Written information:
Writing is the use of physical symbols to represent words. Words are the sounds that make up speech. This definition can be broadened to include other forms of physical representation, such as diagrams, graphs and charts. Written communication is when sending documents, such as email or business letter to an individual.
The advantage of using written information is for the people who don’t know how to use a computer to find information so they prefer to use written information such as leaflet. The other advantage is that if the visitors of Drayton Manor don't understand some of the staff accent, then they can easily give the leaflets to the visitors so they can read themselves. For example, Drayton Manor visitor doesn't know how to use the website to find information so Drayton Manor provides them with leaflets.
The disadvantage of using written information is that the leaflet of Drayton Manor can have less information than the website so the customers won't find all the information on the leaflet.
Leaflets are internal sources of information because they are made by Drayton manor. The department who are responsible for this is the marketing department because they are the people who find out which types of customer make up a particular market, as for making the leaflets.
On-screen information:
Information can be produced on-screen. This information can be seen in multimedia TV and CD-ROMs that include text, graphics, animation, audio and video.
The advantage of on-screen information is that a number of people can watch and receive information from it. This communication have an advantage because everyone at home will be able to see the advert but if they show this advert when people go to work or school then the people won’t be able to see it. This can be a disadvantage because they have to pay to make adverts and they have to pay for the television company because to advertise their adverts on time because Drayton Manor doesn’t want the advert to be shown at night or in the morning because people at work or at sleep at that time.
The disadvantage of on-screen information is that people with disabilities like blind people won't be able to communicate using this method because they won't be able to see the information.
The adverts are an internal source of information because they are made by the people who work for Drayton Manor. The department who are responsible for this is the marketing department because they decide the prices charged and the promotions designed to encourage customers.
Multimedia information:
Multimedia means multiple forms of media integrated together. Media can be text, graphics, audio, animation, video, data and much more.
The advantage of multimedia information is that people are more interested in multimedia messages which combine the elements of text, audio, graphics and video and people are more attentive to multimedia information. This communication is an advantage because on the video you can show people about Drayton Manor and what is at offer and this video can convince people to come to Drayton Manor. On this video they can include information about the coming events. The disadvantage is that it will take a lot of time to prepare the video also it costs a lot of money to produce the video. The disadvantage of multimedia information is that people with disabilities like deaf people won't be able to communicate using this method because they won't be able to hear the information.
Videos are internal sources of information because the marketing department of Drayton Manor make the videos. They give information about sales, new offers, new rides, prices and opening times which draws people to come to the park.
Web-based information:
Web-based information displays many benefits of multimedia technology. Using today’s fast broadband connections, it is possible to stream sophisticated content to a computer anywhere in the world.
The advantage of web-based information is that for many people as the information can be received and read wherever and whenever it is convenient for them and Drayton Manor can reach wider visitors to visit their park.
The disadvantage of web-based information is that the information provided by Drayton Manor on the website should be updated on regular basis but if they don't do that then they should have to face the circumstances with the people. The other disadvantage of web-based information is that if Drayton Manor's website is constantly crashing then people won't be able to find any information and they could miss out on potential sales.
Drayton Manor website is an internal source because Drayton manor made the website and they invested the money to make this website. The website gives extra information then the leaflet and you can book the tickets online.