Analysis of The Cadbury company.

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The above pictures show how Cadbury’s advertising has changed. Cadbury dairy milk chocolate was introduced in the 1900’s it immediately became the market leader. It is still the top selling brand in the country. There are 14 members of the Cadbury Dairy Milk family including: Cadbury Dairy Milk, Cadbury Dairy Milk with Caramel, Cadbury Dairy Milk with Biscuit, Cadbury Dairy Milk with Bubbly, Cadbury Dairy Milk with Almond and honey, Cadbury Dairy Milk Crunchie, Cadbury Dairy Milk with Fruit and Nut, Cadbury Dairy Milk Whole Nut, Cadbury Dairy Milk Turkish Delight and Cadbury Dairy Milk Mint, Cadbury Dairy Milk with Creme egg, Cadbury Dairy Milk Melts and two others.

Cadbury has a wide range of products. There biggest selling product is Cadbury Dairy Milk. Cadbury dairy milk was introduced in the early 1900’s and it immediately became the market leader.

It is still the top selling brand in the UK.

As an international brand Cadbury carries the same image all over the world. All the packages are the same just in different languages.

Cadbury’s slogan "glass and a half of full cream milk in every half pound" has been Britain’s all time great in advertising.  

Cadbury has a range of products ranging from chocolate bars, cream eggs, chocolate styled crisps, drinking chocolate right up to selection boxes.

The first two additions to the Cadbury Mega brand family were fruit and nut in 1928 followed by whole nut in 1933. The family has since been extended and there are now 10 varieties of Cadbury Dairy Milk bars in the range.

Cadbury’s products include:

  • Cadbury Dairy Milk
  • Flake
  • Cadbury Creme Egg
  • Snaps
  • Crunchie
  • Cadbury hot chocolate
  • Double Decker
  • Picnic
  • Heroes
  • Milk tray
  • Cadbury Dairy Milk melts
  • Bournville deeply dark

One of the products in the Cadbury range is drinking chocolate. Their hot chocolates come in six different flavours: Chocolate, Dark Chocolate, Mint, Fudge, Cafe Latte, Orange, Espresso and Toffee. Also Cadbury’s hot chocolate sponsors of Warwick’s Castle slide and glide.

Cadbury was a one man business started by John Cadbury in 1824. John Cadbury was a Quaker which meant he was a nonconformist, so he never had the opportunity to go to university.

Cadbury’s history for manufacturing chocolate started in Birmingham, which dates back to the early part of the 19th century when John Cadbury opened a shop in the centre of the city.

John Cadbury started out as a tea and coffee manufacturer and had now become a manufacturer of drinking chocolate and cocoa. By 1842 John Cadbury was selling sixteen sorts of drinking chocolate. This was the start of the Cadbury manufacturing process. Cadbury’s main focus has always been ensuring they produce quality products. In order to ensure they provide their consumers with quality products Cadbury aims to listen to their customers in order to better understand consumer trends. Cadbury’s also deal directly with their consumers and have substantial resources at the business unit level to listen and respond to consumer queries and complaints.

 In 1847 the business moved to larger premises. John Cadbury went into a partnership business with his brother Benjamin, the business was known as Cadbury Brothers of Birmingham. The business carried on for 32 years. The business had an advantage because by the mid 1850’s the Prime Minister, Gladstone had reduced taxes on cocoa beans, this meant that cocoa and chocolate was in reach of a wider population.

The Cadbury brothers, John and Benjamin received their first Royal Warrant on February 4 1854 as ‘manufacturers of cocoa and chocolate to Queen Victoria’.

In 1861 John Cadbury retired due to failing health handing over the business to his eldest sons Richard and George, who had joined the family business in 1850 and 1856. John Cadbury devoted the rest of his life to civic and social work until he dies in 1889.

Richard and George Cadbury were 25 and 21 when they took over there fathers business. There first five years involved incredibly hard work, with few customers, long hours and living with little expense. Both brothers thought of taking up new careers: Richard as a surveyor in England and George as a tea planter in India.

George’s main concern was manufacturing and Richards selling. They two brothers were dedicated and that lead to the improvement of quality of Cadbury cocoa products, this helped the business survive and it grew.

The brothers were dissatisfied with the quality of products produced by all manufacturers, including their own. The brothers took a step in 1866 which changed the British cocoa business.

They visited the Van Houten factory in Holland and introduced a new way of processing for pressing cocoa butter from cocoa beans. Cadbury’s new cocoa bean was advertised as “Absolutely pure…Therefore the best”, the new product was endorsed by trade and medical opinion. This is what turned the vast struggle of the two brothers into a supreme worldwide company that is known as Cadbury’s but the introduction of cocoa essence was not the only innovation that improved the Cadbury Brother’s trade: the supply of cocoa butter remaining from the cocoa essence made it possible to manufacture a wide variety of ‘eating chocolate’.

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By 1878 their workforce expanded and they needed more space, so they moved to Bournville.

The site came with a few advantages one of which was that the Worcester and Birmingham canal were joined so that large loads of cocoa beans could reach the factory directly from Bristol docks. The Bournville site was bordered by the Birmingham West and Suburban Railway. Within 10 years of moving to Bournville, the number of employees had risen from 230 to 1,200: by 1899 the number was 2,700 and it had risen to 7,500 by 1919.

Trade unions were encouraged ...

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