Analyse the implications of government policies for a selected business - Alton Towers

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Alton Tower Purpose

Alton Towers is one the UK's biggest tourist attractions in every way attracting millions of visitors every year. Located in the beautiful grounds of a semi-ruined gothic country house near Stoke-on-Trent in the West Midlands, the theme park provides a wide range of activities and adventures to suit people of all ages. Alton Towers is the home of many of the UK's best known rollercoaster’s including Nemesis (Europe's first inverted roller coaster), Oblivion (the world's first vertical drop roller coaster), Air, Corkscrew and Rita Queen of Speed. Young children can enjoy the Charlie & The Chocolate Factory ride, visit the Farm or enjoy loads of rides and activities to keep all ages happy including many traditional fairground attractions. Those looking for a more relaxing time can row on the lake, enjoy beautiful views of the park from the aerial cable car ride, or walk in the scenic gardens. Visitors can also enjoy and extended stay in the themed Alton Towers hotel or the Caribbean village style atmosphere of the Splash Landings hotel which overlooks the Water park.

Alton Tower Aims and objective

Alton Towers Strategy to create a high growth, international, family entertainment company with strong brands and a portfolio that is naturally hedged against external factors such as weather or localized market conditions and ongoing planned and predictable capital expenditure cycles appropriate to each operating group will provide the main drivers to growth across their existing estate. This will be complemented by strong price and yield management strategies based on continually improving guest experience.

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However Alton Tower also have strong, internationally recognized brands in LEGOLAND Discovery Centres, Madame Tussauds, SEA LIFE, Dungeons and the "Eye" which is the brand they are using to build their portfolio of observation attractions. Alton Tower also have the development skills internally to identify, secure and build 6 or 7 new Midway Attractions every year.

Economic policy

An economic policy is a course of action that is intended to influence or control the behaviour of the economy. Economic policies are typically implemented and administered by the government. Examples of economic policies include decisions made about government spending and taxation, about the redistribution of income ...

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