BTEC BUSINESS UNIT 2

The first 200 words of this essay...

AIMS AND OBJECTIVES

All businesses have aims and objectives. Basic aims may be to survive. Common aims are to survive, to grow, to provide excellent service, to be the best in their field and basic aspects such as making a profit. All businesses have a purpose this may be more than one but this is expressed in a mission statement this may be "to ensure we provide quality as well as value" this tells us what they are aiming to do. The objectives set need to be measured to see how well the company is doing in making the objectives a reality. Coca cola uses strategic aims and objectives such as SMART to monitor and plan their aims and objectives theyF believe that this is the best way of meeting aims and objectives that they have set for their company

These objectives should be evaluated by using SMART

Specific

Measurable

Achievable

Realistic

Time related

SPECIFIC

Specific is an objective that is exact it is not an approximation, for example to make more profit this year would not be specific whereas make a 5% increase in profits is specific.

Measurable

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