Suitability for purpose
The letter gets its message across with no trouble. I would say it is easily accessible for its intended audience.
Suggestions for improvements
I don’t see any need for improvement.
Document 2 – Welsh Joint Education Committee
Writing and Presentation Style
This second letter from the WJEC has been sent to inform head teachers of a delay in GCE and GCSE timetable approvals. As before the style is semi-formal bit this letter has been split in to 4 paragraph, 3 of which are only 2 lines long. Layout
The letterhead has been set out in both English and Welsh as has the logo. The company information is in English on the left of the page and in Welsh on the right of the page. Unlike the previous letter this one does not have the letter in welsh on the other side of the paper.
Content
The language in the letter is plain and easily understandable. This is because it is a set letter to be delivered to many schools. There are no complicated words or phrases and no errors as far as I can see.
Suitability for purpose
The letter gets its message across with no trouble. I would say it is easily accessible for its intended audience.
Suggestions for improvements
I don’t see any need for improvement
Document 3 – Natwest
Writing and Presentation Style
This letter is from Natwest bank. The pint of the letter is to offer the recipient the chance to insure their home with Natwest. The language is formal, but personal, trying to sound as if it was written to you personally and not a flat boring circular sent to every bank account holder.
Layout
The Natwest logo sits at the right of the top of the page, above another logo to show that they won an award for good insurance. The letter is in several paragraphs, each broken with a statement in bold such as “award winning service”. It also comes with a p.s at the bottom to remind you to order now and get a “free pen”. There is a standard margin on the left. The right side is taken up their offer of “up to 30 % off” Content
This letter has been written to be sent to thousands of people so the language has to be and is easily understandable by all. It is informative and suggestive but by no means persuasive.
Suitability for purpose
The letter does its job of informing the customer of their banks different offers in fine style. I think it would be easily accessible for its intended audience.
Suggestions for improvements
None
Comparison of the three business letters
Similarities
All informative
All could be called semi-formal
Differences
The Natwest letter is the only one to use bright colour to attract the eye
The Natwest letter is for informative and is offering something while the other two are only informative
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The second set of documents is the three data collection forms that I have collected. These are:-
Passport service UK
Passport service UK
Natwest Bank
Analysing and comparing the data collection form
Document 1 passport service UK
Writing and Presentation Style
This data collection form is used to gather information about the person applying for a passport. To do this the document alsop asks for information about the persons parents/relatives and any previous passport information. The style of the letter is formal with the intention to gather information. It is unpersonal and distant.
Layout
The form is broken in to 10 sections, not all of which have to be filled in depending on the circumstances. Each section is headed by a large bold number and a small bold title such as “who is this passport for?” there are large margins on the left side and almost no space on the right. At the top of the front page is the logo and a bar code for reasons unknown to me.
Content
The language is simple and easy to understand. It requests information in as much detail as possible. The writer never directly addresses the reader, using terms such as “the applicant”.
Suitability for purpose
The form does what it’s suppose to do. It has to be accessible to the audience intended because it is the only one there is.
Suggestions for improvements
Nonethe colours could be changed to something a little less dull and it could be made more clear exactly which parts you have to fill in without having to read the instructions twice.
Document 2 – passport service UK
Writing and Presentation Style
The point of this data collection form is to gather payment details for the payment of a passport. It asks for credit/debit card details as well as address and telephone number. The letter is informal in informative.
Layout
The form is laid out in small sections with the parts to be filled in split in to little boxes for writing. There is no logo and nothing to attract the eye. It is purely functional and informative.
Content
There is very little language. Only headings for fields of information requested.
Suitability for purpose
The form does what it is supposed to do and is highly accessible. I couldn’t imagine anyone who speaks English and is literate having trouble with this.
Suggestions for improvements
none
Document 3 - Natwest
Writing and Presentation Style
The purpose of this data collection form is to find out your financial and current mortgage details so that the bank can decide whether or not to give you a mortgage with them. There is little information given on the form. It is almost all requestive.
Layout
There is no main heading or title to this document .There are however 5 sub headings requesting information on you, your partner and your money basically. The sections to be written in are small white boxes against a pink background, spread over two sides.
Content
There is very little language to comment on, what there is, is easily understandable.
Suitability for purpose
I believe the form is accessible for its intended audience and it does what it is supposed to do.
Suggestions for improvements
none
Comparison of the three business letters
Similarities
They all have the purpose of collecting data.
They all use little boxes for you to write in.
They are all much easier to do online or over the phone
They all request personal information about yourself and your family
Differences
They are all different colours.
There are not many differences because in the business world today one data collection form is just the same as any other really.
