• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Analyse the implications of government policies for a selected business - Alton Towers

Extracts from this document...

Introduction

´╗┐Alton Tower Purpose Alton Towers is one the UK's biggest tourist attractions in every way attracting millions of visitors every year. Located in the beautiful grounds of a semi-ruined gothic country house near Stoke-on-Trent in the West Midlands, the theme park provides a wide range of activities and adventures to suit people of all ages. Alton Towers is the home of many of the UK's best known rollercoaster?s including Nemesis (Europe's first inverted roller coaster), Oblivion (the world's first vertical drop roller coaster), Air, Corkscrew and Rita Queen of Speed. Young children can enjoy the Charlie & The Chocolate Factory ride, visit the Farm or enjoy loads of rides and activities to keep all ages happy including many traditional fairground attractions. Those looking for a more relaxing time can row on the lake, enjoy beautiful views of the park from the aerial cable car ride, or walk in the scenic gardens. Visitors can also enjoy and extended stay in the themed Alton Towers hotel or the Caribbean village style atmosphere of the Splash Landings hotel which overlooks the Water park. Alton Tower Aims and objective Alton Towers Strategy to create a high growth, international, family entertainment company with strong brands and a portfolio that ...read more.

Middle

However Alton Tower must follow all the Policy Documents when operating. Failure to do this will result in punishment of Alton Towers Owners/Leaders. Competition policy Competition puts businesses under constant pressure to offer the best possible range of goods at the best possible prices, because if they don't, consumers have the choice to buy elsewhere. In a free market, business should be a competitive game with consumers as the beneficiaries. If Alton Tower is not competitive they will be making less money, and less money will be taken off them from tax, which could damage the economic environment. If Alton Tower is found to be operating in a non competitive way, their cases may be referred to the Competition Commission for full investigation. Fiscal policy Government spending policies that influence macroeconomic conditions. Through fiscal policy, regulators attempt to improve unemployment rates, control inflation, stabilize business cycles and influence interest rates in an effort to control the economy. But the reason the government do this, is because they want to balance the amount of money available for public spending and the level of taxation as these are important because changes in either can affect aggregate demand and therefore, unemployment levels and inflation. ...read more.

Conclusion

Environment policy To protect the environment government always force the theme park management to be stick on this issue and aware there costumers to follow the regulation such as left eating items, should be through in dustbins and whole theme park should be Cover up by dustbins . Cars should be not allowed in theme parks they should have separate parking yard due to pollution which is spoiling the environment. Government should put billboards of Environmental protection and regulation on entrance of theme parks to aware people. The 1st issue that create environmental issue arise in 1924 when its operation was bought by Alton tower after that it was under the hold of army during the period of war. War destruction totally destroy the park as Alton towers leaders and owners are aware of the during and after war side effect on the local environment it was in poor condition when it handed over to Alton tower again for refurbishment it cause major effect to environment. As there is no way to mitigate the effect of such event as it arise such event are out of control of organisation, as its obvious during war period it?s impossible to protect any area and property. Therefore the one action is to control such events is in hands of government and their relation with other countries. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Case Studies and Analysis section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Case Studies and Analysis essays

  1. Unit 9: Marketing Strategy

    Associated Target Market My business heavily relies on the disposable income of its customers as the products are not necessities; instead they are luxury items which customers could swap for a cheaper alternative. Possible risks regarding this are concerned mainly with the current economic situation of a large government deficit and consequent government spending cuts.

  2. Identify and describe a selected case significant stakeholder influence over a business. (P2)

    3. Sainsbury's Sainsbury's was founded in 1869 by John James and Mary Ann Sainsbury. They opened their first small dairy shop at 173 Drury Lane, London. It consists of Sainsbury's Supermarkets, Sainsbury's Local, Bells Stores, Jackson's Stores and JB Beaumont, Sainsbury's Online and Sainsbury's Bank.

  1. In This unit I am gong analyse the product knowledge required by employees of ...

    They are usually closed questions; this means that they have set answers that a person then ticks or circles. This is effective because it can be used to gather large amounts of data, it can be represented graphically, they are simple to use and allows the business to ask exactly what it wants.

  2. Aims and Objectives of A Business

    This is because the profit of the club can fall for various reasons and when it does it can give the club causes for concern, sometimes the club's profit can fall so low or it can make a loss that the immediate aim of the club's must be to survive.

  1. NHS change management

    Vision is the force within the leader that spreads like wildfire when properly communicated to others. Vision refers to an image of the future that can be discussed and perfected by those with an interest in it ... it is a glue that binds individuals together into a common goal.

  2. Small Business Strategies - identifying the target market, necessary skills, plans for development and ...

    By having smart targets, the business can see the improvements which they have to make which in turn provides a stepping stone to achieving their aims and objectives. Personal selling Personal selling involves being face to face with a customer and persuading them to purchase a service or product.

  1. The international business environment of Apple Inc

    However there are only a few free trade zones. These are: 1. European Unions 2. North American free trading agency 3. Association of Southeast Asian Nations 4. South American?s Mercosur Having such zones allows a business to import and export without being charged by tariffs.

  2. Nestle stakeholders and business environment

    To implement its responsibilities, Nestlé has established some principle documents applied to the whole organization over the world such as Corporate Business Principles, Code of Business Conduct, Supplier Code through which the Nestlé could guides the staff to obey the laws.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work