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# As a student at Challney High School for Boys, my task is to decide whether there is a gap in the market at the school to provide an alternative supply of fast food to the students in years 7-10.

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Introduction

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The most successful company was Kebab Kingdom as it has a Gross Profit Margin of 48%. The company with the lowest Gross Profit Margin was King Paratha and this company also had the highest cost of sales but Kebab Kingdom had the lowest cost of sales. The Net Profit Margin shows how much money is left to pay dividends to the shareholders of the company after the cost of sales and overheads. King Paratha has the highest Net Profit Margin and this gives king Paratha a very good ability for survival when sale of costs are increased. Wages was the most important fixed cost for each of the companies. The company with the highest and worst fixed costs is King Paratha but Kebab Kingdom has the lowest and best fixed costs. The Return on Capital was fairly good for each of the companies because it did not have a subtract sign next to it. Therefore this means that all the companies made a profit from the capital which they invested. The capitals invested by each company were as follows:- 1) King Paratha= �15.50 2) Kebab Kingdom= �26.00 3) Buns on the Run= �15.00 4) Karachi Kebabs= �23.00 The company which had the best Return on Capital Employed was Kebab Kingdom and King Paratha had the worst Return on Capital Employed. I think the company which has performed the best is Kebab Kingdom and it is the business that I would invest in from the four. This is because the Return on Capital Employed for this company shows that I would get the most money from what I invest into this company than the other 3 companies. Another reason why I would invest in this business is because it has the highest Gross Profit Margin and therefore this means that this company would have the best ability to survive if and when there is a crisis and people who have invested into the business their money would be safe. ...read more.

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