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btec business unit 3

Extracts from this document...

Introduction

INTRODUCTION In this assignment I will be investigating how marketing helps a business using an organization that has national promotional campaign. I will be using Coca Cola enterprises Ltd for my investigation. AIMS AND OBJECTIVES All Businesses exist to either produce goods (such as cars furniture and textiles) or to provide a service (drive you to your destination, i.e. Taxi). In some cases a business will provide both. In order to survive a business needs to provide a product or service that its customers are willing to pay for. Aims ---- The aim or aims of a business is a target, which it wants to achieve: Some businesses such as those in the private sector exist to make a profit their aim to succeed is to ensure that there are costs, which are not greater than their income. The aim of some businesses is to expand, to become national or international companies. Some businesses aim is to sell as much of their service or product as they possibly can, or aim to beat sales of rival companies by either lowering their prices or providing better quality of services or goods. Coca Cola enterprises have come a long way since establishment back in the 20th century. They were once a local store selling soft drinks with an asset value of about $250, now 100's of years later they are an international company worth over $97bn. They are one of the most recognized companies in the world and about 9/10 people can identify them by their red and white colours in the United Kingdom. Today they have some very high aims and wish to meet them by the end of the year. The aims they have set out for this year are as follows. * Deliver shareholder value * Brand Innovation and demand creation * Operational effectiveness and continuous improvement * Investment in our people, the work force * Excellent Customer management ACHIEVEMENT OF AIMS AND OBJECTIVES All businesses have a purpose this may be ...read more.

Middle

Unless a company has some launching experience they're unlikely to get their potential profit. If they decide to do it alone, they need to think from a customer's perspective. They need to ensure that they don't let personal views alter what the majority of the market wants. One thing they need to consider is that not everyone spends time thinking of a product or service. The market recieves 1,000's of promotional messages every week. The business needs to be realistic in their advertisement because if the don't promote the product properly and send out cheap black and white flyers their product will not get the launch they can. MARKETING STRATEGY WINNING NEW CUSTOMERS There are many ways to win new customers. It is usually cheaper to win-back ex-customers than it is to develop new ones. However, it may not be possible if the business is new or developing a new service. Most companies fail to build a good knowledge of their potential customers and the market intelligence the best way to do this is performing some good market research. Winning new customers and keeping existing ones are two separate challenges. Gaining custom and creating loyalty is becoming very difficult, especially when the price matters and the market is growing. The Internet is an issue for new businesses, products and services, it is readily available to compare and contrast the businesses products or services with the competition. Employing advertising agencies real is one of the best options to get a good launch quick and to get customers easily. Many companies use advertising agencies even companies such as Coca Cola acknowledge that up to 30% of customers may stop using their service every year - retaining an extra 5% of customer every year soon adds up to a significant increase in business. COMPETITORS Competitors are an important aspect of any business. Knowing what your competitors were doing six-months ago doesn't mean a thing - they are likely to be developing new strategies and tactics just like you. ...read more.

Conclusion

Company goals and strategies It's simple yet very effective, we want to advertise the food that Ice produce we will advertise it to the public and let them know where they can get the popular desserts from. There are many advantages to this, Ice will get more business in many ways, one of the ways that Ice will increase profits is that more people will go to the restaurants that use Ice's supplies more desserts will be purchased and consumed consequently the restaurants will have to order more supplies. All in all Ice will get more profit by getting more sales. There are many other advantages for Ice if they advertise their products, if there is a high demand for the desserts that Ice produce then there will be more and more restaurants that want to purchase stock from Ice this will all mean that Ice will get a lot more customers and in return will make a lot more money. On behalf of Ice we will advertise on Television, Newspapers, Billboards, Leaflets and on many advertising boards throughout the town. In the future we want Ice to be suppliers for restaurants nationwide. Sales forecasts June-December 2007 June 2007 Number Sold Total revenue Profit Cakes 250 �375 �115 Ice creams 452 �452 �103.96 Trifles 189 �302.40 �137.97 Pies 234 �234 �262.08 Total �619.01 July 2007 Number Sold Total revenue Profit Cakes 500 �750 �220 Ice creams 622 �622 �143.06 Trifles 481 �481 �62.53 Pies 584 �934.40 �280.32 Total �705.91 July 2007 Number Sold Total revenue Profit Cakes 860 �1290 �378.40 Ice creams 912 �912 �209.76 Trifles 181 �181 �23.53 Pies 962 �1539.20 �461.76 Total �1073.45 August 2007 Number Sold Total revenue Profit Cakes 1060 �1590 �466.40 Ice creams 1000 �1000 �230.76 Trifles 200 �200 �24.64 Pies 1100 �1759.80 �527.80 Total �1249.60 September 2007 Number Sold Total revenue Profit Cakes 1300 �1950 �572 Ice creams 1250 �1250 �288.45 Trifles 420 �420 �52.74 Pies 1300 �2079.76 �623.76 Total �1536.95 ?? ?? ?? ?? BTEC National Business Ram Bhojani Unit 3: Creative product promotion Coca Cola Enterprises LTD | Ram Bhojani 12CLJ ...read more.

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