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ASDA's Distribution Systems

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Introduction

BTEC Unit 29 Understanding retailing D1 An evaluation will be drawn upon the distribution systems in delivering goods and services for a retailing organisation and the organisation I will consider is Asda. Shipping arrangement The retailer Asda has a shipping service to distribute their products directly to their customer so when a customer chooses a product online the product can be distributed by arranging a shipping service with Asda. However for the product to be distributed to ship the consumer has to pay the delivery cost which for Asda is £3.00 but they do have different prices depending on when they want it the consumers could choose to have it shipped the next day for extra charge or 4-5 working days. http://direct.asda.com/M116_EDITORIAL_CONTENT_DELIVERY_OPTIONS_AND_CHARGES/M116_EDITORIAL_CONTENT_DELIVERY_OPTIONS_AND_CHARGES,default,pg.html They can even choose products from online and pay for it online and the products they have selected would get distributed to any asda retailer which they have chosen and then the consumers can go to the store and pick their products up. There are a few advantages of shipping and these include, the service is easy and quick to use as consumers can just directly go on to the website Asda chose products ...read more.

Middle

Distributors or dealers have an identical role to wholesalers ? that of taking products from producers and selling them on. Asda does not sell its products to other companies it directly sells them to their customers. The distribution intermediaries help the retailer Asda to sell and promote its products on so that they customers get attracted by them and purchase them. The advantages of intermediaries are they are connected as they offer logistic support so they make sure they have an effective physical distribution of goods. They look after the setting and storage of supplies at facilities which are nearer and easy to get to the consumer. Intermediaries even simplify manufacturer services and offer customer care services both before and after sales. They save cost and time saving so they might look after the stock for the retailer Asda. They also offer transactional functions so they can use their contacts to aid market coverage. The disadvantages of intermediaries are they may lose customers, may lose control and they may lose customer ownership. Also they may have poor market management. ...read more.

Conclusion

They also make sure the product is delivered on time and it good quality. Also they make sure the product looks appealing and they even promote in a way which the customer would want to buy. They consider what their customer wants. Advantages of Responsiveness to consumer needs - 1. Customers will keep an coming back 2. They would know that the company listens to them 3. It would benefit the company as they will have an increase in sales. 4. More people would come 5. The brand can be known as a good brand which takes care of what customers want. Disadvantages of Responsiveness to consumer needs ? 1. Customers wouldn?t come if they are not listening to them. 2. They would choose to shop with another brand if they don?t get what they want. In conclusion from my point of view I think Asda has a good distribution system in delivery goods and services as they use many different ways to get the product distributed to their customers such as the shipping arrangement which they offer and they make sure the product gets delivered straight away and in good condition and they do this as they are concerned about their customers and Asda also wants their consumers to be pleased with them. ...read more.

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