Research question:
What is the level of customer satisfaction on the services provided by EMIRATES AIRLINE?
HYPOTHESIS: Will find the probation as to the fulfillment of their implemented strategy would be successful or not, For example:- The services provided by the Emirates Airlines to their clients.
Research objective:
- To identify various services offers by Emirates
- To study the future strategies of emirates.
- To study the customer satisfaction for the emirates.
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To make recommendation for the future clients of Emirates Airlines.
Research Design:
Research design is the a layout signifying the relationship and combination of variables attained from several sources and first hand information, which assists in answering the research question .it outlines the procedures to analyze the data and establish the validity of the hypothesis .
The three major types of research design:
Exploratory studies: through this method researchers can develop clear concepts, set priorities and standards, establish operational understanding and thereby improve the final research design. It helps to (A) clarify management dilemmas , (B) finding the practicality of the research and (C) helps cost cutting ,time saving and least effort .
Descriptive studies: applying descriptive studies helps to learn when, where, how, who and what of the topic under study. It helps to develop further hypothesis
Causal studies: this method analyses the relationship of various variable and help determine the cause of certain outcomes .it helps to discover why a particular action leads to particular result most of the time.
For my research, I will use assistance of exploratory so that I could vision to the extreme and which would be probably and would surely be sustainable. Also I will use assistance of descriptive study will help me find out when, where, how who, and what services are provided by Emirates Airlines. I would further build on the hypothesis of this study and determine the relationship and describe the behavior pattern and cause of the different variables that I will be evaluating.
Literature review:
EMIRATES WINS OVER BUSINESS TRAVELLERS IN ASIA PACIFIC
Commenting on the latest achievement, Mr. Lau said: "We are delighted to win this award, which shows support from business travelers in the region. As a customer-focused airline, Emirates aims to deliver the best possible service to passengers on all routes and it is gratifying to be recognized by our customers." He added: "Moving forward, Emirates will continue to offer our customers more convenient travel choices, and also introduce enhancements to our award-winning in-flight service."
Research methodology:
There are four types of methodology:
Deduction method: This method helps to arrive at a conclusion based on an existing fact and truth by finding a relationship between them.
Induction method: It helps to answer through the hypothesis of the study. If there are many alternatives and answers to the study, then this method is applied.
Quantitative method: It examines a large number of variables to arrive at a conclusion. This method can be very time consuming and requires a lot of effort.
Qualitative method: This method seeks to achieve an accurate, precise and reduces the risk of error. This type of methodology depends on reliable and known sources and mostly direct information.
To enhance my study I will be using deduction, qualitative & quantitative method. This will help me answer my hypothesis & to accomplish my research I should use the secondary sources such as journals, bulletins, news reviews, conduct survey and obtain reliable and factual information that could be proven.
Business implication:
On the completion of my research I am extremely positive that it will help the following segment : It will help emirates airlines to adapt changes to improve its business Will help emirates consumers a fuller and more reliable customer satisfaction for a probability of 100% customer satisfaction .
Research Limitations:
- Limited scope to access their future strategies to be implemented Lack of reliable resources.
- Strategies by Government (if any) that may not permit access.
- Official unwilling to disclose information or space their valuable time.
Bibliography:
