BT Cellnet Business Case Study

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Adam Reeve 10.6

GNVQ Unit B Assignment

 BT Cellnet

Secondly I shall be investigating BT Cellnet. They are a Public Limited Company (Plc.). They operate in the tertiary sector. They were launched in January 1985 and in the first year 25,000 customers joined the Cellnet network. In 1988 Cellnet connected 100,000 people in a year for the first time. In 1992 Cellnet launched the UK market's first consumer tariff package. In 1994 Cellnet reached the landmark of 1 million customers and in 1995 those million people were able to use the highly popular Short Message Service (SMS Texting). In February 1998 BT Cellnet users could use the 1471 service not only on their house phones but now on their mobiles as well. 1998 was a good year for Cellnet as they were the first mobile network service to cover over 99% of the UK population. 1999 was also a good year for Cellnet as they changed their name to BT Cellnet and they were now broadcast in over 100 countries (101 to be precise). Industry and leading services mean over 11 million people are now using BT to stay in touch. Their £2b network handles over 30 million calls a day and covers over 99% of the UK population. BT is forging the way ahead for the 3rd generation services. They were the first to bring back the Mobile Internet to their customers and their recent GPRS (General Packet Radio Service) data transfer call over a live GSM network was a world first. BT Cellnet has many sponsors which include the Scottish Rugby Union team, the England Rugby Union team, 95.8 Capital Fm and Middlesborough Football Club whose Stadium is called The Cellnet Riverside Stadium. BT has many competitors, which include Orange, Virgin, One2one and Vodaphone.

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What is a Plc?

The main difference between a public and private limited company is that public limited companies have nearly unlimited restriction on the number of shareholders or on the freedom to sell and buy shares depending on how much the company is worth. Shares in a public limited company can be bought and sold on the stock market at any time by individual members of the public, other companies or organisations. Public limited companies have ‘plc’ (meaning public limited company) after their name as for example ICI plc.

   The government actually owns shares in some ...

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