

By developing and supporting initiatives that will ensure an adequate supply of high-quality, appropriate trained scientists, research-active clinicians, research nurses and technicians to meet our future needs
Pioneering the development and provision of relevant training in our institutes and Cancer Research Centres
By supporting initiatives to encourage more young people to pursue careers in science
By working closely with partners to train and develop research-active health professionals across the UK, improving overall standards of care
Lobbying Government, devolved administrations and EU to sustain and enhance scientific and clinical research
By ensuring that CR-UK understand where they can learn from other countries’ experiences to improve research and care in the UK
By identifying and providing access to the key new technologies and infrastructure that are needed to make the fastest progress in cancer research

4 million fewer adults will be smokers, preventing thousands of new cases of cancer every year.

Their objectives for achieving this aim are:

By supporting research to test the success of methods and policies aimed at reducing tobacco use
By conducting clinical trials of new products designed to help people stop smoking
By lobbying Government to implement smoking reduction policies particularly target towards young people, low income groups and minority communities where smoking rates remain high

How the Type of Organisation Influences its Aims and Objectives

Tesco

As previously, Tesco is in the Private Sector and is a ‘Private Limited Company’ (Ltd). For this reason, Tesco is driven to make a huge amount of profit. They are constantly looking for new ways and opportunities to boost their sales, increase their share of the market and ultimately, upsurge their annual yearly profits.

Tesco is the UK’s most successful and biggest retailer. There are countless reasons as to how Tesco became so big and popular; however, one significant reason for its unrivalled success is because Tesco decided to diversify into non-food items and start offering their customers with products and services unrelated to food or drinks such as car insurance and electrical goods etc. Nonetheless, Tesco do not wish to stop here; they are continually searching for other areas to diversify into.

Another major reason for Tesco’s success is because of they way they treat their customers and how they take care of each and every one of their customers. Over the years, the vast majority of customers have been satisfied with the organisation and this is a key factor to gaining customer loyalty.

Tesco always want what is best for their customers and they constantly try to improve the level of quality of their products and services for their customers in return for customer satisfaction.

Tesco is aware of the dangers it poses against the environment and this why they always try to lessen their amount of pollution and waste they give out and always try to be energy efficient by carrying out minor things such as reducing air conditioning in data centres which can make a massive difference overall.

The fact that the organisation already controls more than 30% of the grocery market does not gratify them enough and they crave to build up their market share.

All of these aims that Tesco wish to achieve will ultimately help them remain as the grocery leader in the private sector as they are reliant on profits to satisfy their shareholders and remain in business.

Cancer Research UK

As we are already aware, Cancer Research UK is a leading UK-based charity which contrasts with Tesco because this organisation is driven not by profits but by the ambition of abolishing cancer. For this reason, this is why there is no mention of profits in its aims and objectives.

Cancer Research UK’s success as the world’s leading charity arose mainly from the outstanding and world-class research they perform and carry out each day. They have maintained this status for many years now and this is simply because of the stupendous and remarkable help and support both financially and medically that this charity has done to cancer patients throughout the world. It is this outstanding and positive image that ensures that they receive more donations to carry on with their excellent work. Without all of the donations they receive, the charity would not even exist.

Cancer Research UK continually looks to find new treatments and develop new medicines that can hopefully one day, prevent, treat and cure cancer sufferers and this is why one of their main aims for the future is to cure patients and get rid of cancer once and for all.

Improving the lives of cancer sufferers has always been at the heart of Cancer Research UK. While there have been no major discoveries of any treatments or cures for patients yet, improving the lives of patients by helping them to lead a simple and hassle-free life is a main goal the charity wants to achieve.

Cancer Research UK does not only want to help and assist patients in the UK, they also want to give a helping hand and their support to cancer patients all around the world. This is another reason for their great success and recognition as they do not want to witness cancer dominating the poorer countries of the world because they are a non-developed country.

Cancer Research UK will do what ever it takes to extinguish cancer and will carry on its research and understanding until this world is free from such a dreadful disease that has claimed the lives of millions of people worldwide and for this reason, this is why continuing the fight against cancer is one of their aims.

All the aims and goals of Cancer Research UK are geared towards caring and curing the many people affected by cancer which fits perfectly in the voluntary/not for profit sector of the economy. This charity as with other charities attracts many volunteers who are prepared to give their time freely, to achieve these aims and help this organisation.