• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month
Page
  1. 1
    1
  2. 2
    2
  3. 3
    3
  4. 4
    4
  5. 5
    5
  6. 6
    6
  7. 7
    7
  8. 8
    8
  9. 9
    9
  10. 10
    10
  11. 11
    11
  12. 12
    12
  13. 13
    13
  14. 14
    14

Aims of tesco

Extracts from this document...

Introduction

Aims and Objectives of Tesco Tesco like any other company has aims and objectives that they create and try to meet within a set time. Operating on such a large scale requires a clear path for overall success and to sustain market position, therefore Tesco obviously takes setting aims and objectives as a serious task. Clearly Tesco has been successful and I believe this has been through setting 'SMART' objectives which provided firstly the company with a clear path on where they want to go, and each store with a path on what they must do to meet the overall goals of Tesco as a whole. Realistically in today's modern world there is now more need to concentrate on other factors than just financial ones for a company to be successful. Companies need to evaluate ethical factors as well as customer centred factors and examine how to meet them. Tesco states that their core purpose is 'to create value for customers to earn their lifetime loyalty' as their success depends on it. Tesco believe in treating their customer and staff in the best way possible and try to best meet their needs. Tesco believes that if their team find the job rewarding then they are more likely to give a better service to their customers, thus creating a better shopping environment. In order to try and meet their overall aim Tesco introduced the 'Every Little Helps Strategy'. This strategy was the result of years of research carried out on customers. The research basically involved Tesco asking the customers what they liked about shopping at Tesco and what they didn't like so they could rectify the problems. The problems were dealt with quickly and were put into Tesco's management tool, which allowed staff to monitor the success of the strategy on a day to day basis. Tesco also created its own management tool called the 'Steering Wheel' which was adapted from the 'balanced scorecard' invented by Professor Robert Kaplan. ...read more.

Middle

Paul explained to me that a couple of years ago Tesco Monaghan introduced a special rewards scheme giving customers �30 back every 6 weeks. This offer required customers to spend at least �50 in store each week consecutively for 6 weeks. This encouraged customers to do their weekly shop in Tesco Monaghan as they were rewarded for it. Paul claims this scheme helped Tesco maintain their profits when LIDL opened and was a successful measure. In conjunction with the Loyalty Card Programme shopping in Tesco Monaghan is very rewarding for the customer. The Loyalty Card programme allows customers to gain 1 point for every � they spend in store. When they get 100+ points they can cash in for vouchers, holidays and other services. Tesco Monaghan is an efficient firm and is successful at meeting its aims concerning profit. Provide an interesting job for staff One of the biggest challenges for any business nowadays is the ability to attract and retain a good workforce. Tesco wants to attract people from all races, backgrounds and religions, people with disabilities, part-timers, young and older people to work in their stores. In order to achieve this Tesco understand the need to provide a variety of career paths and patterns of working, a good work-life balance and comprehensive employee benefits. Tesco have also identified the need to provide lifelong learning and workplace training that brings employees from all walks of life to similar skill levels. Tesco believe that by creating a great place to work and giving people interesting jobs, their staff will in turn look after their customers. Tesco believes in trying to provide a culture within the company where all the staff gives their utmost best, enjoy their work and are well rewarded, trusted and respected. Tesco believe that diversity is a strength and they promote it within the company under their 'Everyone is Welcome at Tesco' policy. ...read more.

