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BMW's Marketing Mix.

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Introduction

´╗┐Introduction to Marketing P6 Marketing Mix The marketing mix is used by businesses as a tool in marketing. It is often used when determining the products or services brand. It usually consists of the four Ps; they are Price, Product, Promotion and Place. Below is an example of what is included in each of the 4 P?s and how it helps BMW in selling its Products to the consumer: BMW is one of the leading manufactures in high-quality automobiles that are available in a variety of designs and styles. BMW offers it customers a range of different automobiles from small to large cars, SUVs, convertibles and motorcycles. Their sleek design and sporty appearance of all BMW vehicles has allowed the brand to build an excellent reputation for itself in the luxury car industry and to give itself the slogan ?The Ultimate Driving Machine.? Create a Marketing Mix for the chosen BMW vehicles by mainly focusing on the one series as this is a vehicle that BMW have newly introduced in the market to increase market share and to compete with rivals such as VW and Ford in the hatchback market. ...read more.

Middle

The price elasticity of the car will affect the demand and the sales of it so a price that compliments the rest of the marketing mix is more likely to be more of a success. Product Product is an item that satisfies the needs and wants of the consumer. BMW cars are seen as a tangible product as they are highly produced around the World. This is seen as the most important element of the marketing mix as the product provides the requirements required by the consumers. For example the consumer will not like a car that doesn?t work in the morning. BMW?s marketing mangers develop their products that work well as part of the market segment for example BMW 3 series can be found as a Coupe, Convertible, Touring and Compact car. But the BMW Z4 which can only be brought, as a Roadster work well as they both hit different markets. Each of BMWs Products has to go through the Product Life Cycle Process. ...read more.

Conclusion

?a Luxury car that provides an exhilarating driving experience?, the smart choice and currently BMW is using the Ultimate driving Machine as the main slogan and was used in the advertising of the one Series as seen below. Also a number of the BMW vehicles have featured in a number of different movies such as ?James bond 007? years 1983, 1994, 1997 and 1999 in the making of ?The World is Not Enough?. They were also used in Austin Powers 3. Place Product placement is a business practice based on mutuality. Having its cars placed in a variety of films, television plays and documentaries benefits BMW in many ways. It reaches a wide section of the public quite often on a worldwide scale. With repeats, this can even become an audience of several millions as BMW vehicles are seen as luxury good so it is important they place their products in the correct areas where potential customers would buy this type of vehicle. And other various strategies such as intensive, selective and exclusive distribution can help BMW now and in the future as this complements the other aspects of the Marketing Mix. ...read more.

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