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Analysis of The Cadbury company.

Extracts from this document...


Introduction The person, who created the Cadbury business, is John Cadbury in 1824. The business started as a shop in a fashionable place in Birmingham. It sold things such as tea and coffee, mustard and a new sideline - cocoa and drinking chocolate, which John Cadbury prepared himself using a mortar and pestle. In 1847 the Cadbury business became a partnership. This is because John Cadbury took his brother, which also made it a family business. The business was now known as The Cadbury Brothers. A factory in Birmingham was rented, to produce their products. In 1854 the company received its first Royal Warrant as 'manufacturers of cocoa and chocolate to Queen Victoria'. In 1856 John Cadbury's son Richard joined the company, followed in 1861 Richard and George became the second Cadbury brothers to run the business when their father retired due to failing health. The first Cadbury factory was built in the country; it was built in the green fields of Kings Norton, outside the city of Birmingham, between 1899. This place was named "Bournville", which was named by George Cadbury where he built the factory. This took place because George Cadbury had an image, with a saying, "If the country is a good place to live in, why not work in it?" So he took his workers to live and work in (the country) Bournville. Further on the years Cadbury invited new recipes, so new chocolate were been created, for instance in 1915 Cadbury's Milk Tray, in 1920, Cadbury's Flake, in 1938 Roses were created. In 1969 Cadbury and Schweppes that is a beverage business merged together as a business. This business grew worldwide over centuries, it manufactured, marketed and distributed products in over 200 countries and new chocolates and drinks were been created. While confectionery and soft drinks remained the core of the business, the group also expanded into related food categories such as hot beverages and biscuits and also into health and hygiene The main activities of Cadbury after ...read more.


This job is an internal job of the organisation it is controlled by having procedures and rules that member of staff should not break or they will lose their position in the organisation. Relating this to Cadbury, marketing directors, who are in charge of market research for new product such as a chocolate, this information (research) has to be confidential. Power culture is a business being dominated by an individual. The Management director dominates Cadbury, (refer to the organisational structure) Task culture focus on getting the job done. Groups or teams within this cultural are not fixed but are made up of individuals brought together to achieve a specific task. Cadburys production department has a task culture. It works as a team to package the chocolate. Packaging the chocolates is done as a team. A member of the production team packages the chocolate in foiled rapping, and then the chocolate is passed by machinery to another member of the production team who packages the foil chocolate in boxes. These boxes are then stacked in many counties on a machine. These stacks are the rapped with cellophane, so boxes don't fall off. Finally these stacks are taken by another member of the production team using machinery to the storage. Person culture places the emphasis on the individual rather than the organisation and its objectives. For example if any member of staff has any suggestions for improvement, their suggestions are taken to account and if successful they will be used (refer to the Curly Wurly example on page 8). Cadbury's Culture arises from the traditions, beliefs and values of the Quaker family. This is how Cadbury adopted the paternalistic management. It includes religious beliefs, attitudes towards alcohol, the food we eat and the importance we attach to family life. The Quaker's cultural values are very strong and can impose important constraints on the business activity. For example, Cadbury finds, it would be unwise to try to sell products that are seen to insult religions or people, ...read more.


Quality circle is a group of employees who met together regularly to identify quality problems and come up with solutions. Quality circle is workers who are involved in carrying day to day jobs. In Cadburys case, in chocolate manufacturing, employees working on the production line could be members of a quality circle What I would suggest the key to improving quality in Cadbury is to improve processes that define, produce and support products. All people work in processes. People > Get processes "in control" > Work with other employees and managers to identify process problems and eliminate them Managers and/or Supervisors Work on Processes > Provide training and tool resources > Measure and review process performance (metrics) > Improve process performance with the help of those who use the process The effects that that's these strategies will have on processes must be managed and improved! This involves: > Defining the process > Measuring process performance (metrics) > Reviewing process performance > Identifying process shortcomings > Analysing process problems > Making a process change > Measuring the effects of the process change > Communicating both ways between supervisor and user TQM Compared to ISO 9001 ISO 9000 is a Quality System Management Standard. TQM is a philosophy of perpetual improvement. The ISO Quality Standard sets in place a system to deploy policy and verifiable objectives. An ISO implementation is a basis for a Total Quality Management implementation. Where there is an ISO system, about 75 percent of the steps are in place for TQM. The requirements for TQM can be considered ISO plus. Another aspect relating to the ISO Standard is that the proposed changes for the next revision (1999) will contain customer satisfaction and measurement requirements. In short, implementing TQM is being proactive concerning quality rather than reactive. ?? ?? ?? ?? AVCE Business Unit 1 Businesses at Work The Fruit and Nut Case 1 AVCE Business Unit 1 Businesses at Work The Fruit and Nut Case ...read more.

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