Birmingham Bullring- Website Case Study

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Doing Business Online

Unit 8

Task 3a

Birmingham Bullring- Website Case Study

What the Bullring is?

Bullring is a shopping centre that has introduced over a hundred shops, and has the latest technology such as plasma screens and touch screens. The plasma screen are 30-61 inch, these provide information such as traffic updates, job vacancies, and are also used by retailers for multimedia advertising campaigns. The touch screens supply information about shops and the Bullring itself, theses facilities also provides latest promotional offers, job opportunities, train times, traffic updates it also provides them to check their bank accounts. Soon they will be able to purchase cinema and train tickets.

Who developed the Bullring and what companies were involved?

The Bullring development was started of by the Birmingham Alliance- this is a partnership between…

           

Hammerson plc: Is a leading European property company, with operations in the UK, France and German. They specialize in investing and developing shopping centres, retail parks and prime offices.

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Henderson Global Investors Ltd (now the Pearl Group Ltd): This is a leading international company; it provides a wide range of investment products and services to institutions and individuals is Asia Pacific, Europe and north and South America.

Pearl Group Ltd: Is a financial service that specializes in management, it mainly focuses on investment returns, financial security and high service standards.

Land Securities Group plc: Is Britain’s leading property development and investment group, the company has a strategy balancing shops, shopping centres, offices, retail warehouses, leisure and industrial properties.

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