Opportunities for product development - Opportunity for Tesco is that consumers can access and compare products and prefer another opportunity is that Tesco can have is a search boot, this digitally stores any search queries done by customers as when customers re enter the site the database will already store previous stores in which they can easily access another opportunity, for Tesco is to instead of just setting a particular price for a product instead they can place a auction type of setting where certain products can be bought when the highest bid by a customer within the time given such as a iPod which is left for a 2 days for bidding and after the 2 days the highest bidder will receive the product another opportunity is that Tesco could produce a online chat where customers can constantly receive customer service from Tesco employees. Another opportunity for Tesco is to create a comment box where customers can rate and comment on a certain product which was purchased for example this will guide customers in which products are highly rated by other customers and who share the same views as customers will mainly purchase from Tesco if products are preferred by other customers and if ratings are high fro that certain product.
Challenge of maintaining security - The ways Tesco can overcome this is by placing a firewall which protects data or also hire a trusted and responsible member of staff to monitor data flowing in to the computer and also another way Tesco can overcome this is by placing an anti virus which blocks attacks from hackers and also deletes any viruses which may steal data.
Problem of overcoming low customer confidence in payment security - The ways Tesco can overcome this challenge is by placing a hotline for customers who may want queries of paying online or has a lack of confidence of purchasing products online the advisor can persuade and give facts to customers of how many times customers have received their products successfully.
Problems of managing channel conflict and disintermediation - The ways Tesco can overcome this is by may be turning back to selling products in shops by opening new stores, this way they are receiving profit and so is the middle man in this case there is no conflict Tesco can also up their prices the same prices as the middle man so this will not affect customers not purchasing from the middle man.
Challenge of delivering to expectations of higher reliability - The way Tesco can overcome this is by either delivering the product with a quick delivery service, also another way is to have a tracker on the product in which customers can know if the product is dispatched so the customer is ensured they will receive the product in the number of days the business has given.
Challenge of possible linguistic and cultural sensitivities - The way Tesco can overcome this is by creating a new language bar as users can simply click on the language given and this automatically translates in to the person’s language another way is to have a translator for each product instead of reading the product customers can simply click on audio translator and select language and this automatically describes the product in the chosen language.
