• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month
Page
  1. 1
    1
  2. 2
    2
  3. 3
    3
  4. 4
    4
  5. 5
    5
  6. 6
    6
  7. 7
    7
  8. 8
    8
  9. 9
    9
  10. 10
    10
  11. 11
    11
  12. 12
    12
  13. 13
    13
  14. 14
    14
  15. 15
    15
  16. 16
    16
  17. 17
    17
  18. 18
    18
  19. 19
    19
  20. 20
    20
  21. 21
    21
  22. 22
    22
  23. 23
    23
  24. 24
    24
  25. 25
    25
  26. 26
    26
  27. 27
    27
  28. 28
    28
  29. 29
    29
  30. 30
    30
  31. 31
    31
  32. 32
    32
  33. 33
    33
  34. 34
    34
  35. 35
    35
  36. 36
    36
  37. 37
    37
  38. 38
    38
  39. 39
    39
  40. 40
    40
  41. 41
    41
  42. 42
    42
  43. 43
    43
  44. 44
    44
  45. 45
    45

BTEC BUSINESS UNIT 2

Extracts from this document...

Introduction

AIMS AND OBJECTIVES All businesses have aims and objectives. Basic aims may be to survive. Common aims are to survive, to grow, to provide excellent service, to be the best in their field and basic aspects such as making a profit. All businesses have a purpose this may be more than one but this is expressed in a mission statement this may be "to ensure we provide quality as well as value" this tells us what they are aiming to do. The objectives set need to be measured to see how well the company is doing in making the objectives a reality. Coca cola uses strategic aims and objectives such as SMART to monitor and plan their aims and objectives theyF believe that this is the best way of meeting aims and objectives that they have set for their company These objectives should be evaluated by using SMART Specific Measurable Achievable Realistic Time related SPECIFIC Specific is an objective that is exact it is not an approximation, for example to make more profit this year would not be specific whereas make a 5% increase in profits is specific. Measurable You know when you have met your aims or objectives, to be able to measure it is necessary to be specific for example we can say after 6 months there is a rise of 2.5% so in a year it is possible to have a 5% increase in profits. ACHIEVABLE Achievable just means that it is possible to complete the aims in the time and with the resources available, so for a new member of the team to get an increase in profits within a week is not achievable. REALISTIC Realistic is similar to achievable it purely means that it is possible to meet the aims and it is not just a fantasy so to make a 150% increase in profits in a year when in 6 months there is a loss of 45% is not realistic. ...read more.

Middle

This could then lead to a raise in pay or an award for the amount of effort that is being put into the employees work. Carry out duties and responsibilities The employer expects the employee to carry out any duties that are told to do to the employees. Employees are told their duties and responsibilities in the contract when the employee signs to be a part of the business. The duties and responsibilities are stated and are expected to be done and the more duties and responsibilities are the higher paid job it is. These higher paid jobs have duties and responsibilities that are a lot more important than those who have a lower paid job. On the other hand these duties can only be done if it is related to the job the employee is doing. E.g. If a producer at Coca Cola Enterprises is told to clean the toilets by an employer the employee has a right to not do the job asked to do. If a cleaner is told to clean the toilet then it is because it is work related the employee has to do the duty that has been asked to do. Rights of the employee Not only the employers have rights but so do the employees. The rights of the employees are to have: Appropriate health and safety training The employee is entitled to have appropriate health and safety training. This means that the employee should get health and safety training before he or she begins working. Some employees are also trained during they are working but they are obviously little extras that they may need to know if a new piece of equipment comes in. Health and safety training consists of getting trained on how to operated equipment and how to do their job responsibilities with safety. Also the health training consists on learning how to make all of the tasks hygienic so that it doesn't endanger the customers when it comes to dealing with products in the factory. ...read more.

Conclusion

to hire someone to design and write up the newsletters, which could cost Coca Cola Enterprises money Coca Cola Enterprises could have walkie talkie to communicate within the business, this could be within each of the functional area or between the functional areas. This would be a better way of communicating that using recorded messages or emails or memos as it has the same advantages as talking face to face apart from you cannot use facial expressions. Using walkie talkies you would receive the messages straight away and also it is the easiest way of communicating in terms of effort. If you was to email someone a message then it would take more time and effort to log in and open internet and type the message and send it rather than pressing a button and talking which would let the person on the other end of the walkie talkie receive the message straight away. The advantages of having walkie-talkies are, * Easy to use * Quick and effortless * Doesn't have a long term cost, you just have to pay for it and that's all you have to pay for * Saves time The disadvantages of having walkie talkies within the business is, * colleagues could get carried away and start messing about with them * there are costs involved in maintaining and purchasing Task related skills The soft drinks industry is very demanding hence they require a good quick service to provide every single customer with a fantastic service. Coca Cola Enterprises need to ensure that they meet targets and standards. The most important aspect of good customer service is a high standard of products, and to deliver the products on time and at the right place. They need to ensure that production and delivery service remains good and ensures that the name of coca cola enterprises remains at its current peak. ?? ?? ?? ?? BTEC National Business Unit 2: Business and management Ram Bhojani Coca Cola Enterprises | Ram Bhojani 12CLJ ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Marketing & Research section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Marketing & Research essays

  1. Marketing research for coca cola

    The limitations of secondary research are the following that the information and data may not be accurate, the data maybe old and out-of-date and the data can be vague and may not really help companies with decision making. Primary Research E)

  2. Marketing Research. Explain how different marketing research methods have been used to make a ...

    Surveys can provide a lot of data and they can be used to get data from a very large sample. They can be relatively quick to create but can be timely to receive the responses and analyse the data. Face to face interviews can be quicker but it would be harder to get information from a large number of people.

  1. Carry out an environmental analysis on the Coca Cola Company.

    These can define the way the company is run, and the informal and formal rules that the firm must allow to stay a legitimate business. * Economic factors are economic growth, interest rates, exchange rates, and inflation rate. These can affect the capital of the company, the purchasing power of the potential buyers.

  2. Production. Production function is the part of organisation which is concerned with production i.e. ...

    wholemeal dough will be split into several loaves which will be spread out together on a large baking tray. The loaves on the tray will then together be cooked, wrapped and dispatched to shelves, before the bakery starts on a separate batch of, for example, crusty white bread.

  1. P4 - Describe the legal and financial aspects that will affect the start up ...

    be described as the item is there cannot be and default description of the item e.g. if the consol such as Xbox 360 must have the described memory if it says 60 GB it has to be 60 GB. The Sale of Goods Act 1979 and 1995: In this act the goods must be as described e.g.

  2. Assignment 1, Starting a small business

    wet floor signs, mind the step posters, etc... * Fire Exits signs - to ensure the staff and consumers are aware of the exits if anything happens * Assembly point signs - to create awareness amongst customers and employees within the building to identify the nearest assembly point if anything goes wrong.

  1. Marketing Aims and Objectives - with examples from major companies.

    For example, the manager of the operations department or human resources will want to know how well their activities and operations are helping the business meet its aims. E.g. meeting customers' needs or keeping ahead of competition. The operations manager will want to know whether the products are being created

  2. Marketing Assignment - examples Tesco and Coca Cola

    and milk and by associating their brand with more products that just soft drinks they are increasing their brand awareness and this will increase their global visibility. Coca Cola has their own logo, symbol and slogan that people all over the world.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work