An evaluation of Littlewoods website and how this helps their business.

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Figure 1: Homepage of Littlewoods.co.uk

Figure 2: Page display for men clothing

Briefly evaluate the site in terms of scope, usefulness, authority, content reliability and structure  

Scope: The website seems to promote a huge range of product for every one. The main target is young men and women in the UK. The user has various payment methods to suit their pocket, so that a middle class or lower middle class person can meet the expense of & buy the item instantly.

Usefulness:

  • No headline, users have no idea on what they really want to sell
  • Left & top side navigation bar, allowing easy navigation
  • A recognition rather than recall method is used
  • Doesn’t provide more information or recommendation on products, displays are fuzzy and no alternate view available
  • Users not familiar with the brand will leave instantly
  • Account management and order tracking
  • No bread crumbs & sitemaps available

Authority:

Littlewoods Shop Direct Home Shopping Limited is a registered company no. 4663281. Registered office: First Floor, Skyways House, Speke Road, Speke, Liverpool L70 1AB. Double-checked with the domain information provider (www.whois.net) and the address seems to be same. It is apart of Littlewoods Retail Group, which has many other companies and brands associated with it.

A further study suggests Littlewoods alliance with Sun Microsystems to support further growth plans.

Content reliability: Littlewoods Shop direct Home Shopping Ltd manages Littlewoods.co.uk, which is a registered limited company. They also have a copyright © from 2005-2010, thus the company is solely responsible for the contents on this site.  

Structure: The site has a very dull appearance from the ecommerce point of view. There is no headline on the homepage saying what this website is about; they have dumped a huge range of products on the page saying ‘if you like it – buy it’. A sensible colour scheme for disabled users is in use. No bread crumbs or sitemaps available.

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Identify the way in which the site seeks to trade and the customer base that it is attempting to attract.  Does this site provide an example of disintermediation etc:  give your reasons?  

This is a direct mail company website; the site greatly adds value for the customer. The customers can directly order online or request a free catalogue to view items in a printed format to be delivered free of charge with in 48 hours all over UK. They also have various forms of payment options available, like instant payments using bank cards, interest free credit ...

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