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Business Activities. Greenholm news is a local newsagents based in Great Barr. It has a certain set of activities which is must and some which it tries to carry out in order for their customers and stakeholders to be happy.

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Introduction

Businesses Main Activities Greenholm news is a local newsagents based in Great Barr. It has a certain set of activities which is must and some which it tries to carry out in order for their customers and stakeholders to be happy. One important factor is that the store tries to sell a wide range of products and increase the range of products within the store. By having a number of products the customers can always try new products and so therefore, there will be an increase in the number of sales. A wide range of products is also good because every time a customers walks into the store they will see there is a continuous trend of the highest selling products still being sold but also a new range of products which can be sold and so a continuous changing look in the store. Another important factor the owners and workers at Greenholm news try to improve on is their customer communication and relation skills. 'A happy customers, means a happy store.' This motto that they go by is something they try and encourage. By talking politely and also introducing conversation between customers and workers improves the working environment. The customers will feel privileged and so will continue shopping at this store, which would overall increase sales. This activity also includes the stakeholders such as the suppliers, as they will want to keep supplying a wide range of products which will increase their sales too, so it keeps both businesses running efficiently. ...read more.

Middle

Only one store out of the four competitors sell alcohol and electricity swipe cards. I must attack and go back to my aims and objectives and meet this requirement. My aim was to provide the best, high quality service of products and to provide competitive prices, so that I gain profit. So going back to this and my objectives of developing a product mix, I can meet this requirement and gain more profit. This is one product I need to develop on and with this I can increase my product mix and gain more profits. I also need to invest in electricity and Gas swipe cards, as this will meet the needs of the target market, as some of the houses situated in the area are council houses. Electricity has to be paid by with a swipe card, this would definitely increase profits and also a good reputation. A cash machine, could hugely meet my aim and increase profits as an extra �1.50 charge would be used and this would be straight profit, meeting the aim of this business. Target Market The target market for any business are the main people who will buy and shop at the store. Any business will have to sell products and aim services towards their target market because without these they will have no customers. The target market is normally a wide range of people which the products of a business are aimed to be sold at. ...read more.

Conclusion

By introducing new products would also emet with my aims and objectives, and overall gaining more profit. Greenholm news is in the Market Challenger position which is a non-market leader striving to become the market leader. This is because one of my competitors are selling more products than me, and so gaining more profit. Marketing Tactics Competetive prices of products will ensure that my prices are similar if not cheaper than my competitors. This would make more customers shop here and leave other stores, increasing my target market and also my profit. To do this I must buy products in bulk from a warehouse or a cash and carry. Buy buying in bulk, I can buy more products for a cheaper price but also sell them at competitive prices in order for a large number of sales. Competitors will react by reducing their prices and giving out more promotional offers. This would require time and planning, but as my strategies will be surprise ones, competitors won't have time to react. Here are print screens of cash and carry buying in bulk products. Gaining profit is the main aim of this business. The objectives I have produced would be to increase product mix and reposition products. By buying products that are cheap but also value for money I can sell them at a competitive rate and increase profits. Competitors will react to this by buying more products and using their profits to buy more goods. This will reduce their profits and give me a higher reputation in the market. Places I could get such good offers from include: East End cash and carry, best way cash and carry etc. ...read more.

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