The costing for the promotion has been carefully worked out.
The costing of the products is as follows:
40 treatments cost B Beautiful:
20 treatments cost B Beautiful:
Ways B Beautiful can advertise include:
- Television
- Posters/leaflets
- Local radio station
- Back of bus tickets
- Internet
- Teletext
- Shop windows
- Local papers
- Offers/vouchers
The methods B Beautiful could probably afford and what would be the most effective are:
- Local paper
- Bus ticket
- Leaflets/flyers
- Poster
- Vouchers
Printed Leaflets
I have done some research on “flyers” for 1/3 A4 flyers (99 x 210mm), which are printed out in full colour. All the flyers are printed out in 250gsm gloss card. The printing company has different options to choose from e.g. Quantity.
All of the above prices do not include VAT.
From the research on flyers I found that the prices are reasonably cheap. If this is the best option to advertise, I would have to think of a very good way in how to make the flyer interesting. Maybe putting a voucher on the back of the flyer offering “half price nail varnish when you bring this voucher”. Doing this voucher offer should hopefully stop people from discarding the flyer in the bin. I also thought using big bold and bright colours to get the readers attention.
Way flyers can be used:
- Post them through doors
- Put them into the local papers
- Hand them out when people walk past in town
- Putting them in a little box inside shops and pubs so people can take them if they want to.
If the best option is to use flyers, B Beauty would have to post them into local papers. The reason why is that quite a lot of people look at the papers. Hopefully they will read it, as it would stand out.
Also putting the flyers into shops and pubs where you can pick them up whenever you want to. The main problem with this idea is how much will it cost to put them into the local paper and will the nail bar get permission to put the flyers into pubs and shops, if so, how much will it cost?
National Newspapers
Advertising by The Sun and News of the World TV Mag:
These are all the costs for advertising in the TV Mag for News of the World and The Sun. These are the costs per day. These prices include VAT and the cost for colour.
As B Beauty is a small business, it is best not to go for this option for advertising, as it is too expensive for a small business to spend out. Also these are national papers so it wouldn’t be useful as it goes all over the country, this therefore means that people wouldn’t want to travel miles just to get there. If it was best to advertise by the newspapers I would go by the local paper. Local customers would much more prefer to visit B Beautiful as it is near by.
By Reading Evening Post
The best way for B Beautiful to advertise for their promotion is by newspaper (Reading Evening post)
Reasons are:
- Lot of people read it
- Local readers
- Cheap way of advertising
Advertising by newspaper for 4 weeks, every Monday:
-
28th November 2005
-
5th December 2005
-
12th December 2005
-
19th December 2005
Total Profit altogether for 40 treatments done being:
Total profit altogether for 20 treatments done being:
With this promotion, B Beautiful will be in profit after just 4 treatments
Bibliography
All the sources of information that I have used to do this activity are:
- Internet to find costs on
-Sunday Mag for News of the World and The Sun
-News of the World
-The Sun
-Reading Evening Post
-Leaflets
-Online rates
-Price list for treatments
-Salon price for Jessica products
-Jessica products
I have attached all research and workings out information.