Conclusion

To meet with even further increasing demand for better parking facilities Tesco Monaghan also purchased a small plot of development land. It is near the shopping centre and they are currently building a multi-story car park on it. This car park will see the creation of 400 new car parking spaces. In order to try and deal with the other main customer dissatisfaction factor (queuing time) Tesco Monaghan has taken a number or measures. Firstly they completed an in-depth analysis study on the efficiency of their staff with regards to customer volume. From this study they were able to establish that they were understaffed. As a result of this under staffing Tesco Monaghan employed 4 more staff and made another strategic decision. They were the first branch in Ireland to install the automated express self service tills which replaced the need for a member of staff to cover each till. This was a huge investment which Tesco Monaghan believes has been successful as these tills are in full operation every day and customers are making the most of the facility. As a result of these measures taken customer queuing has been drastically reduced with the average customer queuing time now 2 minutes. Tesco Monaghan ensure that every customer entering the store has access to either a basket or a shopping trolley and stock more than required. All of these facilities are maintained to a high quality and inspected on a monthly basis. If they do not pass the inspection for some reason they are recycled and a replacement is ordered. Tesco Monaghan like all the other Tesco Ireland stores also provide customers with rewards on their Clubcard depending on the amount they spend. Customers are therefore gaining points for simply doing their usual shop. Points build up and do not expire over time, when a customer gains so many points they can exchange them for vouchers and other money off incentives. This scheme rewards the customer for shopping with Tesco Monaghan and encourages customers to return on a regular basis. ?? ?? ?? ?? Shane McCudden 18 Sept 2008 Page:1/14 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Case Studies and Analysis section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Here's what a teacher thought of this essay

5 star(s)

*****
This is a comprehensive analysis of how Tesco operate. The writer clearly has undertaken a lot of research and uses it well. My main criticism is over the confusion over aims and objectives. They could also be a lot more critical. The writer accepts everything told to them. They could suggest for example that the charity work is just to gain cheap publicity.

Marked by teacher Dennis Salter 15/05/2013

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Case Studies and Analysis essays

  1. Case study of The Jollibee Foods Corporation

    and BFFPI folded into Chowking Food Corp. The surviving entity will be renamed Fresh N' Famous Foods, Inc. No new shares will be issued as the assets of Greenwich and BFFPI will be injected into Fresh 'N Famous as additional paid-in capital. Along with its Philippine brands, the company also runs a Chinese fast food chain, Yonghe

  2. Zara case study. Zaras Objectives, Strategies and Problems.

    That lead us to another distinctive capability which is a mix between human resources and Zara IT's, in my opinion this is something very hard to imitate: a strong company culture embraced by employees that are in a continuous learning process (trainings, workshops) matched with simple to use software. ?

  1. Virgin Atlantic PESTLE analysis.

    Some of the Economic influences that will affect Virgin Atlantic are * inflation rate * interest rate * unemployment rate * energy prices * Competition. * Boom and bust cycle * Consumer confidence Inflation rates will affect Virgin Atlantic because if the value of money goes down then the prices of their flights will decrees.

  2. Unit 32 P1 describe the size and structure of the food retailing sector-

    or even they sell a wide variety of products in a selected product, such as clothing, computing and even sporting goods. Business like this include Morrison?s, Tesco and even store likes wait rose, that specialize in selling variety of products.

  1. Unit 11 M2 Analyse the effectiveness of methods used to retain customers in Tescos

    to customers about the new offers, products and campaigns that they have for offer for their clubcard members . Tesco PLC also inform their customer about the latest places in which they are able to spend their clubcard points, clubcard will also send emails telling their customers that they are

  2. Stakeholders of Tesco and Demelza house

    The more successful the business the higher the wages could be. It is also in the interest of the staff to work well as individuals as well as team members as this makes their jobs more secure by showing a commitment to their place of work.

  1. Unit 2 P3 Describe the main physical and technological resources required in the operation ...

    will uses emergency provision to make sure that employees will know what to do when there is an emergency. For example if there as a fire all the employees know what to do. Managing emergency provision can help improve the performance of Tesco plc because it shows organization and preparation

  2. Unit 1 P6 Describe how political, legal and social factors are impacting upon the ...

    they have abolished passport control where you can freely move in and out of multiple countries so transporting goods have become easier especially for Tesco because there stores are located within the E.U so they can send resources to that location to support the store or to set one up.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work