• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

BTEC Buisness Introduction to Market Reasearch Pass 5

Extracts from this document...

Introduction

Task 4a Pass five Describe how marketing techniques- branding, segmentation- are used by Magners Cider to increase demand for its product. Definition of Market Segmentation The process of splitting customers, or potential customers, in a market into different groups, or segments, within which customers share a similar level of interest in the same or comparable set of needs satisfied by a distinct marketing proposition. http://www.marketsegmentation.co.uk/ Magners use different ways to segment their product they brand their goods in the way that it will attract to its most loyal customers and attract to a wide range of customers. Customers are all different and they have different needs. The marketing mix will be used differently to meet the needs and expectations of customers. This is done through market segmentation there are many ways that a customers can be classed into. ...read more.

Middle

The purpose of it was to build the reputation of the city this is aimed at powerful and rich people. Also at the other end there is C and C lemonade it very cheap and would be a favourable for people who do not have such a high income. Geographical Location an example of a product which is segmented for these specific terms would be Wellington boots these would be specifically made for people who live in the countryside. Buying Habits peoples buying habits can also help segment them. The business would get repeat purchase due to them meeting expectations. Nike would get a lot of repeat purchases they realise that they may need to pay a little extra but they will get better value for money. ...read more.

Conclusion

For example, the fruit drink market could be segmented by benefits sought by customers. The leading product in the vitamin drinks would be ribena, in the low calories drink it would be diet squash, in natural ingredients would be pure orange juice and the low cost section would be mainly supermarkets own brand. Purchase Behaviour Customers can be segmented into groups due to their purchase behaviour this involves putting them into two groups usually. When you separate customers into loyal customers and switchers you can target the loyal customers offer them rewards for their loyalty and try different advertising or incentives with switchers. Branding Branding is the process which companies distinguish their product offerings from the competition. This can be done by a logo like Nike have the swoosh and Addidas have the three strips also a slogan can be used Nike "just do it" Addidas "impossible is nothing". ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Marketing & Research section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Marketing & Research essays

  1. For this assignment I have been asked to produce a new marketing strategy for ...

    After doing my marketing research I have come to a conclusion that my predictions was partly incorrect this was because the majority of the people I gave my questionnaire to preferred blackcurrant flavour rather than banana flavour which I had decided to launch in as a new flavour.

  2. Business Studies Company Profile

    * List price, such as the recommended retail price (rrp). These are the current retail price, either after reductions or before reductions to the price are made. E.g. BMW selling a car for �15,000 when its list price is �20,000, this causes potential customers to think that they are going

  1. Marketing Research

    If there are N units in the sampling frame then the chance that a unit will be selected for the sample is 1/N. E.g we wish to estimate the average income level of 100 employees in a company. Due to time constraint the interviewer can ask say only 5 people randomly selected from the 100 employees.

  2. I am going to be writing about the concepts of marketing distinctiveness of the ...

    product, price, promotion, place, people, process and the extended market mix is physical evidence for services. To be ahead of the competitors, organisations have to make sure to keep improving their products. This is why Apple is a successful company as it kept improving the Ipod but improving the product

  1. Business studies, product development

    I am going to have to make sure that the product is a suitable price for people to buy. I was told prices vary between different make, the big makes tend to sell their bags for around �30 because they know that people would rather pay a little extra money

  2. Unit 2 Investigating business

    so that the cooks are prepared, the cooks will also need to know if they need any extra/different foods with them than the et menu so they can assure that in plenty of time they are prepared. AO3 - Legal form Different forms of business Sole Trader A sole trader

  1. The purpose of this assignment is to provide a marketing strategy for a new ...

    selling point, and apart from this, the sports drink will not be fizzy, but will still have the cola taste. This will mean that there will be fewer chances of decreased sales. In the nearer future, I could have other flavours as a unique selling point for the sports drinks.

  2. P5 Introduction to Marketing: What is Market Segmentation?

    An example of geographic segmentation is the regional variation between brands in Europe. The UK is particularly diverse as products that are sold on the continent are sold in the UK under a completely different brand, even though the product is identical.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work