Aims and objectives of Tescos and Leeds City College

Authors Avatar by ayesha-121 (student)

What is an aim?

 An aim is when you plan to do something, or plan a goal in the future.

What is objective?

An objective is how you are going to get there and who will do what when and how, so how you’re going to achieve your aim.

A mission statement sets out the business vision and values that enables employees, managers, customers and even suppliers to understand the underlying basis for the actions of the business

Tesco’s aims and objectives;

Here are some ideas why Tesco set aims and objectives.

   Survival.

   break even

   growth

   profit maximisation

   service provision

   expansion of market share

   relationship with other businesses

Survival- Survival is continuing to be in business, even cope in hard times like when the recession takes place. All businesses need to survive first, in order to make profits.

 

Growth means to expand the business. Tesco becomes bigger. 'Bigger' may mean several things such as a larger share, a greater amount of capital employed, more employees and a greater turnover and profits.

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Profit is probably the most common and the most important objective. Tesco cannot survive for long unless it covers all of its costs.

In order for Tesco to achieve these aims their objectives should be SMART (specific measurable, relevant and time) Aims and objectives there is no meaning to business, it's the aims and objectives that give meaning to subsequent activates of planning, directing, staffing, organising and controlling.

Tesco has long-term goals which are used by businesses to provide a direction setting for objectives. This is normally expressed within the mission statement of a business in which this ...

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