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"Any fool can start a love affair, but it takes a genius to end one successfully

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"Entrepreneurship is a management style that involves pursuing opportunity without regard to the resources currently controlled. Entrepreneurs identify opportunity, assemble required resources, implement a practical action plan, and harvest the rewards in a timely, flexible way." - William A. Sahlman Summary Bob Bernstein has a real entrepreneurship spirit within him, reflected by Bob's unique business operation. Bob entered the coffee business with creativity and innovation in mind. Bongo Java, Bob's first coffee house, caught the public eye for its various unique qualities, such as the original artwork on each tabletop and the uniqueness of the location itself. Bongo Java's success gave way to new stores and locations, as well as the Bongo Java Roasting Company. The financial success of Bob's creations has elevated Bob beyond the level of a simple, small business owner. ...read more.


This reveals the individual aspect of Bob wanting more out of his work life than just a 'job'. The coffee business in the late 90's saw some difficulty, as the cost of beans rose along with the demand. Bob created an opportunity based on this challenge and established BJRC, a roasting company that supplies coffee to Bob's and many other's stores. Once again, Bob's opportunity assessment of the environment paired with a proper reaction led him to success. Why Not Grow? Bob gives his employees and managers a high level of autonomy to "not only operate, but even transform each store" (Schenkel 12). This level of autonomy provides Bob's business units with the creativity that drives the operation as a whole, and it is a function of the entrepreneurial management style required to run such a company (Stevenson 17). ...read more.


Bob has built his organization with a "team structure", but he still desires complete interaction and involvement with his different business units. Further expansion will only intensify the lopsided work-life balance of which Bob is feeling the pressure from, while taking away from any available time he has to focus each of his operations, as well as on his other ambitions in the political and restaurant arena. Bob must truly evaluate his personal roles inside and outside of the coffee business before he makes a final decision. Entrepreneurs should "continually experiment with new jobs and responsibilities" or face stagnation (Bhide 78). If Bob expands, he may spread himself too thin, and the time to learn those new jobs and new responsibilities will be limited even more than it is now. Bob's current businesses require much of him, and adding on to this may not be a wise decision for Bob. ...read more.

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