• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Analyse the marketing opportunities and challenges faced by a selected business when using internet marketing within its marketing mix. Tescos.

Extracts from this document...


* M2 - "Analyse the marketing opportunities and challenges faced by a selected business when using internet marketing within its marketing mix" Introduction In this section I will be going to analyse and preserve the opportunities for Tesco's internet online business the opportunities I consider to be the most difficult challenges for Tesco. Opportunities for communication - For Tesco I think that the opportunities for the Tesco online business is that they have a great market pressure as anyone around the world can access their website at anytime. Opportunities for communication also offer the chance for businesses to promote their products online, as the internet is a promotional tool for all businesses. It will allow them to make wider range of customers aware of the business and the services. ...read more.


Another opportunity for Tesco is to create a comment box where customers can rate and comment on a certain product which was purchased for example this will guide customers in which products are highly rated by other customers and who share the same views as customers will mainly purchase from Tesco if products are preferred by other customers and if ratings are high fro that certain product. Challenge of maintaining security - The ways Tesco can overcome this is by placing a firewall which protects data or also hire a trusted and responsible member of staff to monitor data flowing in to the computer and also another way Tesco can overcome this is by placing an anti virus which blocks attacks from hackers and also deletes any viruses which may steal data. ...read more.


Challenge of delivering to expectations of higher reliability - The way Tesco can overcome this is by either delivering the product with a quick delivery service, also another way is to have a tracker on the product in which customers can know if the product is dispatched so the customer is ensured they will receive the product in the number of days the business has given. Challenge of possible linguistic and cultural sensitivities - The way Tesco can overcome this is by creating a new language bar as users can simply click on the language given and this automatically translates in to the person's language another way is to have a translator for each product instead of reading the product customers can simply click on audio translator and select language and this automatically describes the product in the chosen language. ?? ?? ?? ?? Suhaib Bashir Unit 12 - Investigating Internet Marketing ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Marketing & Research section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Marketing & Research essays

  1. Marketing Research. Explain how different marketing research methods have been used to make a ...

    use methods such as conducting face to face surveys in the local area to get answers from the people that would be likely to use the service. A service or product that may be sold nationally would need to find information on a wider scale and using methods such as telephone and online surveys may be more appropriate.

  2. Describe the role internet marketing has in a modern marketing context using selected organisations ...

    Both businesses set their price list after checking the prices of other similar businesses to theirs. They can either set the prices lower or higher. Place: This is where the products are going to be sold i.e. where the business sells their products.


    These results allow managers to prioritize activities for the effective management of project completion. Originally, the critical path analysis considered only some dependencies between other elements. Since then, it has been expanded to be able to include resources related to each activity.

  2. Unit 3 - Marketing Research And Marketing Mix

    The makes GlaxoSmithKline more confident in being able to promote the product the right market. But in order GlaxoSmithKline to segment their market and achieve their goals such as increasing sales, and delivering consumer satisfaction, it's important to implement a segmentation strategy.

  1. This assignment will be evaluating the contribution of relationship marketing activities and will also ...

    Although this may be time consuming for McDonalds to find solutions to their problems, this could help them financially in the long term as the quicker they find solutions to their problems, the less likely they could avoid costs such as being sued.

  2. For this assignment I will be focusing and investigating the marketing of a new ...

    The theory of Pricing * Promotional Pricing: Designed to increase sales quickly. This can be done by using low prices or discounts, special offers or BOGOFs(buy on get one free) * Penetration pricing: A temporary low price is set so that a business can gain a share of a market.

  1. Business Aims and Objectives and the Marketing Mix

    In order for a business to increase their sales, improve their overall appearance and gain advanced perspectives of consumers in comparison to their competitors, they need to be able to contact previous consumers that have purchased or experience the products or service in the past.

  2. Evaluate the effectiveness of marketing techniques in Tescos.

    with the prelaunch of Tesco Value as Everyday Value, with quality improvements to hundreds of products.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work