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Analyse different types of business information and their sources. Examples from Drayton Manor

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Analyse different types of business information and their sources. Verbal information: Verbal communication can either be done face-to-face or over the telephone. The best way to communicate is face-to-face because there is less space for misunderstanding and it allows for verbal and non-verbal messages. The advantage of using verbal information is it's easier to communicate verbally than any other way because you get to understand every detail that is being spoken by the other person and speech enables complex ideas to be expressed and discussed. Some people find talking is the most comfortable method of expression. For example, Drayton Manor communicates with their staff verbally at a staff meeting about the new plans for the business and the changes that is happening and this is an advantage because the staff get to ask questions about the changes and they can get there opinions across about the plans. Also the employee will feel appreciated by the employer if they are being listened about their opinions which can lead the employee to stay ...read more.


The department who are responsible for this is the marketing department because they are the people who find out which types of customer make up a particular market, as for making the leaflets. On-screen information: Information can be produced on-screen. This information can be seen in multimedia TV and CD-ROMs that include text, graphics, animation, audio and video. The advantage of on-screen information is that a number of people can watch and receive information from it. This communication have an advantage because everyone at home will be able to see the advert but if they show this advert when people go to work or school then the people won't be able to see it. This can be a disadvantage because they have to pay to make adverts and they have to pay for the television company because to advertise their adverts on time because Drayton Manor doesn't want the advert to be shown at night or in the morning because people at work or at sleep at that time. ...read more.


Web-based information: Web-based information displays many benefits of multimedia technology. Using today's fast broadband connections, it is possible to stream sophisticated content to a computer anywhere in the world. The advantage of web-based information is that for many people as the information can be received and read wherever and whenever it is convenient for them and Drayton Manor can reach wider visitors to visit their park. The disadvantage of web-based information is that the information provided by Drayton Manor on the website should be updated on regular basis but if they don't do that then they should have to face the circumstances with the people. The other disadvantage of web-based information is that if Drayton Manor's website is constantly crashing then people won't be able to find any information and they could miss out on potential sales. Drayton Manor website is an internal source because Drayton manor made the website and they invested the money to make this website. The website gives extra information then the leaflet and you can book the tickets online. ?? ?? ?? ?? ...read more.

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Here's what a teacher thought of this essay

3 star(s)

The writer has not spent enough time examining the information that Drayton Manor uses and produces and has not then put it into the correct categories. There is very little accurate analysis.

Marked by teacher Dennis Salter 04/04/2013

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