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Birmingham Bullring- Website Case Study

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Introduction

Task 3a Birmingham Bullring- Website Case Study What the Bullring is? Bullring is a shopping centre that has introduced over a hundred shops, and has the latest technology such as plasma screens and touch screens. The plasma screen are 30-61 inch, these provide information such as traffic updates, job vacancies, and are also used by retailers for multimedia advertising campaigns. The touch screens supply information about shops and the Bullring itself, theses facilities also provides latest promotional offers, job opportunities, train times, traffic updates it also provides them to check their bank accounts. Soon they will be able to purchase cinema and train tickets. Who developed the Bullring and what companies were involved? The Bullring development was started of by the Birmingham Alliance- this is a partnership between... Hammerson plc: Is a leading European property company, with operations in the UK, France and German. They specialize in investing and developing shopping centres, retail parks and prime offices. ...read more.

Middle

By the 1980's Birmingham Bull Ring has very little to offer despite its trading history. The old Bullring shopping centre was tired and jaded, and Birmingham had only one department store left this could not be Birmingham's growing status as a leading centre of business, this is because it is not in the same level as the Bullring. The redevelopment of the Bullring site was transformed into a world class retail capital, bringing modern retail businesses into the city with department store such as Debenhams and Selfridges, it now also has over 140 shops, cafes and restaurants and has 3 car parks Moor Street, Edgbaston Street and Centre car park space for about 3,000. Task 3b The Bullring website (www.bullring.co.uk) is an information only website. This advertises the website: to attract people, shoppers and tourist. The Bullring also needs to make sure that the website is also regularly updated. Stores at the bullring Bullring has planned every aspect of shopping from retail fashion to electronics, from restaurants to travel. ...read more.

Conclusion

It gives information about each event by giving the start date of the event, the end date of the event and the location. Opening times for the Bullring Bullring is open until late, this gives customers an opportunity to enjoy pampering, dining or just simply shop late, and this is convenient for customers that work or those that have young children. This also helps customer because they can see when it opens and closes. Customer service at Bullring Bullring's website has especially designed a range of services to ensure customers that their day will be enjoyable, hassle- free and the best it can be. Below are the categories that the Bullring provides such as child safe, this is to help prevent parents from losing their children. To get further information about this you can click on the link. Job vacancies at Bullring The website also provides information on job vacancies available within the centre and stores. This is also listed by the stores and is also listed by category. B ?? ?? ?? ?? Doing Business Online Unit 8 Task 3 - 1 - ...read more.

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