However Alton Tower also have strong, internationally recognized brands in LEGOLAND Discovery Centres, Madame Tussauds, SEA LIFE, Dungeons and the "Eye" which is the brand they are using to build their portfolio of observation attractions. Alton Tower also have the development skills internally to identify, secure and build 6 or 7 new Midway Attractions every year.
Economic policy
An economic policy is a course of action that is intended to influence or control the behaviour of the economy. Economic policies are typically implemented and administered by the government. Examples of economic policies include decisions made about government spending and taxation, about the redistribution of income from rich to poor, and about the supply of money.
If the Alton theme parks does a good business ever year such as many people or tourist love to come to UK for enjoyment and in this case Alton theme park Is a good example of entertainment and many people would like to visit it due to this it will have a positive impact over economic conditions of UK, such as there will be increase in GDP, Globalization will increase and there will be a big boom in tourist industry.
Industrial policy
Government sponsored monetary program in which the people and private sectors coordinate their efforts to develop new technologies and industries. Government provides the financial support and capital to the private sector by direct subsidies, tax credits, or government run developmental banks. Industrial policy emphasizes cooperation between government, banks, private enterprise, and employees to strengthen the national economy. However Alton Tower must follow all the Policy Documents when operating. Failure to do this will result in punishment of Alton Towers Owners/Leaders.
Competition policy
Competition puts businesses under constant pressure to offer the best possible range of goods at the best possible prices, because if they don't, consumers have the choice to buy elsewhere. In a free market, business should be a competitive game with consumers as the beneficiaries. If Alton Tower is not competitive they will be making less money, and less money will be taken off them from tax, which could damage the economic environment. If Alton Tower is found to be operating in a non competitive way, their cases may be referred to the Competition Commission for full investigation.
Fiscal policy
Government spending policies that influence macroeconomic conditions. Through fiscal policy, regulators attempt to improve unemployment rates, control inflation, stabilize business cycles and influence interest rates in an effort to control the economy. But the reason the government do this, is because they want to balance the amount of money available for public spending and the level of taxation as these are important because changes in either can affect aggregate demand and therefore, unemployment levels and inflation.
Education and trading policy
College and career readiness refers to the content knowledge, skills, and habits that students must possess to be successful in postsecondary education or training that leads to a sustaining career. A student who is ready for college and career can qualify for and succeed in entry-level, credit-bearing college courses without the need for remedial or developmental coursework. The tax money coming from Alton Tower will also be used to pay for the Education and Training Policy. This will then be used to educate and train people, for example Schools & Colleges.
Transport policy
However, there is often interest in understanding the impacts of a proposed scheme which take the form of measured economic activity, and in particular, what the impact of a scheme will be on ‘economic geography’ locally, regionally, and nationally. For example, the strategic case asks what the case for action is, and how well a proposal fits with wider government objectives. Government objectives favouring higher GDP at the national, local or regional level, therefore mean that information about possible GDP impacts can be called for in assessing a proposed scheme’s strategic case. Also, there have been recent examples of scheme promoters offering estimates of local GDP impacts
Regional policy
Regional Policies are those that are fitting to a specific area of the UK. In 1994 the legislature separated England into various distinctive areas and created approaches as indicated by the needs of those specific districts. Every district frequently has distinctive issues that need to be tended to and provincial approach permits this to happen. When following the regional policy, Alton Tower will have to follow different policies depending on their location on the region. The policies they are following might vary in another region.
Environment policy
To protect the environment government always force the theme park management to be stick on this issue and aware there costumers to follow the regulation such as left eating items, should be through in dustbins and whole theme park should be Cover up by dustbins . Cars should be not allowed in theme parks they should have separate parking yard due to pollution which is spoiling the environment. Government should put billboards of Environmental protection and regulation on entrance of theme parks to aware people.
The 1st issue that create environmental issue arise in 1924 when its operation was bought by Alton tower after that it was under the hold of army during the period of war. War destruction totally destroy the park as Alton towers leaders and owners are aware of the during and after war side effect on the local environment it was in poor condition when it handed over to Alton tower again for refurbishment it cause major effect to environment. As there is no way to mitigate the effect of such event as it arise such event are out of control of organisation, as its obvious during war period it’s impossible to protect any area and property. Therefore the one action is to control such events is in hands of government and their relation with other countries.