• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

All businesses have aims and objectives, as they are essential for a business to become successful. Any business that doesn't follow or try to achieve their aims is not successful because it hasn't succeeded with its plans.

Extracts from this document...


All businesses have aims and objectives, as they are essential for a business to become successful. Any business that doesn't follow or try to achieve their aims is not successful because it hasn't succeeded with its plans. A. An aim is what they set out to do and the objective is the target they want to achieve. Businesses have aims and objectives to help them fulfil their ambitions by setting targets of what they would like to achieve and to become more and more successful or established. A successful business normally has a good ability to have a clear vision of what they hope to achieve and how to plan for the future. Aims and objectives give a sense of direction to the employees and shareholders so that they can make an informed decision of whether they should work or invest money in the business. The aims and objectives are there to remind the employees, managers, directors etc of what they are trying to get to. There is a good point in setting objectives because if the business does not bother to check if the targets have been met and measure how successful it has been in meeting its objectives. ...read more.


It may also include a view of how it sees itself which is known as the business 'vision'. Tesco is one of the UK's largest independent retailers and the largest food retailer. It has recently expanded into Central Europe and Asia. It now offers retailing services including internet shopping and personal finances. Tesco's mission statement says that there core purpose is "To create value for its customers, to earn their lifetime loyality. Their aims are to make Tesco satisfying to work in by giving the staff opportunity to be themselves, to employ people who reflect the diverse nature of society by respecting and trusting each other, to play a positive role in the community, to contribute to the capabilities of tomorrows workforce, to protect the environment using its commercial strength, to ensure high standards in their entire fresh own brand products. Tesco has fulfilled all these aims. Tesco's target is to expand their sale of organic produce to �1 billion over the next 5 years. Tesco's aim is to make more profit by expanding more and more, there aren't many things left Tesco can do to expand as it has done most of it. ...read more.


Errol doesn't have a waiting room or a little area where the customers can comfortably wait. I would suggest the following changes about Tesco's aims and objectives. Tesco's mission statement states that their core purpose is: "To create value for its customers, to earn lifetime loyalty". If Tesco wants to achieve this then it will have to focus more on its aims and objectives and how they are going to meet this because at the moment there is only one aim which may help. Tesco's aims are mostly about the community and environment and their employees. I would suggest Tesco to cut down some of these aims and concentrate more on the customers if they want to make more profit. They should consider their products and services. There aim could be to survey the customers maybe by getting them to fill in a questionnaire. This would enable them to find out what the customers think and what they dislike and want from Tesco. Tesco can then go ahead and fulfil there wishes if its possible. This would help them achieve their core purpose. By Dolly Shah 10m - 1 - ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level ICT in Business section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level ICT in Business essays

  1. For my business report I am investigating the Co-op erative society supermarket.

    customer for the business it acts as a means for the customers to receive necessary information about products or services provided by the business or to make suggestions, comments or complaints about any aspect or activity of the business. The customer service department is also important to the business because


    The main aim to communicate is to increase sales by improving the image of the firm and its products. Public relation can be used to turn around the way people think by making a positive image of Mark and Spencer.

  1. The business I am going to set up is a snooker club,

    Available in Green or Blue. Traditional Green conical shade snooker table lights. 3x metal cone bulb bays for excellent table light projection, 240v ready to install with brass hanging chains 4'x 2. Capped Brass plated hanging bar. These are commercial grade lights. Standard 240v UK fittings supplied.

  2. Business Aims and Objectives.

    be to provide a good service to all customers, while providing an acceptable return for its shareholders. Tesco has a key phrase which Tesco basis its business around, `Creating value for customers to earn their lifetime loyalty`. Tesco listen to the customers needs better than any other business, as they provide an excellent service (customer service).

  1. This report is about guiding companies to become successful in managing their supply chain ...

    Modularization with outsourced modules would also increase supplier bargaining power. The modules are likely to be large and complex, meaning that only a few suppliers will be able to make them. An instructive example here is the case of seats.

  2. In this assignment I am going to produce a detailed business report on a ...

    if a realistic value of sales is to be used (selling price minus taxes equals factor price). It is the price of goods without the tax that is the value that businesses have to use when calculating the sales or turnover.

  1. I will be looking into London Luton airport to see how they measure their ...

    The objectives, which are the successful ones, are the ones that are clear, measurable, and quantifiable and most importantly objectives that can be met. Because all companies operate in a different way, each business sets their own personal objectives. The main construction is a formula called SMART.

  2. All businesses need to be well organised to achieve their aims and objectives. Certain ...

    This is really important when the organisation has to pay their running costs such as loans. This is because if they don't pay their debts then they risk losing their investment. The finance department also has a system, which is called the Management Accounting Information system.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work