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Analysis of a party and wedding business.

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Evans enterprises 1.0 Current status of the Company 1.1 Background to the company 'Evans enterprises' was founded in 2005 when Elizabeth Evans decided she would like to do some part time work. She decided to start up her own business and become self-employed organising and hosting children's parties, as she had extensive personal and professional experience at being highly organised and capable she was confident she could make this work. Elizabeth began renting the local church hall to host the parties in, and after a few parties for her own children the word of her business soon got around. She took care of all the catering herself and provided a wide range of entertainment suited to the customer's requirements. Such as bouncy castles and sports equipment along with clowns and magicians that she employed herself. Once the business got more and more popular, she ran into several big problems with using the church hall to host the parties inside. ...read more.


She also moved over a member of staff and made them manager of 'Exceptional Events' and promoted another member of staff to manager at 'Perfect Parties' as well as hiring three new members of staff as this was essential with the new offices. The first job they took on at 'Exceptional events' went a complete success however some problems were barely avoided, such as a double booking of a hotel due to not communicating well with the other member of staff. Elizabeth felt that the communication between the two branches wasn't good enough and thought she had missed a chance of using on-line services to simplify things a lot more. She felt that the computer system needed a radical rethink. Elizabeth had other plans as well. And had researched the idea of extending the business to include Wedding planning services and decided it would be called 'Wonderful Weddings' Elizabeth renamed the overall company as 'Evans Enterprises' but decided to retain the now familiar branch names of 'Perfect Parties', 'Exceptional Events' and the soon ...read more.


It will be more cost effective and can be simply washed and used for the next event. 1.5 The future of 'Evans Enterprises' Elizabeth has made great progress with her business and is moving on with more and more over the years. But I feel that she should start to focus more on improving her current branches, 'Perfect Parties' and 'Exceptional Events' and possibly 'Wonderful Weddings' She is going to start up 'Wonderful Weddings' in the near future and once this is set-up she should really focus on making organising events for the other business' easier. Such as online services which she knows she is not taking the full advantage of. More time should be spent into things like this instead of moving on to something new first. This would ensure there are less problems and complications when there are too many businesses running at the one time. Once all businesses are running 100% smoothly and very few complications I feel Elizabeth should definitely keep expanding her company. She's had great success so far and her popularity will grow along with her money making potential. ...read more.

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Here's what a teacher thought of this essay

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The writer has found out a lot of useful information from the owner but has not found out many important business related points so lacks business content and analysis. They needed to be more critical and have a deeper understanding of the workings of a business before interviewing.

Marked by teacher Dennis Salter 15/05/2013

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