• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Aims of Tesco PLC

Extracts from this document...

Introduction

Aims of Tesco PLC To Grow the UK Core: The UK is the largest business in the Tesco Group and a key driver of sales and profit. This year, Tesco are committing £1 Billion to improve the shopping trip, improving aspects that matter for customers which will involve significant revenue and capital investment. These changes will reinvigorate the shopping trip for customers, and consequently deliver improved performance for shareholders. To be an outstanding international retailer in stores and online: Another original goal, for Tesco PLC, is to be a “successful international retailer.” In 1997, Tesco’s international businesses accounted to 1.8% of the Group’s profits. Today, they represent 30% and Tesco are now either number one or number two in eight of their 12 markets outside the UK. ...read more.

Middle

Tesco now aim to be as strong in everything they sell as well as food. To be responsible for the development of communities located in proximity to Tesco: In 2007, Tesco added a fifth element to their extensive strategy to fortify their pledge to communities and the environment. They altered their goal slightly in 2011 by stressing their responsibilities in these fields. To be the creator of highly valued brands: The Tesco brand has developed into a wide range of store, product and service brands across the world, examples are Tesco Value an Finest. Across each competitive market, Tesco?s own-label program appeals to their customers as it provides high quality products, at low, easy to afford prices. ...read more.

Conclusion

They also aim to be first to meet a customer?s needs and to act responsibly towards the local community and the surrounding environment. Treat people how they like to be treated: The Tesco staff strives to work as a team and trust and respect each other. This is to create a positive work environment and encourages constructive behavior when dealing with customers. Tesco encourages manners within their work force, which inspires the various employees to listen and provide support to fellow colleagues (This includes sharing knowledge and experience). Tesco also have what they call their ?steering wheel.? This is a wheel that contains the aims of the customer, community, finance, people, and operations. According to the wheel, the customers want friendly staff, they don?t want to queue, low prices, availablilty of required stock ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Case Studies and Analysis section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Case Studies and Analysis essays

  1. Marked by a teacher

    Aims of tesco

    5 star(s)

    In Ireland, Tesco have used local sourcing and in-house preparation to produce their own label milk, butter, sugar and freshly baked bread. This measure has allowed Tesco to offer quality fresh products to customer at amazingly low prices. This also means that Tesco Ireland is supporting local farmers and therefore giving something back to the Irish community.

  2. (P4) Describe the Functional Activities and the Independencies of Tesco Plc and Coleraine Borough ...

    Work out total expenses across all departments -Issuing budget reports to department managers -Monitor that departmental managers are not overspending on their given budget Administration & Management Information systems Administration is a support function, in which administrators carry out a number of tasks, including; monitoring budgets and interviewing new staff members for their department.

  1. Unit 9: Marketing Strategy

    Associated Target Market My business heavily relies on the disposable income of its customers as the products are not necessities; instead they are luxury items which customers could swap for a cheaper alternative. Possible risks regarding this are concerned mainly with the current economic situation of a large government deficit and consequent government spending cuts.

  2. How external factors can affect the ability of Tesco achieving its aims and objectives

    He claims that that was over 2 weeks ago and he has heard nothing. Exchange Rates Exchange rates refer to the monetary value of one currency against another. The calculation is done using figures published by the Exchange Market. There are two types of exchange rates: fixed and floating.

  1. Disneyland and M&S. I am going to investigate customer service in two separate ...

    The term Cast Member comes from the entertainment industry. Each employee of Disneyland Paris is part of the cast working either onstage or backstage to put on the 'magical show' provided by Disney. Therefore providing their employee's with different job titles will provide the staff with assurance and self esteem that they are valued in the job they are carrying out.

  2. Comparing the ownership, aims and stakeholders in Tescos and Rice Bar Ltd.

    Rice Bar- if you ask anyone on the street the purpose of the Sole Traders, they would say to make profit and it's true. As well as making profit they aim to provide good quality service, good value for money and fresh food everyday for its customers, in order to make them come back.

  1. For this coursework I will produce a portfolio of work investigating the factors that ...

    achieving this goal, as over the years as their profit has increased vastly. This is extremely beneficial for shareholders as they will receive huge dividends on their investment, and will be much more likely to continue to invest into the company.

  2. NETFLIX CUSTOMERS SATISFACTION

    Netflix w?s founded by Reed H?stings; Netflix w?s incorpor?ted on ?ugust 29, 1997 ?nd beg?n oper?tions on ?pril 14, 1998. Netflix beg?n oper?tions with ?n online version of ? more tr?dition?l p?y-per-rent?l model which included fin?nci?l pen?lties for l?te returns (US$4 per rent?l plus US$2 in post?ge).

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work