• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month
  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6
  7. 7
  8. 8
  9. 9
  10. 10
  11. 11
  12. 12
  13. 13
  14. 14
  15. 15
  16. 16
  17. 17
  18. 18
  19. 19
  20. 20
  21. 21
  22. 22
  23. 23

Being a sole trader would mean I would have the freedom to choose how the business will be run and in fact, it is more simpler. The aim of my business is to provide the local and surrounding areas a fun and entertaining night out for over 18's,

Extracts from this document...


Introduction For this coursework, I need to construct a business plan for a new product or service that I choose. The business plan will include a market analysis for my product or service, a marketing plan, a production and quality assurance plan, a financial plan, including a spreadsheet or similar document produced by using IT, and also an evaluation of all component of the plan. To do this, I will need to effectively use both secondary and primary sources to support the start up of the new business. The main aims and objectives for this coursework, is to come up with a business which can successfully operate within a legal framework, to have a successful running business which is realistic, affordable and can become profitable. From what I know already, I have decided to make my business a sole trader operation. Being a sole trader would mean I would have the freedom to choose how the business will be run and in fact, it is more simpler. The aim of my business is to provide the local and surrounding areas a fun and entertaining night out for over 18's, and a family venue during the day, providing both food and drinks. Action Plan Action What to do? Completed Research Primary and secondary research. Questionnaires, internet, magazines, newspaper research on existing businesses and from potential customers. Market Analysis Analyse the market for the product or service I will be operating in. SWOT analysis. Identify any competition. Analyse research. Marketing Plan Mission statement, objectives of the business. The marketing mix. Marketing strategy. Draw up sales budget and predicted sales chart. Production and Quality Assurance Plan Identify physical resources needed, staffing needed, the suppliers, and the quantity of goods to be produced. Show the different stages in the production process and how the quality of products will be assured. Identify any constraints. Draw up a production budget. ...read more.


As my business will be located in North London, it may only attract the people in the local area and the surrounding areas, as people may not be willing to travel far, and is not as convenient as Central London. Aims and objectives Mission statement This business aims to: * Provide quality products with a quality service for all customers * Establish a reputation for high quality and reliable service * Maximise profits * Make the business known in its market Objectives The objectives of the business are: * To accelerate the break-even point in the first six-months of opening * To survive * To provide friendly service and to host a enjoyable experience to customers Types of Ownership The type of business that I will be representing is a sole trader. The reason for this is because a sole trader is the simplest form of a business organisation. There are no legal requirements to it. Any income or profit that I earn will be mine and mine alone. However, there are a few legal constraints and also unlimited liability. So I will be responsible for any debts that I face. The reason why I have not set up a partnership is to avoid disorder or any confusion over the business if it was split. Also, to set up the business, there might be disagreements over how things should be done. Boston Matrix The Boston matrix will help me to identify the final outcome of the business and how it will do in the market against competitors. In the local area, the competition is limited to very few others. In the area, the major competitors are Eros located in Enfield, and KO which is located in Wood Green. My business would possibly not be able to compete with Eros and KO as they are more large scale based. So by placing my business on the Boston matrix, the market share would probably be low, as it won't take as many people as expected at first, but I expect the business to pick up on its market growth and have it continuously rising. ...read more.


The business will need a number of staff with different skills. The restaurant and bar will have two separate groups of staff. One group will be working for the restaurant and the other for the bar. The restaurant will have 3 fully trained chefs and 1 person to wash dishes which will all operate in the kitchen. It is important not to have the kitchen packed, as it can allow the workers more room and comfort for their work. The bar staff will consist of 3 people including myself, but will probably only need 2 during weekdays. There will be 3 waiters/waitresses operating on the actual floor of the bar and taking orders. Also, there will need to be a D.J. for the entertainment. The skills and qualification will be different for each job role, which are the following: * Chefs - fully trained with a known qualification in professional cookery and with background experience of working in restaurants and working specifically with Indian food with a minimum of 3-star rating. * Bar staff - previous experience would be needed, fluent English speaking, preferably with a GCSE in English. Knowledge of alcoholic drinks and Indian food would be ideal. * Waiters/waitresses - previous experience and fluent English speaking. Knowledge of Indian food and alcoholic drinks. * D.J - previous background and experience of working with music. All employees would have to be living near or around the surrounding area of the business. It makes it easier for travel especially when the bar will finish late at night. Physical resources will require a lot of equipment. For the main floor of the bar, tables and chairs, decorative objects, coloured lighting, sound systems and speakers would to be put around the entire bar. For the bar, a bar would need to be put in, followed by fridges for all the drinks, storage for the glasses, beer pumps, etc. ?? ?? ?? ?? Kajal Maisuria Unit 6 - Business Planning - 1 - ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level ICT in Business section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level ICT in Business essays

  1. Marked by a teacher

    Unit 4 Business Studies

    4 star(s)

    This helps them achieve their aim of being committed to providing a good customer service to customers, as they are paying someone money to sit at a computer and answer all the queries of the customers. The Autotrader contact service is different; they offer a customer service phone line but

  2. Ao1 : aims and objectives

    This also means partners can specialise in certain areas. Business Location Business location is where the business is situated. Location is considered very important for a business as it can determine if the business achieves or not. The business location is usually considered before the business is set up, as

  1. Apple Incorporation - Case Analysis

    Governmental regulatory increases Governmental regulations and potential litigation from non-compliance has persisted as a threat from the early years. In 1991, Apple phased out the lead in the batteries and in 1992 dealt with the chloroflurocarbons (CFCs) in manufacturing. The years 1996 brought about implementation of ISO 14000 quality standards

  2. In this assignment I am going to produce a detailed business report on a ...

    As seen from the hierarchical structure, Tesco have different structure going from the store manager to the cleaners. This organisational structure shows all job roles within the store. Managers at Tesco seem to have higher achievement needs and lower affiliations needs than non-manager.

  1. My aim is to research and produce a formal business report on my the ...

    * Can result in poor productivity Consultative management style This type of management is for management who seek to consult second parties before making a decision. This is a type of management that wants to draw on more sources of opinion than just settle on their own.

  2. Business Aims and Objectives.

    If the company is in difficulties and share values fall, then many shareholders may sell their shares, which will lower the price further. This can make the company vulnerable to a take over bid. The shareholders often have different aims from the directors.

  1. In this assignment we will analyse Marks & Spencer through its mission statement, key ...

    > Service: defining high standards of service to customers. The company will reinforce the Marks & Spencer brand which had become diluted by too many sub-brands and a lack of focus. The company has a wide range of age customers which is from 33 to 65. They sell 35% of the UK lingerie market, 25% of menswear and 50% of chilled ready meals.

  2. Free essay

    Functional Areas

    A market focused organization first determines what its potential customer's desire, and then builds the product or service. Marketing theory and practice is justified in the belief that customer use a product/service because they have a need, or because a product/service has a perceived benefit.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work