• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

An analysis of golf retail websites.

Extracts from this document...

Introduction

Retrieving and Evaluation Information An analysis of how golf retail websites Selected websites: 1. http://www.discountgolfstore.co.uk/ (UK) 2. http://bestvaluegolf.com/ (US) 3. http://www.mikenutter.co.uk/ (UK) Undoubtedly, not only is the World Wide Web relatively indefinable in size, the golf market and retail of equipment both within Europe and the US has become vast over the last couple of decades. The three identified websites above have been selected as they demonstrate the differing approaches used by companies and reflect how each in turn values the Web as a sales tool. The approach of this analysis will be to primarily take each website on face value, identifying aspects such as aesthetic qualities, presentation, quality of information, ease of navigation and potential for interaction. This will then lead to a comparable analysis and evaluation on the basis of accuracy, authority, objectivity, currency and coverage in order to draw to a valid and justifiable conclusion as to the nature of each website. WEBSITE 1, discountgolfstore.co.uk This is a mainstream company, based within the UK that provides for a European market. It is also one of the best publicised and advertised golf retailers with their main sales tool being that of the internet. ...read more.

Middle

Summary 1. Accuracy. Both the company and the web designers are contactable and reputable. Perhaps further details as regards the status and history of the company could be more readily available. The purpose of the document is precise and clear the user. The retail of golf equipment has become commonplace on the Internet now. As regards the source of the document and whom it was designed by (Peloton Web Designs) it can be assumed that the Webmaster is well established. The author and provider of information however are not immediately clear and the company as a whole provides all product details. Although this information is accurate and all positive aspects of each product discussed in detail, there is no comment on any possible problems or limitations, for instance which type of club would suit which level of golfer. This is possibly a standard sales ploy, to avoid product limitations. 2. Authority. Information on the webmaster and company for whom the website represents are clearly shown. There is no individual although company details are provided. Qualifications and a portfolio of work is provided solely be the web designer. ...read more.

Conclusion

5. Coverage. This website is accessible by all and is also quick to load, even when operating a fairly slow modem. Despite this images are highly detailed and information on each page is adequate. The links are all clearly labelled, aiding navigation, with the ease of always returning to the homepage. Facilities such as the internal search engine are also highly efficient and effective. Overall this is a well designed, well structured page that offers much for the golf consumer. WEBSITE 2, http://bestvaluegolf.com/ Another company that is very large in the US but also globally since the use of internet marketing and retail. This is a much more established e-business specialising in the distribution of golf equipment. * Presentation of information does not appear to be as professional as the UK website. There is little variation on page layout this lack of originality has been sacrificed in order to maximise space for all the products. There is never any background imaging or colour and the solid green throughout is a possible negative issue. As product description goes the information on the whole is clear and objective. The company supply a greater range of clubs but each option is clearly identified. This is assisted with easy drop down menus and further links on every page. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level ICT in Business section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level ICT in Business essays

  1. The Balanced Scorecard

    * Knowledge sharing - Do employees and teams share best practices and other knowledge relevant to strategy execution? This perspective ultimately emphasizes the role of intangible assets - people, system, climate and culture in driving organizational capabilities for learning and long term growth.

  2. Systems Analysis

    I'm facing the task of trying to design accounting system (sales invoice) a system where input by the user will involve the customers (name & address), amount to be paid, and any references, and the outputs from the system will be as reports, bills and statements .It is not going

  1. INFORMATION ANALYSIS

    The globalisation has changed one more time the business environment by connecting companies from all around the world to each other. They have started to transfer some of their internal activities and resources to other firms, in order to benefit the efficiency that comes with specialisation.

  2. Working in retail travel

    the TUI Group owns Lunn Poly. Multiple Retail companies normally have a head office where central functions such as marketing, personnel, accounts, etc. will be located and , because they have a national network of branches, they will have a number of regional and area managers, each responsible for a number of branches in their allocated region or area.

  1. Risk Analysis.

    Before committing resources, we need to find out which banks to use, whether we can borrow from them and the procedures for profit repatriation. There are other related issues of interest, how to protect the investment against political and foreign exchange risks.

  2. Job analysis

    * The degree of task interdependence among team members. The greater the task interdependence, the greater the importance of KSAOs pertaining to interpersonal qualities and team self-management qualities. 6. Telework * Telework is a work arrangement in which the employee works away from the employer's work location using telecommunications technology (e.g.

  1. The above chart compares the usability features of three contrasting websites, namely Amazon.co.uk, Directgov.uk ...

    website was not easy to use and the site map was confusing. ?Content? is the third usability feature I looked at. Along with style, a website must have substance. Visitors to websites are looking for information that will help them make a decision, so a website should be informative and relevant.

  2. Investigating Electronic Business. In this section I will be choosing two similar business ...

    The people who work at Warehouse are passionate and knowledgeable about fashion and reflect the personality of the brand. This is included on the Warehouse website. It states the company's 'vision', what they aim to do to make their service better for people.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work