• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Aims and objectives of Waitrose

Extracts from this document...


´╗┐Aims and objectives of Waitrose Waitrose aims: Waitrose aims are their long term targets that they would want to achieve by using their skills as a business. One Waitrose aims is to double its 3.7% market share over the next 10 years by increasing the number of stores in the UK from 173 to 250 and strengthening its foothold in the north. Waitrose Objectives: Waitrose objectives are short term targets that they would want to achieve by using their skills as a business. Waitrose objectives help to achieve their aims The following are some of Waitrose objectives that I will be covering: Maximise profit Develop their organic range Develop links with local community Motivate staff Increase levels of customer service Increase the number of branches in the North Maximising profits: This objective is one of the most important objectives that Waitrose want achieve. This needs a lot of team work by Waitrose stores. To increase profits, Waitrose must increase revenue and avoid costs, so that it would result in the highest profits. Before using a method to help maximize profits, Waitrose must consider the costs of the method and predict the turnover before starting something that would maximize profits. So, for Waitrose to maximize profits, the revenue must outbalance the costs. ...read more.


In return, Prince Charles has graced a number of Waitrose stores, and dined with senior Waitrose executives and their spouses. In August 2010, the Duchy range was launched with many new lines under the Duchy Originals from Waitrose brand. Also the duchy range is 100% British and the people that prefer that, would come to Waitrose. Motivating staff: This is about Waitrose employees and their motivation to work. For Waitrose to be successful it is vital that their staff to be motivated and well working within the business structure, so that Waitrose will progress well. It is very important that Waitrose staff are motivated, because it will improve the quality of service to the customer, for example, if a staff member is directing a customer to a particular store section, if the staff member is not motivated, it will show the customer that the staff don?t care and it may cause customer dissatisfaction, so the customer won?t come back, however if staff are motivated and confidant, the customer would appreciate the service and may come back again to Waitrose. Also this may make loyal customers that constantly come back to Waitrose. Customers coming back to Waitrose because of good service will increase revenue, which means it will help Waitrose to achieve their objective of maximising profits. ...read more.


These stores do not cost as much and are easy to start up and will generate more revenues than the costs of store. Conventional stores, which are the main stores, opening them is better in neighbourhoods that don?t have many stores around and away from big competitors like TESCO and ADSA. A main store would attract customers in the area that the store is in, and that would be really profitable for Waitrose. Increasing stores in that fashion will generate high revenues that would out balance total costs and help to Waitrose to achieve their objectives of maximising profits. Also the sales that the stores bring are likely to increase the market share of Waitrose. Additionally, Waitrose would have more customers and there reputation would increase. Increasing branches would extend the service to customers because it would be easy for customers to get to their nearest Waitrose branch, this also makes Waitrose branches for the economy easy to go to, which could gain Waitrose new customers, this makes shopping for customers more convenient and it would increase revenues. Also, increasing the branches in the north would classify Waitrose store to be national in England and Scotland. So overall, opening more branches in the north is a very important objective that Waitrose would want to achieve to become a more successful business. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Structures, Objectives & External Influences section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Structures, Objectives & External Influences essays

  1. Marked by a teacher

    Marks and Spencer aims and objectives

    4 star(s)

    (Appendix 10) Increase companies sustainability During 2007 Marks and Spencer converted all of their toilet rolls, Kitchen rolls and tissue to either forestry stewardship council certified or recycled paper. They used forestry stewardship council materials for more than 50% if their range of Christmas cards as well as publication to customers which include Marks and Spencer catalogue magazine.

  2. Identifying the customer needs at marks and Spcner

    Every day, Once a Week, Twice a week, Once a Month, Never. Open questions allow the interviewees to give longer answers which may include their opinions. For example: How do you think the customer service can be improved at Marks and Spencer?

  1. Job roles, recruitment, motivation and legislation.

    > Tasks for interviewees to undertake > Carrying out an interview process > Post interviews, taking up references and other security checks > Informing successful/ unsuccessful applicants > Gaining applicant acceptance Shortlist Shortlist involves a list of possible applicants for a job vacancy in a business.

  2. "Discuss the assumption that the firm's main motivation is to maximise profits?"

    Another way shareholders can influence the objectives of the managers is by offering bonuses to management to meet the shareholders objectives. Studies by Marris (1964) found that there's a consensus between shareholders and management is to maximize growth. The reason behind this is that management will seek power and status.

  1. Customer Service

    serving coffee to customers located seats, by serving coffee at till, or to take extra care for disable customers i.e. taking them to toilet or serving them with extra care by providing coffee which is to show good service for the business.

  2. aims and objectives

    * 5% increase from 2001-2002, at least the same increase this year. * Over the next ten years, bottled water is expected to become the world's largest beverage category. We must intercept this market and take advantage. The main objective of a business is usually to make a profit.

  1. Investigating Business. Tesco PLC. I will be describing the aims and objectives of ...

    They also have their famous Tesco Value brand which is basically a cheaper alternative to high quality brands. All of these brands have been successful and it shows that Tesco have history when it come to making new brands,

  2. Applied Business. Investigating a business Preston Manor High School

    Teachers will be unenthusiastic about their role as a teacher and this will affect the pupils? performances and results therefore affecting schools progress in a negative manner and making their goals harder to achieve. Plus, it will make it harder for senior members and head of departments to motivate their team members (teachers)

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work